📌 Core Information
🔹 Job Title: In-App & Email Marketing Manager
🔹 Company: C&A Marketing Inc
🔹 Location: Edison, New Jersey, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 14, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategizing, creating, and executing email marketing campaigns
- Managing and optimizing customer journey within apps
- Continuously testing and refining marketing strategies
- Analyzing data from campaigns and app interactions to optimize engagement
ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on data-driven decision making.
📋 Key Responsibilities
✅ Lead the strategy, creation, execution, and performance analysis of all email marketing campaigns
✅ Collaborate with the marketing team to develop engaging, creative email content and schedules
✅ Manage and optimize the customer journey within our apps, ensuring effective communication with users
✅ Continuously test, analyze, and refine email and in-app marketing strategies for better performance
✅ Track and analyze data from email campaigns and app interactions to optimize future campaigns and enhance engagement
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in email marketing and in-app communication strategies
Required Skills:
- Strong analytical mindset
- Creativity with the ability to develop innovative marketing campaigns
- Familiarity with Mailchimp and general email marketing principles
- Proficiency in Adobe Dreamweaver or similar HTML/CSS editing tools
- Basic understanding of HTML/CSS and email design best practices
- Strong attention to detail and ability to manage multiple projects simultaneously
Preferred Skills:
- Proficiency in Microsoft Excel for data analysis and reporting
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Excel is highly preferred for data analysis and reporting purposes.
💰 Compensation & Benefits
Salary Range: $65,000 - $90,000 per year (based on industry standards for mid-level marketing roles in the New York City metropolitan area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on company products
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for occasional overtime or remote work)
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in the New York City metropolitan area, as the company headquarters is located in Edison, New Jersey.
📌 Applicant Insights
🔍 Company Context
Industry: C&A Marketing Inc operates in the computers and electronics manufacturing industry, focusing on brand building and licensing for various consumer products.
Company Size: With 51-200 employees, C&A Marketing Inc is a mid-sized company, offering a supportive work environment with opportunities for growth and collaboration.
Founded: The company was founded in 2003 and has since grown to become a world-class brand builder and licensee, driving the innovation and growth of some of the world’s biggest and most beloved consumer products.
Company Description:
- C+A Global is a world-class brand builder and licensee, driving the innovation and growth of some of the world’s biggest and most beloved consumer products from HP, Saris Cycling and Infrastructure, Kodak, and more.
- The company leverages targeted insights on trends, state-of-the-art design, logistical and manufacturing capabilities, and in-depth marketing and tech savvy to take every product in its portfolio to new levels of success.
- Headquartered in Edison, NJ, C+A Global has global reach with facilities around the world, including the US, EU, Asia, and India, offering a complete solution to launch and grow brands and keep consumers coming back for more.
Company Specialties:
- Brand building and licensing
- Product design and development
- Manufacturing and logistics
- Marketing and creative services
- 24/7 customer service
Company Website: http://www.caglobal.com
ASSUMPTION: C&A Marketing Inc is a well-established company with a strong focus on brand building and licensing, offering a diverse range of products and services to its clients.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring proven experience in email marketing and in-app communication strategies, as well as strong analytical and creative skills.
Reporting Structure: The In-App & Email Marketing Manager will report directly to the Marketing Director and work closely with the marketing team to develop engaging content and optimize customer journeys.
Work Arrangement: This role is on-site, with the possibility of occasional remote work or overtime, depending on project demands.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for the In-App & Email Marketing Manager to take on more responsibilities or move into a leadership role.
- The diverse range of products and services offered by C&A Marketing Inc provides opportunities for the incumbent to gain experience in various aspects of brand building and licensing.
- The company's global reach and facilities around the world may offer opportunities for international travel or relocation for the right candidate.
ASSUMPTION: While not explicitly stated, the company's growth and global presence suggest opportunities for career advancement and international exposure for the right candidate.
🌍 Location & Work Environment
Office Type: The company's headquarters is located in Edison, New Jersey, with a modern, collaborative work environment that fosters creativity and innovation.
