Inbound Demand-gen Marketer

📌 Core Information

🔹 Job Title: Inbound Demand-gen Marketer

🔹 Company: Everstage Inc.

🔹 Location: Chennai, Tamil Nadu, India

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-04

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving high-intent pipeline through organic and paid channels
• Blending performance mindset with content and distribution intuition
• Shipping work fast, measuring what matters, and doubling down on what works
• Collaborating with cross-functional teams to execute campaigns and experiments
• Researching and unlocking underutilized discovery surfaces for the company's ICP

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving results through inbound marketing channels.

📋 Key Responsibilities

✅ Own pipeline goals from inbound-led sources, working across both paid and organic initiatives

✅ Plan and execute weekly deliverables across key demand-gen levers, prioritizing speed, quality, and downstream impact

✅ Refresh and optimize web pages, landing journeys, and discoverability signals to improve traffic and conversion

✅ Roll out structural SEO/AEO improvements, such as schema, freshness, interlinking, and page experience

✅ Track top-of-funnel and pipeline KPIs, ensuring clean attribution and shareable insights

✅ Coordinate across content, design, and dev teams to ship campaigns and experiments quickly

✅ Research and build systems to capture underutilized discovery surfaces where the company's ICP hangs out

✅ Build repeatable motion for outreach, mentions, and visibility across trusted third-party sources

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven optimization to maximize inbound marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of inbound or growth marketing experience, preferably in SaaS or B2B

Required Skills:

• Proven track record in driving pipeline through inbound marketing channels
• Strong analytical skills and data-driven mindset
• Excellent communication and collaboration skills
• Familiarity with SEO, AEO, and content creation
• Ability to manage multiple workstreams and prioritize tasks

Preferred Skills:

• Experience with marketing automation tools
• Fluency in multiple languages
• Background in sales or sales enablement

ASSUMPTION: Candidates should have a strong foundation in inbound marketing principles and a proven ability to drive results through organic and paid channels.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement plan
• Performance bonuses

Working Hours: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees (Mid-sized company with a well-established presence in the industry)

Founded: 2020 (Relatively new company with a short history)

Company Description:

• Everstage is a leader in sales compensation software, helping enterprises turn incentives into a strategic lever for business growth
• Trusted by Fortune 1000 companies and leading enterprises for streamlining commissions and maximizing sales performance
• Rated 4.8/5 across 2,000+ reviews on G2 and Gartner

Company Specialties:

• Sales Commissions
• Incentive Compensation
• Sales Compensation
• Sales Incentives
• Incentive Compensation Management (ICM)
• Commission Management
• Commission Automation
• Payout Prediction
• Gamification
• Sales Performance
• Sales Performance Management (SPM)
• Commissions Processing
• Commissions Forecasting

Company Website: https://www.everstage.com

ASSUMPTION: Everstage is a well-established company in the software development industry, with a strong focus on sales compensation software and a proven track record of success.

📊 Role Analysis

Career Level: Mid-level (Requires 2-5 years of experience in inbound or growth marketing)

Reporting Structure: This role reports directly to the Head of Marketing or a similar position

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Potential career progression into senior marketing roles or management positions
• Opportunities to work on high-impact projects and drive significant business growth
• Chance to learn and develop skills in a fast-paced, dynamic environment

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): New York, NY, US and Chennai, TN, IN

Geographic Context:

• Chennai, Tamil Nadu, India is a major metropolitan area with a thriving tech industry
• The city offers a high quality of life, with affordable housing, excellent food, and a rich cultural scene
• Everstage's office is located in the heart of Chennai, providing easy access to public transportation and amenities

Work Schedule: Full-time (40 hours/week), with flexible work arrangements available

ASSUMPTION: Everstage's office in Chennai provides a modern, collaborative work environment with easy access to amenities and a high quality of life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the Head of Marketing or a similar position
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and interpretation
• Campaign execution and optimization
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to Everstage's company culture and values
• Prepare examples of successful inbound marketing campaigns you've executed in the past
• Research Everstage's products and competitors to demonstrate your understanding of the industry

ATS Keywords: Inbound Marketing, Growth Marketing, SEO, AEO, Campaign Management, Project Management, Data Analysis, Marketing Automation, Sales Compensation, Sales Performance

ASSUMPTION: Everstage's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• SEO and AEO tools (e.g., SEMrush, Ahrefs)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Everstage uses a variety of marketing, data analysis, and project management tools to streamline workflows and maximize efficiency.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Collaborative
• Innovative
• Results-oriented

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Results-oriented and goal-focused
• Continuously learning and improving

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data and using it to inform decision-making?
• Do you have a proven track record of driving results through inbound marketing channels?
• Are you able to manage multiple workstreams and prioritize tasks effectively?
• Do you align with Everstage's company values and work style?

ASSUMPTION: Everstage values candidates who are data-driven, collaborative, and results-oriented, with a strong track record in inbound marketing.

⚠️ Potential Challenges

• Fast-paced work environment may require adaptability and quick decision-making
• Collaborating with cross-functional teams may require strong communication and project management skills
• Working with data may require a strong analytical mindset and attention to detail
• Balancing short-term and long-term projects may require strategic planning and prioritization

ASSUMPTION: While Everstage offers a dynamic and challenging work environment, candidates should be prepared to adapt to a fast-paced, data-driven culture.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on inbound marketing and driving pipeline through organic and paid channels
• Everstage's emphasis on data-driven decision-making sets it apart from other companies in the software development industry
• This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's marketing efforts

ASSUMPTION: This role is unique in its focus on inbound marketing and data-driven decision-making, offering significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive inbound marketing strategy to drive pipeline growth
• Optimizing web pages and landing journeys to improve traffic and conversion rates
• Implementing structural SEO/AEO improvements to enhance search visibility and organic traffic
• Building and managing a high-performing marketing team to execute campaigns and experiments

ASSUMPTION: These sample projects illustrate the strategic, tactical, and leadership aspects of the Inbound Demand-gen Marketer role at Everstage.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Everstage measure the success of inbound marketing campaigns, and what KPIs are most important?
• What opportunities are there for growth and professional development within the marketing team?
• How does Everstage approach collaboration and communication with cross-functional teams?
• Can you provide an example of a successful inbound marketing campaign Everstage has executed, and what made it successful?

ASSUMPTION: Asking these questions will help you better understand Everstage's marketing strategy, team dynamics, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing experience and achievements
• Write a cover letter that demonstrates your understanding of Everstage's company culture and values
• Prepare examples of successful inbound marketing campaigns you've executed in the past
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.