In-Home Care Marketing Executive

📌 Core Information

🔹 Job Title: In-Home Care Marketing Executive

🔹 Company: McLeod Home Care

🔹 Location: Greenville, SC

🔹 Job Type: Full-Time, On-Site

🔹 Category: Healthcare

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining strong referral relationships with healthcare providers and senior living communities
• Representing McLeod Home Care at local events and networking opportunities to promote services
• Identifying and connecting with potential clients, providing education on services, and closing sales at their residence
• Collaborating with leadership to develop and execute marketing plans and strategies
• Ensuring timely follow-ups with leads, referrals, and potential clients to maintain relationships and convert inquiries into care opportunities

ASSUMPTION: This role requires a balance of strategic thinking, community engagement, sales, and a passion for senior care. Success in this role will depend on the candidate's ability to build strong relationships, meet sales targets, and effectively communicate McLeod Home Care's value proposition.

📋 Key Responsibilities

✅ Develop and maintain strong referral relationships with key healthcare providers and senior living communities

✅ Represent McLeod Home Care at local events, expos, and networking opportunities to promote our brand and services

✅ Identify and connect with potential clients and their families, providing education on our services and care solutions, and closing the sale at their residence

✅ Collaborate with leadership to develop and execute marketing plans and strategies to achieve growth goals

✅ Ensure timely follow-ups with leads, referrals, and potential clients to maintain relationships and convert inquiries into care opportunities

✅ Monitor industry trends, competitor activities, and regional demographics to identify growth opportunities

✅ Create and distribute brochures, presentations, and other marketing materials that effectively communicate our value proposition

✅ Work closely with the care team to ensure alignment between client needs and services provided

ASSUMPTION: The In-Home Care Marketing Executive will be responsible for driving client acquisition and growth through effective marketing strategies and strong referral relationships.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related field is preferred

Experience: 2+ years in healthcare marketing, sales, or business development (preferably in senior care or home health)

Required Skills:

• Strong interpersonal and communication skills
• Proven ability to develop and maintain professional relationships
• Goal-oriented with a track record of meeting or exceeding sales targets
• Proficient in Microsoft Office Suite and CRM tools
• Knowledge of the senior care industry is a plus

Preferred Skills:

• Self-motivated and proactive
• Compassionate and empathetic
• Excellent organizational and time-management skills

ASSUMPTION: Candidates with a strong background in healthcare marketing, sales, or business development, along with excellent communication skills and a proven track record of meeting sales targets, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $90,000 - $120,000 per year, with performance-based bonuses/commissions

Benefits:

• Company-supplemented comprehensive benefits package, including health insurance, dental, vision, life, and 401K retirement plans
• Car allowance/mileage reimbursement
• Professional development opportunities
• A supportive and mission-driven work environment

Working Hours: Full-time, with a standard workweek of 40 hours

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Greenville, SC area. Performance-based bonuses and commissions are subject to individual and team performance metrics.

📌 Applicant Insights

🔍 Company Context

Industry: McLeod Home Care operates in the Hospitals and Health Care industry, focusing on providing enhanced senior care services

Company Size: McLeod Home Care is a mid-sized company with 51-200 employees, providing a supportive and mission-driven work environment

Founded: The company was founded by Tim and Melisa McLeod, with Tim being a licensed nursing home administrator and Melisa having over 20 years of experience in senior care

Company Description:

• McLeod Home Care is a privately-held company specializing in senior care services
• The company is committed to understanding the needs and limitations of its residents and customizing care solutions to meet their unique requirements
• McLeod Home Care is owned and operated by Tim and Melisa McLeod, who are passionate about senior care and dedicated to providing high-quality services

Company Specialties:

• In-home care services
• Senior care and support
• Customized care solutions

Company Website: https://www.mcleodcare.com/

ASSUMPTION: McLeod Home Care's focus on personalized care and strong leadership from Tim and Melisa McLeod contribute to the company's success and positive work environment.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in healthcare marketing, sales, or business development, seeking to advance their career in senior care

Reporting Structure: The In-Home Care Marketing Executive will report directly to the leadership team at McLeod Home Care and collaborate closely with the care team

Work Arrangement: This is an on-site, full-time position with a standard workweek of 40 hours. The role may require occasional work on evenings and weekends to attend events and meet with clients

Growth Opportunities:

• Proven success in this role may lead to opportunities for advancement within McLeod Home Care's marketing or sales departments
• The company offers professional development opportunities to support employee growth and career progression

ASSUMPTION: This role provides an excellent opportunity for candidates to gain experience in senior care marketing and sales, with potential for career growth within the company.

