📌 Core Information
🔹 Job Title: HubSpot Marketing Automation Specialist
🔹 Company: Life Surge
🔹 Location: Palmetto Bay, Florida, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and executing HubSpot automation workflows
- Collaborating with the CRM & Marketing Automation Manager to align automation strategies with overall marketing objectives
- Implementing and monitoring lead nurturing workflows, segmentation strategies, and lead scoring models
- Assisting in content development and ensuring brand consistency
- Conducting A/B testing to optimize email performance and customer engagement
ASSUMPTION: This role requires a strong understanding of marketing automation best practices, data-driven decision-making, and how automation can drive business growth.
📋 Key Responsibilities
✅ Manage and execute HubSpot automation workflows, ensuring marketing campaigns run efficiently and effectively
✅ Collaborate with the CRM & Marketing Automation Manager to align automation strategies with overall marketing objectives
✅ Implement and monitor lead nurturing workflows, segmentation strategies, and lead scoring models to optimize customer journeys
✅ Assist in content development, including email templates, landing pages, and forms, while ensuring brand consistency
✅ Work with the content team to develop compelling email marketing copy that engages audiences and drives conversions
✅ Conduct A/B testing to optimize email performance, messaging, and customer engagement
✅ Perform quality assurance checks to guarantee the accurate implementation of marketing campaigns and troubleshoot any issues
✅ Support data management efforts, including segmentation, data cleansing, and database maintenance to improve targeting and personalization
✅ Experience with data analysis, generating insights from HubSpot analytics, and using those insights to optimize marketing automation
✅ Generate reports on key marketing automation metrics, campaign performance, and lead quality, providing insights for optimization
✅ Stay up to date with the latest HubSpot features, marketing automation trends, and best practices, sharing insights with the team
ASSUMPTION: This role involves a high level of detail and requires strong problem-solving skills, attention to detail, and the ability to manage multiple tasks in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field (or equivalent work experience)
Experience: 3+ years of experience working with HubSpot's marketing automation platform
Required Skills:
- Strong understanding of marketing automation best practices, including segmentation, lead nurturing, and workflow automation
- Experience in building and optimizing email campaigns, workflows, and integrations within HubSpot
- Understanding of inbound marketing principles and CRM strategies
- Proficiency with HubSpot CRM lead management, lead scoring, reporting, and analytics
- Excellent attention to detail, problem-solving skills, and ability to troubleshoot automation issues
- Strong communication and collaboration skills with cross-functional teams
- Ability to manage multiple tasks in a fast-paced environment while meeting deadlines
Preferred Skills:
- Experience with data analysis and generating insights from HubSpot analytics
- Familiarity with A/B testing and optimization strategies
- Knowledge of HTML and CSS for email template development
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools other than HubSpot and familiarity with marketing analytics platforms would be beneficial but not required for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Marketing Automation Specialist with 3-5 years of experience in the events services industry)
Benefits:
- Health, Dental, Vision, Life, Holiday, and Paid Time Off
- Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment
- High-level performers, disciplined, and self-motivated people will do very well in this environment
Working Hours: 40 hours/week, Monday - Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and the company's size. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Life Surge operates in the events services industry, focusing on faith-based live events and financial education programs. The company is one of the fastest-growing organizations in the country, with a mission to inspire, transform, and equip people to build their personal impact in ways that glorify God.
Company Size: Life Surge has 51-200 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and collaboration.
Founded: Life Surge was founded in 2019, making it a relatively new company with a strong focus on growth and innovation.
Company Description:
- Life Surge is a leading company in the industry of faith-based live events and financial education programs
- The company exists to inspire, transform, and equip people to build their personal impact in ways that glorify God
- Life Surge produces 20+ events annually and provides financial education to thousands around the nation
Company Specialties:
- Faith-based live events
- Financial education programs
- Marketing automation and customer engagement
Company Website: http://www.lifesurge.com
ASSUMPTION: Life Surge's focus on faith-based events and financial education may appeal to candidates who are passionate about these topics and want to make a positive impact on people's lives.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 3-5 years of experience in marketing automation, seeking to grow their career in a fast-paced, entrepreneurial environment.
Reporting Structure: The Marketing Automation Specialist will report directly to the CRM & Marketing Automation Manager and collaborate with various teams, including content, marketing, and sales.
Work Arrangement: This is an on-site position, with the opportunity to work in a casual, comfortable, and fun work environment.
Growth Opportunities:
- As Life Surge continues to grow, there may be opportunities for the Marketing Automation Specialist to take on more responsibilities or move into a management role
- The company values high-level performers and encourages professional development
- Working closely with various teams may provide opportunities to learn new skills and gain exposure to different aspects of the business
ASSUMPTION: Given Life Surge's focus on growth and innovation, there may be opportunities for the Marketing Automation Specialist to contribute to the development of new strategies and initiatives.
🌍 Location & Work Environment
Office Type: Life Surge's office is a non-corporate, casual, entrepreneurial, comfortable, and fun work environment.
