📌 Core Information
🔹 Job Title: iGaming Marketing and Operations Associate
🔹 Company: DraftKings Inc.
🔹 Location: Boston, MA
🔹 Job Type: Full-Time
🔹 Category: iGaming & Casino
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for casino customers with a focus on promotions planning and campaign execution.
- Optimizing the player experience at Golden Nugget Online Casino through continuous improvement and cross-functional collaboration.
- Working closely with various teams, including Analytics and Promotions, to ensure flawless execution of iGaming promotions.
- Adapting to changing priorities and delivering results in a fast-paced, agile environment.
- Contributing to a transparent, high-autonomy, cross-functional collaborative company culture.
ASSUMPTION: This role requires a strong understanding of online gaming and digital marketing operations tools, as well as a data-driven mindset and analytical skills.
📋 Key Responsibilities
✅ Support the iGaming Promotions Manager in planning, setup, and execution of daily iGaming promotions.
✅ Work closely with the Analytics team to optimize iGaming promotions through ongoing testing, analysis, review, and optimization.
✅ Become an expert for marketing and bonus tools, and continuously look for ways to optimize processes and tools for multiple apps and states.
✅ Review and collaborate on the QA process for all iGaming promotions.
ASSUMPTION: This role may require flexibility to work on weekends and after hours as needed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
Experience: At least 1 year of experience in online gaming or relevant online B2C experience.
Required Skills:
- Experience with digital marketing operations tools.
- Data-driven mindset with a strong understanding of key marketing metrics.
- Strong attention to detail and strategic thinking.
- Ability to adapt to changing priorities and deliver results in a fast-paced environment.
- Flexibility to work on weekends and after hours as needed.
Preferred Skills:
- Experience with iGaming or casino-specific marketing tools.
- Familiarity with gaming regulations and compliance requirements.
ASSUMPTION: Candidates with experience in online gaming or relevant online B2C experience will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $57,600 - $72,000 USD per year (based on experience level and location).
Benefits:
Working Hours: Full-time, with flexibility to work on weekends and after hours as needed.
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on individual qualifications and factors such as work location and additional skills or certifications.
📌 Applicant Insights
🔍 Company Context
Industry: DraftKings operates in the competitive and rapidly growing iGaming and sports betting industry, focusing on mobile gaming apps and online casino platforms.
Company Size: DraftKings is a mid-sized company with 1,001-5,000 employees, offering a dynamic and collaborative work environment.
Founded: DraftKings was founded in 2012 and has since grown into a publicly traded technology company, expanding its offerings to include online casino gaming and sports betting.
Company Description:
- DraftKings is committed to responsibly creating the world's favorite games and betting experiences.
- The company believes in the power and impact of innovation, collaboration, and a winning culture.
- DraftKings offers a strong and dedicated global team of over 4,000 teammates driven to achieve great things.
Company Specialties:
- Fantasy Sports
- Web-Based Software Engineering
- Gaming
- Sports Betting
- Analytics
- Engineering
- iGaming
- Casino
- SRE and DevOps
Company Website: careers.draftkings.com
ASSUMPTION: As a regulated gaming company, DraftKings may require employees to obtain a gaming license issued by the appropriate state agency as a condition of employment.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the iGaming and marketing operations field.
Reporting Structure: The iGaming Marketing and Operations Associate will report directly to the iGaming Promotions Manager and work closely with various teams, including Analytics and Promotions.
Work Arrangement: This role is on-site, with flexibility to work on weekends and after hours as needed.
Growth Opportunities:
- Learning and mastering new marketing and bonus tools.
- Developing a strong understanding of iGaming promotions and campaign execution.
- Building relationships with cross-functional teams and stakeholders.
ASSUMPTION: This role offers opportunities for growth and development within the iGaming marketing and operations field, as well as potential career advancement within DraftKings.
🌍 Location & Work Environment
Office Type: DraftKings' headquarters is located in Boston, MA, with additional offices in New York, New Jersey, Las Vegas, Dublin, London, Sofia, Plovdiv, and Tel Aviv.
Office Location(s): 222 Berkeley St, 5th Floor, Boston, MA 02116, US
Geographic Context:
- Boston, MA, is a vibrant and historic city with a strong tech industry and a cost of living slightly above the national average.
- The city offers a mix of urban and suburban living options, with easy access to parks, cultural attractions, and sports venues.
- Boston has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: Full-time, with flexibility to work on weekends and after hours as needed.
ASSUMPTION: The work environment at DraftKings is fast-paced, collaborative, and focused on continuous improvement and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the hiring manager.
- In-person or virtual interview with the hiring manager and team members.
- Final interview with the director or senior leadership.
Key Assessment Areas:
- Understanding of online gaming and digital marketing operations tools.
- Data-driven mindset and analytical skills.
- Attention to detail and strategic thinking.
- Adaptability and ability to work in a fast-paced environment.
Application Tips:
- Tailor your resume to highlight relevant experience with online gaming, digital marketing, and data analysis.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a team.
- Demonstrate your understanding of iGaming promotions and campaign execution in your cover letter or interview.
ATS Keywords: Online Gaming, Digital Marketing, Data Analysis, Attention to Detail, Strategic Thinking, Adaptability, iGaming Promotions, Campaign Execution, Cross-Functional Collaboration
ASSUMPTION: The application process for this role may involve assessments or tests to evaluate your skills and knowledge in online gaming and digital marketing operations.
🛠️ Tools & Technologies
- Marketing and bonus tools (e.g., marketing automation platforms, CRM, etc.)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Hustle
- Accountability
Work Style:
- Agile and fast-paced
- Cross-functional and collaborative
- Data-driven and analytical
- Transparent and high-autonomy
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable working with cross-functional teams and stakeholders?
- Do you have a data-driven mindset and strong analytical skills?
- Are you adaptable and able to prioritize changing priorities?
ASSUMPTION: Candidates who are a strong cultural fit for DraftKings will be self-motivated, collaborative, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Working on weekends and after hours as needed to support iGaming promotions and campaign execution.
- Adapting to changing priorities and delivering results in a fast-paced environment.
- Navigating the complex and regulated iGaming industry.
- Balancing the need for creativity and innovation with compliance and regulatory requirements.
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Operations Associate in the iGaming or online casino industry.
- However, this role is unique in its focus on iGaming promotions planning and campaign execution, as well as its requirement for a strong understanding of key marketing metrics.
- Career paths for this role may include advancement to Senior Marketing or Operations roles, or transition to specialized roles within the iGaming industry.
ASSUMPTION: This role offers a unique opportunity to gain experience in the fast-growing iGaming industry and develop a strong foundation in marketing and operations.
📝 Sample Projects
- Developing and executing a promotional campaign for a new online casino game.
- Analyzing player data to identify trends and optimize promotions and bonuses.
- Collaborating with cross-functional teams to improve the QA process for iGaming promotions.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the specific needs of the team and organization.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role contribute to the overall success of the iGaming team and organization?
- What opportunities are there for growth and development within this role and the organization?
- How does the company support work-life balance for employees in this role?
- What are the most important qualities and skills for success in this role?
ASSUMPTION: These questions are intended to help you better understand the role, the team, and the company culture, and to demonstrate your interest and engagement in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume to highlight relevant experience with online gaming, digital marketing, and data analysis.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a team.
- Demonstrate your understanding of iGaming promotions and campaign execution in your cover letter or interview.
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
