📌 Core Information
🔹 Job Title: iGaming Product Marketing Manager
🔹 Company: DraftKings Inc.
🔹 Location: Boston, MA (Remote - US)
🔹 Job Type: Full-Time
🔹 Category: Gaming & Casino
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Designing, automating, and managing marketing campaigns across casino products
- Collaborating cross-functionally with operations, product, design, and marketing teams
- Ensuring a seamless, engaging, and friction-free customer experience
- Analyzing campaign performance and driving continuous improvements
ASSUMPTION: This role requires a balance of creative thinking, organizational skills, and analytical mindset to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Own the marketing messaging across the casino app and website, ensuring a seamless customer experience
✅ Develop and execute merchandising strategies to drive player engagement
✅ Collaborate cross-functionally with operations, product, design, and marketing teams to ensure alignment in messaging and creative implementation
✅ Lead marketing platform operations and support the rollout of new product marketing features
✅ Analyze campaign performance and translate insights into actionable optimizations to improve engagement and results
✅ Stay on top of industry trends and bring fresh ideas to elevate the casino customer journey
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor’s degree in a relevant field preferred
Experience: 5+ years of Digital Marketing, Product Marketing, iGaming Operations, or similar experience
Required Skills:
- Outstanding organization skills with the ability to manage multiple projects simultaneously
- Proven cross-functional collaboration abilities and exceptional attention to detail
- Analytical mindset with the ability to interpret data and define actionable next steps
- Ability to work independently and manage others when needed
- Proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator); experience with Figma and marketing automation tools is a plus
Preferred Skills:
- Experience in the iGaming or casino industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the iGaming or casino industry may have an advantage in understanding the specific nuances of this role.
💰 Compensation & Benefits
Salary Range: $112,000 - $140,000 USD per year (based on experience and location)
Benefits:
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: DraftKings operates in the competitive and rapidly growing mobile gaming apps industry, focusing on fantasy sports, sports betting, and iGaming.
Company Size: DraftKings is a mid-sized company with 1,001-5,000 employees, providing a structured yet agile work environment.
Founded: DraftKings was founded in 2012 and has since grown to become a publicly traded technology company.
Company Description:
- DraftKings is committed to responsibly creating the world’s favorite games and betting experiences.
- The company believes in the power and impact of innovation, collaboration, and a winning culture.
- DraftKings offers an amazing culture that welcomes ideas, champions growth, and values employees for their unique qualities.
Company Specialties:
- Fantasy Sports
- Web-Based Software Engineering
- Gaming
- Sports Betting
- Analytics
- Engineering
- iGaming
- Casino
- Site Reliability Engineering (SRE) and DevOps
Company Website: careers.draftkings.com
ASSUMPTION: DraftKings' focus on innovation and collaboration creates an environment where employees can grow and make a significant impact.
📊 Role Analysis
Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement.
Reporting Structure: The iGaming Product Marketing Manager will report to the Senior Manager, iGaming Product Marketing.
Work Arrangement: This role is hybrid, with a mix of on-site and remote work. The specific arrangement may vary depending on the team's needs and the employee's preferences.
Growth Opportunities:
- Advancement to a senior or management role within the marketing department
- Expansion into other areas of the business, such as product management or operations
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: The growth opportunities for this role will depend on the employee's performance, the company's needs, and the broader market trends in the gaming industry.
🌍 Location & Work Environment
Office Type: DraftKings has a modern, collaborative office space designed to foster creativity and productivity.
Office Location(s): 222 Berkeley St, 5th Floor, Boston, MA 02116, US
Geographic Context:
- Boston is a vibrant, multicultural city with a strong tech industry and a high cost of living.
- The city offers a variety of entertainment options, including sports events, museums, and cultural attractions.
- Boston has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: The work schedule for this role is full-time, with flexible hours and the option to work remotely when needed.
ASSUMPTION: The work environment at DraftKings is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- Behavioral and technical interview with the hiring manager
- Case study or project presentation to the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Candidates' understanding of the iGaming industry and marketing strategies
- Candidates' ability to manage multiple projects and prioritize tasks
- Candidates' analytical skills and problem-solving abilities
- Candidates' cultural fit with the DraftKings team and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Research the iGaming industry and DraftKings' products to demonstrate your knowledge and enthusiasm
ATS Keywords: iGaming, Product Marketing, Marketing Campaigns, Customer Experience, Cross-Functional Collaboration, Data Analysis, Adobe Creative Suite, Figma, Marketing Automation
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring team and the current state of the company's hiring pipeline.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, InDesign, Illustrator)
- Figma
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used in this role may evolve over time as the company adopts new platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Responsibility
- Collaboration
- Innovation
- Excellence
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you analyzed data to drive a marketing campaign's success?
- How do you ensure that your marketing messages align with the overall brand and product strategy?
ASSUMPTION: Candidates who demonstrate a strong fit with DraftKings' values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Adapting to changes in the iGaming industry and regulatory landscape
- Collaborating effectively with cross-functional teams and stakeholders
- Balancing creative and analytical aspects of the role
ASSUMPTION: The specific challenges faced in this role may vary depending on the individual's skills, experiences, and the broader market trends in the gaming industry.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager in other industries, but with a focus on the unique aspects of the iGaming and casino sectors
- Unlike other marketing roles, this position requires a strong understanding of the gaming industry and its regulations
- Career progression in this role may lead to senior or management positions within the marketing department or other areas of the business
ASSUMPTION: The specific comparisons between this role and similar positions in other industries will depend on the candidate's background and the company's needs.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new casino game
- Analyzing player data to identify trends and optimize marketing strategies
- Collaborating with the design team to create visually appealing and on-brand marketing materials
ASSUMPTION: The specific projects undertaken in this role will depend on the company's priorities, the marketing team's goals, and the broader market trends in the gaming industry.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does DraftKings approach responsible gaming, and how does this role contribute to that effort?
- What are the most significant challenges facing the iGaming industry, and how does this role address them?
- How does DraftKings support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how is it implemented in this role?
ASSUMPTION: The specific questions asked during the interview will depend on the candidate's background, the company's needs, and the broader market trends in the gaming industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interview questions by reflecting on your past experiences and accomplishments
- Research the iGaming industry and DraftKings' products to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