🌍 Location & Work Environment

Office Type: McLeod Home Care operates a single office in Lexington, SC, with the In-Home Care Marketing Executive primarily working on-site in Greenville, SC

Office Location(s): 15 Brendan Way, Greenville, SC 29615

Geographic Context:

• Greenville, SC is a mid-sized city with a population of approximately 70,000 people
• The city offers a mix of urban and suburban environments, with a growing job market and a cost of living slightly below the national average
• Greenville is home to a diverse range of industries, including healthcare, manufacturing, and technology

Work Schedule: The standard workweek is 40 hours, with occasional evening and weekend work required to attend events and meet with clients

ASSUMPTION: The In-Home Care Marketing Executive will enjoy a supportive work environment at McLeod Home Care, with the opportunity to make a meaningful impact on the lives of seniors and their families.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening
• Phone or video screening
• On-site interview with the leadership team
• Background check and reference checks
• Job offer

Key Assessment Areas:

• Sales and marketing skills
• Communication and interpersonal abilities
• Understanding of the senior care industry
• Alignment with McLeod Home Care's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in healthcare marketing, sales, or business development
• Demonstrate your understanding of the senior care industry and McLeod Home Care's services in your application materials
• Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, team dynamics, and career development opportunities

ATS Keywords: In-Home Care, Senior Care, Marketing, Sales, Business Development, Healthcare, Referral Relationships, Community Outreach, Client Acquisition, Marketing Strategy, Follow-Up, Market Analysis, Promotional Materials, Care Team Collaboration

ASSUMPTION: The application process for this role will focus on assessing the candidate's sales and marketing skills, industry knowledge, and cultural fit with McLeod Home Care.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM tools (e.g., Salesforce, HubSpot, Zoho CRM)
• Marketing automation tools (e.g., Mailchimp, Hootsuite, Buffer)
• Social media platforms (e.g., LinkedIn, Facebook, Twitter)

ASSUMPTION: The In-Home Care Marketing Executive will utilize a range of marketing and sales tools to effectively manage their responsibilities and achieve growth targets.

👔 Cultural Fit Considerations

Company Values:

• Compassion: Demonstrating empathy and kindness towards residents and their families
• Integrity: Acting with honesty and ethical behavior in all aspects of the job
• Excellence: Striving for the highest quality of care and service
• Accountability: Taking responsibility for one's actions and decisions

Work Style:

• Self-motivated and proactive
• Strong communication and interpersonal skills
• Goal-oriented and results-driven
• Ability to work independently and in a team environment

Self-Assessment Questions:

• Do you have a genuine passion for senior care and a desire to make a positive impact on the lives of residents?
• Are you comfortable working independently and managing your time effectively to meet sales targets?
• Do you thrive in a collaborative work environment and enjoy building strong relationships with colleagues and clients?

ASSUMPTION: Candidates who align with McLeod Home Care's values and work style will be well-suited for this role and contribute to the company's success.

⚠️ Potential Challenges

• Meeting or exceeding sales targets in a competitive market
• Balancing the demands of community outreach, client acquisition, and follow-up activities
• Adapting to the unique needs and preferences of individual clients and their families
• Managing the emotional aspects of working with seniors and their families

ASSUMPTION: The In-Home Care Marketing Executive will face various challenges in this role, requiring strong sales and marketing skills, adaptability, and emotional intelligence to succeed.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on senior care and in-home services
• This role requires a unique blend of sales, marketing, and community engagement skills, with a strong emphasis on relationship-building
• Career progression in this role may lead to opportunities in marketing, sales, or management within the senior care industry

ASSUMPTION: This role offers a unique opportunity for candidates interested in senior care marketing and sales, with potential for career growth and development within the industry.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase referrals from local hospitals
• Creating and distributing informative brochures and presentations to educate potential clients about McLeod Home Care's services
• Analyzing market trends and competitor activities to identify growth opportunities and refine marketing strategies

ASSUMPTION: The In-Home Care Marketing Executive will have the opportunity to work on a variety of projects that drive client acquisition, growth, and brand awareness for McLeod Home Care.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does McLeod Home Care support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is this supported in this role?
• How does the care team collaborate with the marketing department to ensure client needs are met?
• What are the most rewarding aspects of working in senior care marketing and sales at McLeod Home Care?

ASSUMPTION: Asking thoughtful questions during the interview will demonstrate the candidate's interest in the role and provide valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in healthcare marketing, sales, or business development, and your passion for senior care
• Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, team dynamics, and career development opportunities
• Follow up with the hiring manager, Melisa, within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.