Hubspot and Email Marketing Specialist

📌 Core Information

🔹 Job Title: Hubspot and Email Marketing Specialist

🔹 Company: Virtual Construction Assistants

🔹 Location: Manila, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote (Philippines only)

🚀 Job Overview

Key aspects of this role include:

• Managing the HubSpot platform and taking ownership of email campaigns
• Ensuring CRM cleanliness and compliance while optimizing email marketing efforts
• Collaborating with the team for content planning and campaign calendars
• Supporting tool integrations to improve overall marketing efficiency

ASSUMPTION: This role requires a strong understanding of marketing automation, email marketing, and CRM management. The ideal candidate will have experience with HubSpot and be comfortable working remotely.

📋 Key Responsibilities

✅ Manage and update contact records, lists, and deal pipelines in HubSpot CRM

✅ Build landing pages in coordination with the Graphic Designer, ensuring visual consistency

✅ Create and manage workflows, forms, CTAs, and automation sequences to nurture leads

✅ Plan, build, and launch email campaigns (newsletters, promos, nurture flows) using segmentation and A/B testing

✅ Monitor key metrics such as open rates, CTRs, conversions, and unsubscribes to optimize email marketing performance

✅ Submit weekly/monthly reports via email and CRM performance to stakeholders

ASSUMPTION: The responsibilities listed above are subject to change based on the company's evolving needs and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-2 years of experience in HubSpot and email marketing

Required Skills:

• HubSpot Certifications (Inbound Marketing, CRM, Marketing Software)
• Strong understanding of marketing automation, smart lists, and segmentation
• Experience building landing pages in a marketing automation tool (preferably HubSpot)
• Excellent copywriting and attention to detail
• Analytical mindset with experience using campaign data for optimization

Preferred Skills:

• Experience in B2B construction services, staffing, or similar industries
• Fluency in Spanish or other languages relevant to the construction industry

ASSUMPTION: While not explicitly stated, having experience in the construction industry or related fields may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: PHP 35,000 - 50,000 per month (Based on industry standards for a Marketing Specialist with 1-2 years of experience in the Philippines)

Benefits:

• Health insurance
• Remote work allowance
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time (40 hours/week) with flexible scheduling to accommodate different time zones

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Virtual Construction Assistants specializes in the construction industry, providing administrative support and recruitment services for construction professionals.

Company Size: With 51-200 employees, Virtual Construction Assistants offers a mid-sized company environment with opportunities for growth and collaboration.

Founded: In 2019, Virtual Construction Assistants was established to address the need for specialized administrative support in the construction industry.

Company Description:

• Virtual Construction Assistants is an outsourcing company that focuses on the construction industry
• The company recruits talent for construction administrative support positions
• Their team consists of engineers, architects, bookkeepers, and other construction professionals

Company Specialties:

• Construction
• Virtual construction assistants
• And outsourcing

Company Website: VirtualConstructionAssistants.com

ASSUMPTION: As a mid-sized company, Virtual Construction Assistants offers a supportive work environment that encourages collaboration and professional growth.

📊 Role Analysis

Career Level: This role is suitable for a Marketing Specialist with 1-2 years of experience looking to grow their career in email marketing and CRM management.

Reporting Structure: The Hubspot and Email Marketing Specialist will report directly to the Marketing Manager and collaborate with various teams, including Design and Sales.

Work Arrangement: This role is remote and requires the candidate to be based in the Philippines. The work arrangement is full-time with flexible scheduling to accommodate different time zones.

Growth Opportunities:

• Expanding skills in marketing automation and CRM management
• Potential to take on more responsibilities as the company grows
• Opportunities to work on diverse marketing campaigns and projects

ASSUMPTION: This role offers growth opportunities as the company continues to expand its services and client base.

🌍 Location & Work Environment

Office Type: Remote (work from home)

Office Location(s): Manila, Philippines

Geographic Context:

• Manila is the capital and most populous city of the Philippines
• The city offers a vibrant culture, rich history, and numerous opportunities for leisure and entertainment
• Manila's tropical climate and diverse cuisine make it an attractive location for expats and locals alike

Work Schedule: Full-time (40 hours/week) with flexible scheduling to accommodate different time zones

ASSUMPTION: Working remotely from Manila offers a unique blend of cultural experiences and professional opportunities for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (HubSpot and email marketing tasks)
• Final interview with the Marketing Manager

Key Assessment Areas:

• HubSpot and email marketing skills
• Problem-solving and analytical skills
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on HubSpot and email marketing
• Tailor your cover letter to demonstrate your understanding of the role and how your skills align with the company's needs
• Prepare for the technical assessment by reviewing HubSpot's user guide and practicing email marketing tasks

ATS Keywords: HubSpot, email marketing, CRM management, marketing automation, segmentation, A/B testing, campaign optimization, lead nurturing, landing page creation, GDPR compliance

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.

🛠️ Tools & Technologies

• HubSpot CRM & Marketing Hub
• Google Sheets / Google Analytics
• Email testing and A/B testing tools (e.g., Litmus, Optimizely)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Collaboration
• Innovation
• Customer focus

Work Style:

• Remote work requires strong self-motivation and time management skills
• Collaboration and communication are essential for success in a remote work environment
• Adaptability and flexibility are crucial for working in a dynamic and growing company

Self-Assessment Questions:

• Do you have a proven track record of success in HubSpot and email marketing?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a collaborative and dynamic work environment?

ASSUMPTION: Candidates who align with Virtual Construction Assistants' values and work style will be more likely to succeed in this role and contribute to the company's growth.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a remote work environment
• Adapting to the unique culture and work style of a mid-sized company
• Staying up-to-date with the latest trends and best practices in email marketing and CRM management
• Ensuring CRM cleanliness and GDPR compliance in a fast-paced and dynamic work environment

ASSUMPTION: Addressing these challenges proactively and seeking support when needed will contribute to the candidate's success in this role.

📈 Similar Roles Comparison

• This role is similar to a Marketing Automation Specialist or Email Marketing Manager, but with a focus on HubSpot and CRM management
• In the construction industry, this role may involve working with industry-specific tools and data
• Career paths for this role may include advancing to a Senior Marketing Specialist or Marketing Manager position

ASSUMPTION: Comparing this role to similar positions in the industry can help candidates better understand the requirements and opportunities for growth.

📝 Sample Projects

• Developing and executing a targeted email campaign to re-engage inactive subscribers
• Creating and optimizing landing pages to improve conversion rates and lead generation
• Analyzing campaign performance data to identify trends and make data-driven optimizations

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may encounter in this role, but the specific projects may vary based on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• How does this role collaborate with other teams, such as Design and Sales, to achieve marketing goals?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for remote employees?
• What are the key performance indicators (KPIs) for this role, and how are they measured?

ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role, the company, and their potential fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience and skills in HubSpot and email marketing
• Write a cover letter explaining your interest in the role and how your skills align with the company's needs
• Prepare for the technical assessment by reviewing HubSpot's user guide and practicing email marketing tasks
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.