📌 Core Information
🔹 Job Title: Hub Marketing Manager, Energy Industries, Northern Europe
🔹 Company: ABB
🔹 Location: Multiple locations across Northern Europe (Norway, Sweden, Finland, Denmark, Ireland, UK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-year marketing and communications strategies
- Serving as a key member of the Hub Leadership Team, bringing market insights and customer focus to strategic decisions
- Leading and inspiring a diverse, capable regional team across multiple countries
- Delivering integrated 360° marketing campaigns across digital, PR, influencer, and performance channels
- Implementing demand generation programs that nurture prospects through the buyer journey
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the energy and industrial technology sectors to drive growth and innovation.
📋 Key Responsibilities
✅ Develop and execute multi-year marketing and communications strategies aligned with global and local business goals
✅ Serve as a key member of the Hub Leadership Team, bringing market insights and customer focus to strategic decisions
✅ Act as a trusted advisor and connector across Local Divisions, the Northern European Hub, and the Global Division - ensuring alignment and seamless communication
✅ Lead and inspire a diverse, capable regional team across multiple countries, promoting a culture of innovation and high standards
✅ Deliver integrated 360° marketing campaigns across digital, PR, influencer, and performance channels
✅ Implement demand generation programs that nurture prospects through the buyer journey
✅ Shape product and solution positioning to capture emerging opportunities in the energy sector
✅ Oversee brand and communications strategy to ensure consistent, compelling messaging
ASSUMPTION: This role requires a balance of strategic thinking, hands-on campaign management, and effective team leadership to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years of B2B marketing experience in the energy or industrial technology sectors
Required Skills:
- Proven experience in effectively managing integrated marketing strategies across several countries
- Demonstrated commercial acumen with a data-driven, results-oriented mindset
- Experience designing and leading effective teams, including direct management and strategic resource allocation
- Deep knowledge of demand generation, buyer journeys, and persona-based marketing
- Skilled in digital marketing tools, analytics platforms, and campaign performance tracking
- Demonstrated ability to manage brand and communications strategies across multiple channels and geographies
Preferred Skills:
- Fluency in additional Nordic or European languages
ASSUMPTION: Candidates with a strong external focus, commercial acumen, and experience in the energy or industrial technology sectors are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (based on experience and location)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Global career opportunities within ABB
Working Hours: Full-time (40 hours per week), with potential for flexible work arrangements
ASSUMPTION: The salary range is estimated based on industry standards for marketing managers with 10+ years of experience in the energy or industrial technology sectors in Northern Europe.
📌 Applicant Insights
🔍 Company Context
Industry: ABB operates in the automation machinery manufacturing industry, focusing on electrification and automation solutions for various sectors, including energy, utilities, and transportation.
Company Size: ABB is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: ABB was founded in 1883 and has since grown into a global leader in its industry.
Company Description:
- ABB helps industries outrun with leading technologies in electrification and automation
- The company's solutions connect engineering know-how and software to optimize manufacturing, movement, power, and operation
- ABB is committed to driving innovations that accelerate industrial transformation and promote sustainability
Company Specialties:
- ABB Ability
- Robotics
- Industry
- Motors and generators
- Drives
- Smart buildings
- E-mobility
- Marine vessels
- Data centers
- Renewable energy
- Technology
- Energy
- Utilities
- Transport
- Infrastructure
- Oil, gas & chemicals
- Semiconductors
- Measurement & analytics
- Control rooms
- Factory of the Future
- Sustainability
- Automation
- Electrification
- and Electric Vehicles
Company Website: www.abb.com
ASSUMPTION: ABB's extensive industry experience and global presence make it an attractive employer for marketing professionals seeking to grow their careers in the energy and industrial technology sectors.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and a proven track record in B2B marketing.
Reporting Structure: The Hub Marketing Manager reports directly to the Hub Division Manager and works closely with Local Divisions, the Northern European Hub, and the Global Division.
