Hubspot Marketing Manager (Part-Time/Contract)

📌 Core Information

🔹 Job Title: Hubspot Marketing Manager (Part-Time/Contract)

🔹 Company: Wall Street Prep

🔹 Location: Remote

🔹 Job Type: Part-Time, Contract

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Migration of email marketing campaigns from Keap to Hubspot
• Collaboration with engineering to define data requirements
• Tracking campaign performance and optimizing strategies
• Implementing monthly content and event newsletter campaigns
• Providing expertise on lifecycle marketing strategies

ASSUMPTION: This role requires a balance of technical skills (Hubspot, data architecture) and creative thinking (campaign optimization, user engagement).

📋 Key Responsibilities

✅ Conduct a comprehensive audit of Keap campaigns for migration to Hubspot

✅ Collaborate with engineering to define data requirements for Hubspot email campaign creation

✅ Transfer marketing campaigns to Hubspot, utilizing its email content builder, smart modules, and personalization features

✅ Track campaign performance in both Keap and Hubspot following migration

✅ Execute thorough quality assurance checks to ensure successful launch of new email campaigns

✅ Analyze results and propose optimization strategies for improved campaign effectiveness

✅ Implement monthly content and event newsletter campaigns in Keap and Hubspot

✅ Monitor and maintain lifecycle campaigns, addressing and escalating issues as necessary

✅ Provide expertise on lifecycle marketing strategies and user engagement flows to boost conversion and retention rates

ASSUMPTION: This role involves both strategic planning and tactical execution, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Not specified, but relevant experience is crucial

Experience: 5+ years of relevant work experience leveraging an enterprise CRM tool, with 2+ years of Hubspot experience

Required Skills:

• Basic knowledge of HTML and CSS
• Experience with a scripting language or “Smart Content” (e.g. Liquid, AMPScript, Free Marker, etc.)
• Familiarity with data architecture best practices and data concepts such as APIs, JSON, ETLs, etc.
• Comfortable in fast-paced environments with changing priorities
• Exceptional organization and communication skills with a strong attention to detail

Preferred Skills:

• Experience at a high-growth startup
• Familiarity with Keap software
• Experience with high-volume senders
• Project management experience

ASSUMPTION: While not explicitly stated, a bachelor's degree in Marketing, Communications, or a related field is often expected for this level of experience.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (pro-rated for part-time) - ASSUMPTION: Based on industry standards for a part-time, experienced Hubspot Marketing Manager

Benefits:

• Not specified, but may include health insurance, retirement plans, and other standard benefits for a part-time contractor

Working Hours: 10-15 hours per week, with availability to attend meetings and communicate during regular business hours (9am-5pm PT)

ASSUMPTION: Benefits may vary and should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services - Wall Street Prep specializes in financial training, including financial modeling, valuation, and customized in-house training programs

Company Size: 51-200 employees - This size allows for a more intimate work environment and the opportunity to make a significant impact

Founded: 2003 - Wall Street Prep was founded by investment bankers to train the financial services industry

Company Description:

• Global financial training firm
• Trains over 10,000 professionals and students annually
• Client list includes top investment banks, private equity firms, Fortune 1000 companies, and business schools

Company Specialties:

• Financial & Valuation Modeling training
• Customized in-house financial training programs
• Financial consulting
• e-learning

Company Website: http://www.wallstreetprep.com

ASSUMPTION: Wall Street Prep's focus on financial training may provide unique insights and opportunities for marketing campaigns targeting finance professionals.

📊 Role Analysis

Career Level: Experienced - This role requires a significant amount of experience with Hubspot and related technologies

Reporting Structure: Reports to the Head of Lifecycle Marketing - This role is part of the marketing team and will collaborate with other departments, such as engineering

Work Arrangement: Part-Time, Contract - This role offers flexibility, with a commitment of 10-15 hours per week

Growth Opportunities:

• Potential full-time conversion based on performance and business demands
• Expanding skills in Hubspot and related marketing technologies
• Gaining experience in a fast-paced, dynamic environment

ASSUMPTION: Growth opportunities may be limited due to the part-time, contract nature of the role.