Office Location(s): 100 C&A Way, Edison, NJ 08837
Geographic Context:
- Edison, New Jersey, is located in the New York City metropolitan area, offering easy access to cultural attractions, entertainment, and dining options.
- The area is home to a diverse range of industries, including finance, healthcare, and technology, providing ample opportunities for professional networking and growth.
- The company's global presence allows for collaboration with teams and clients from around the world, exposing employees to diverse perspectives and ideas.
Work Schedule: The standard work schedule is Monday - Friday, 9:00 AM - 5:00 PM, with the possibility of occasional overtime or remote work, depending on project demands.
ASSUMPTION: The company's global presence and diverse range of products and services create a dynamic and engaging work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and reference verification
Key Assessment Areas:
- Creativity and innovation in marketing strategies
- Analytical skills and data-driven decision making
- Project management and organizational skills
- Communication and collaboration skills
- Technical proficiency in email marketing tools and HTML/CSS
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your email marketing campaigns and their results.
- Demonstrate your understanding of the company's products and services, and how your skills and experience align with their needs.
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the team you'll be working with.
ATS Keywords: Email Marketing, In-App Communication, Data Analysis, Creativity, Project Management, Testing, Optimization, Mailchimp, Adobe Dreamweaver, HTML, CSS, Attention to Detail
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company's current hiring practices.
🛠️ Tools & Technologies
- Mailchimp
- Adobe Dreamweaver
- Microsoft Excel
- HTML/CSS
ASSUMPTION: While not explicitly stated, proficiency in these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer focus
- Integrity
- Accountability
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Attention to detail and commitment to quality
Self-Assessment Questions:
- Do you thrive in a creative and collaborative work environment?
- Are you comfortable using data to inform your marketing strategies?
- Can you manage multiple projects simultaneously and meet tight deadlines?
- Are you committed to delivering high-quality work and exceeding customer expectations?
ASSUMPTION: C&A Marketing Inc values employees who are creative, data-driven, collaborative, and committed to delivering high-quality work.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the marketing industry may require the incumbent to adapt quickly to changes in strategy or priorities.
- The role involves managing multiple projects simultaneously, which can be challenging for some individuals.
- The company's global presence may require the incumbent to work with teams and clients in different time zones, potentially impacting work-life balance.
- The competitive nature of the industry may present challenges in driving engagement and conversions through email and in-app marketing campaigns.
ASSUMPTION: While these challenges exist, the company's supportive work environment and commitment to employee growth and development can help mitigate their impact.
📈 Similar Roles Comparison
- This role is similar to an Email Marketing Manager or In-App Marketing Manager position, with a focus on strategy, creation, execution, and analysis of email marketing campaigns and in-app customer journeys.
- However, this role may have a broader scope, as it requires a strong balance of creativity and analytical skills, as well as the ability to manage multiple projects simultaneously.
- Career paths for this role may include advancement to a Senior Marketing Manager or Director of Marketing position, with opportunities for leadership and strategic decision-making.
ASSUMPTION: While this role shares similarities with other marketing positions, its unique blend of required skills and responsibilities sets it apart in the industry.
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to promote a new product launch
- Analyzing customer data to identify trends and optimize in-app customer journeys for improved engagement
- Collaborating with the marketing team to create engaging and visually appealing email content and schedules
ASSUMPTION: These sample projects illustrate the creative and analytical aspects of the role, as well as the importance of collaboration and attention to detail.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the email marketing and in-app communication strategies for the company's products?
- How does the company support the professional growth and development of its marketing team members?
- What is the company's approach to testing and optimization of email marketing campaigns and in-app customer journeys?
- How does the company measure the success of its email marketing and in-app communication strategies?
- What is the company's culture like, and how does it support a creative and data-driven approach to marketing?
ASSUMPTION: These questions demonstrate a candidate's interest in the role's specific challenges, opportunities, and the company's culture and approach to marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your email marketing campaigns and their results.
- Prepare questions to ask the interviewer about the company's culture, growth opportunities, and the team you'll be working with.
- If applicable, be prepared to provide examples of your work or a portfolio showcasing your creative and analytical skills.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