Work Arrangement: This role can be based at one of ABB's office locations in Norway, Sweden, Finland, Denmark, Ireland, or the UK, with potential for hybrid work arrangements.
Growth Opportunities:
- Potential for career progression within ABB's global organization
- Opportunities to work on high-impact projects and drive innovation in the energy sector
- Chance to develop leadership skills by managing a diverse, regional team
ASSUMPTION: This role offers significant growth opportunities for marketing professionals looking to advance their careers in a global organization.
🌍 Location & Work Environment
Office Type: ABB's offices are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): Norway, Sweden, Finland, Denmark, Ireland, UK
Geographic Context:
- Northern Europe offers a high quality of life, with access to vibrant cities, natural beauty, and cultural experiences
- The region is at the forefront of energy innovation and sustainability efforts
- ABB's offices are located in strategic locations, providing opportunities to engage with key industry players and customers
Work Schedule: Full-time (40 hours per week), with potential for flexible work arrangements
ASSUMPTION: ABB's offices provide a dynamic and engaging work environment, with opportunities to collaborate with talented professionals from diverse backgrounds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership skills and team management capabilities
- Commercial acumen and data-driven mindset
- Cultural fit and alignment with ABB's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of ABB's business and the energy sector
- Prepare examples of your marketing achievements and how they align with ABB's objectives
ATS Keywords: B2B marketing, energy sector, integrated marketing strategies, demand generation, buyer journeys, persona-based marketing, digital marketing tools, analytics platforms, campaign performance tracking, brand management, communications strategy, multi-channel marketing, customer-centric outcomes
ASSUMPTION: ABB's recruitment process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit, with a focus on identifying the best fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: ABB uses industry-standard marketing tools and technologies to support its marketing efforts and drive growth.
👔 Cultural Fit Considerations
Company Values:
- Safety and sustainability
- Customer focus
- Innovation and continuous improvement
- Performance and accountability
- Collaboration and teamwork
Work Style:
- Strategic and data-driven
- Collaborative and inclusive
- Results-oriented and action-focused
- Adaptable and resilient
Self-Assessment Questions:
- How do you align with ABB's values, particularly in the context of this role?
- How do you approach managing a diverse, regional team, and fostering an inclusive culture?
- How do you balance strategic thinking with hands-on campaign management and execution?
ASSUMPTION: ABB seeks candidates who demonstrate strong alignment with the company's values and a work style that complements the organization's culture and objectives.
⚠️ Potential Challenges
- Managing a diverse, regional team across multiple countries may present unique communication and cultural challenges
- Balancing global and local business objectives may require strong stakeholder management and negotiation skills
- Keeping up with the fast-paced energy sector and emerging technologies may demand continuous learning and adaptation
- Working in a large, global organization may require navigating complex structures and processes
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other marketing manager roles in the energy sector, this position offers a broader scope of responsibilities and a more significant impact on business growth
- ABB's global presence and industry expertise provide unique opportunities for professional development and career growth
- This role requires a higher level of strategic thinking and leadership experience than similar positions in other industries
ASSUMPTION: This role offers a unique combination of strategic responsibility, global impact, and career growth opportunities within the energy sector.
📝 Sample Projects
- Developing and executing a comprehensive marketing and communications strategy for a new energy product launch
- Leading a cross-functional team to create and implement a demand generation campaign that drives qualified leads and supports sales targets
- Conducting market research and analysis to identify emerging opportunities in the energy sector and inform strategic decision-making
ASSUMPTION: These sample projects illustrate the strategic and impactful nature of the marketing manager role within ABB's energy industries division.
❓ Key Questions to Ask During Interview
- How does this role contribute to ABB's overall business strategy and growth objectives?
- What are the key priorities for this role in the first 90 days?
- How does ABB support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the energy sector, and how can this role help address them?
- How does ABB foster a culture of innovation and continuous improvement within its marketing organization?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the organization, and the energy sector, while also providing valuable insights into ABB's culture and objectives.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