🌍 Location & Work Environment

Office Type: Remote - This role can be performed entirely remotely

Office Location(s): Not applicable - As this is a remote role, there are no specific office locations

Geographic Context:

• Wall Street Prep is headquartered in Newton, MA, but this role can be performed from anywhere
• Remote work may require self-motivation and strong communication skills

Work Schedule: 10-15 hours per week, with availability to attend meetings and communicate during regular business hours (9am-5pm PT)

ASSUMPTION: The remote nature of this role may require additional effort to maintain communication and collaboration with the team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Hubspot expertise and campaign migration strategy
• Data architecture and integration knowledge
• Communication and organizational skills
• Cultural fit and alignment with Wall Street Prep's mission

Application Tips:

• Highlight relevant experience with Hubspot and related technologies
• Tailor your resume to emphasize transferable skills and accomplishments
• Prepare for technical questions related to data architecture and campaign optimization
• Demonstrate your understanding of Wall Street Prep's business and target audience

ATS Keywords: Hubspot, Email Marketing, Data Architecture, HTML, CSS, Scripting Language, Smart Content, APIs, JSON, ETLs, Organization, Communication, Attention to Detail, Lifecycle Marketing, User Engagement, Campaign Performance, Quality Assurance

ASSUMPTION: The application process may involve additional steps or assessments, as specified by the employer.

🛠️ Tools & Technologies

• Hubspot
• Keap
• HTML
• CSS
• Scripting Language (e.g. Liquid, AMPScript, Free Marker)
• APIs, JSON, ETLs

ASSUMPTION: Additional tools may be required based on the specific needs of the role and the organization.

👔 Cultural Fit Considerations

Company Values:

• Not explicitly stated, but likely includes a focus on expertise, innovation, and client success

Work Style:

• Self-motivated and organized, with strong communication skills
• Adaptable and comfortable in a fast-paced, dynamic environment
• Collaborative and team-oriented, with a focus on client success

Self-Assessment Questions:

• Do I have the required technical skills and experience to succeed in this role?
• Am I comfortable working remotely and maintaining strong communication with a team?
• Do I align with Wall Street Prep's mission and values?

ASSUMPTION: Cultural fit is crucial for success in this role, given the remote nature and the importance of collaboration and communication.

⚠️ Potential Challenges

• Managing multiple priorities and changing demands in a fast-paced environment
• Integrating with a new team and organization remotely
• Adapting to the unique needs and requirements of a financial training firm
• Ensuring the successful migration of campaigns and maintaining high performance standards

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on client success.

📈 Similar Roles Comparison

• This role is unique in its focus on migrating email marketing campaigns from Keap to Hubspot, but shares similarities with other Hubspot Marketing Manager positions
• Industry-specific context: Financial services marketing roles may require additional knowledge of financial products, services, or regulations
• Career path comparison: This role can lead to full-time employment or serve as a stepping stone to other marketing management positions

ASSUMPTION: A comparison of similar roles should be conducted to ensure a thorough understanding of the market and competitive landscape.

📝 Sample Projects

• Migration of a high-volume email campaign from Keap to Hubspot, with minimal disruption to performance
• Development and execution of a targeted email marketing campaign for a new financial product
• Optimization of lifecycle marketing campaigns to improve conversion and retention rates

ASSUMPTION: Sample projects should be tailored to the specific needs and goals of the organization and the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Wall Street Prep?
• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• What opportunities are there for growth and development in this role?
• How does Wall Street Prep support remote workers and ensure effective communication and collaboration?

ASSUMPTION: These questions should be tailored to the specific needs and goals of the applicant and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience with Hubspot and related technologies
• Prepare for technical questions related to data architecture and campaign optimization
• Demonstrate your understanding of Wall Street Prep's business and target audience in your cover letter
• Follow up with the hiring manager within one week of submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.