Office Location(s): 2511 Corporate Way, Palmetto, Florida 34221, US
Geographic Context:
- Palmetto Bay is a suburban area located in southern Florida, offering a mix of urban and suburban living
- The area is known for its diverse culture, beautiful beaches, and numerous outdoor activities
- Life Surge's office is conveniently located near major highways, making it easily accessible for commuters
Work Schedule: The Marketing Automation Specialist will work Monday - Friday, 9:00 AM - 5:00 PM, with a 1-hour lunch break.
ASSUMPTION: While the work environment is described as casual and fun, it is essential to maintain a professional demeanor and dress code when interacting with clients and partners.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the CRM & Marketing Automation Manager
- Final interview with the Director of Marketing or another senior team member
- Background check and reference verification
Key Assessment Areas:
- HubSpot proficiency and marketing automation skills
- Data analysis and reporting capabilities
- Communication and collaboration skills
- Problem-solving and attention to detail
- Alignment with Life Surge's mission and values
Application Tips:
- Highlight your relevant experience with HubSpot and marketing automation in your resume
- Tailor your cover letter to demonstrate your passion for Life Surge's mission and how your skills align with the role's requirements
- Prepare examples of your work, such as email campaigns or workflows you've created, to showcase during the interview
- Research Life Surge's events and financial education programs to show your understanding of the company's offerings
ATS Keywords: HubSpot, Marketing Automation, Email Marketing, Lead Nurturing, Data Analysis, Segmentation, A/B Testing, Content Development, CRM Strategies, Reporting, Collaboration, Problem Solving, Attention to Detail, Customer Journey Mapping, Database Maintenance, Insights Generation
ASSUMPTION: Life Surge may use an Applicant Tracking System (ATS) to filter and rank candidates based on the relevance of their application materials to the job description. Including the provided ATS keywords in your resume and cover letter can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- HubSpot
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- HTML and CSS (for email template development)
ASSUMPTION: While not explicitly stated, the Marketing Automation Specialist may be required to use additional tools and technologies relevant to their role, such as marketing analytics platforms, project management software, or customer relationship management (CRM) systems.
👔 Cultural Fit Considerations
Company Values:
- Inspire: Life Surge seeks to inspire its employees and customers to live enriched lives
- Transform: The company aims to transform lives through its events and financial education programs
- Equip: Life Surge strives to equip its employees with the skills and knowledge they need to succeed
Work Style:
- Collaborative: Life Surge values teamwork and encourages employees to collaborate with one another
- Entrepreneurial: The company fosters a culture of innovation and creativity
- Fast-paced: Life Surge operates in a dynamic and ever-changing environment, requiring employees to be adaptable and responsive
Self-Assessment Questions:
- Do you share Life Surge's passion for inspiring, transforming, and equipping people to live enriched lives?
- Are you comfortable working in a fast-paced, collaborative, and entrepreneurial environment?
- Do you have strong communication and collaboration skills, and are you able to work effectively with cross-functional teams?
ASSUMPTION: Life Surge values employees who are passionate about the company's mission, proactive, and self-motivated. Candidates who can demonstrate their alignment with the company's values and work style are more likely to be successful in the role.
⚠️ Potential Challenges
- The Marketing Automation Specialist may face challenges in keeping up with the fast-paced nature of Life Surge's growth and the ever-evolving marketing landscape
- As the role involves working with various teams, there may be challenges in coordinating efforts and ensuring consistent communication
- The Marketing Automation Specialist may need to balance multiple tasks and priorities, requiring strong time management and organizational skills
- Life Surge's focus on faith-based events and financial education may require the Marketing Automation Specialist to be comfortable discussing and promoting these topics
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning, as the Marketing Automation Specialist will be instrumental in helping Life Surge achieve its goals.
📈 Similar Roles Comparison
- Compared to other marketing automation roles, this position places a greater emphasis on collaboration and working with cross-functional teams
- Life Surge's focus on faith-based events and financial education sets it apart from other companies in the events services industry
- As a mid-sized company, Life Surge offers opportunities for growth and career advancement that may not be available at larger enterprises
ASSUMPTION: Candidates who are interested in working for a mid-sized company with a focus on faith-based events and financial education may find this role particularly appealing.
📝 Sample Projects
- Developing and implementing a lead nurturing workflow to improve customer engagement and drive conversions
- Conducting A/B testing to optimize email performance and messaging, resulting in a 20% increase in open rates and a 15% increase in click-through rates
- Generating a report on key marketing automation metrics, campaign performance, and lead quality, providing insights that led to a 10% increase in marketing-qualified leads
ASSUMPTION: These sample projects demonstrate the Marketing Automation Specialist's ability to manage and optimize marketing campaigns, conduct data analysis, and generate insights to drive business growth.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how the Marketing Automation Specialist will collaborate with other departments?
- How does Life Surge support the professional development and growth of its employees?
- Can you provide an example of a successful marketing campaign that Life Surge has implemented, and what role did marketing automation play in its success?
- How does Life Surge measure the success of its marketing automation efforts, and what key performance indicators (KPIs) does the company track?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking these questions can help the candidate better understand the role, the company culture, and the expectations for the Marketing Automation Specialist.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience with HubSpot and marketing automation, as well as any other skills and qualifications mentioned in the job description
- Write a cover letter that demonstrates your passion for Life Surge's mission and how your skills align with the role's requirements
- Prepare examples of your work, such as email campaigns or workflows you've created, to showcase during the interview
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
