(Inbound) Marketing Manager (m/f/d)

📌 Core Information

🔹 Job Title: (Inbound) Marketing Manager (m/f/d)

🔹 Company: knowis AG

🔹 Location: Regensburg, Bavaria, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-09

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing tactics to attract, engage, and convert the target audience into qualified leads
• Creating and distributing target group-relevant content across various digital channels
• Optimizing digital channels, especially the website, to improve organic reach
• Setting up marketing automation workflows and collaborating with product management
• Managing external agencies and freelancers

ASSUMPTION: This role requires a strong focus on inbound marketing strategies to drive demand for the company's Cloud Solution Workbench. The ideal candidate will have a proven track record in inbound marketing within a software company and a deep understanding of the software industry.

📋 Key Responsibilities

✅ Planning, creation, and distribution of target group-relevant content (blog posts, whitepapers, video content, landing pages, social posts, etc.)

✅ Optimization of all channels, especially the website, to improve organic reach

✅ Setting up marketing for a digital / product-led customer journey, including appropriate marketing automation workflows (HubSpot)

✅ Close collaboration with product management to align product positioning, product-related marketing stories, competitive landscape insights, and current "hot topics"

✅ Ongoing performance monitoring and continuous conversion rate optimization (CRO)

✅ Management of external agencies and freelancers

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional or different responsibilities may be assigned.

🎯 Required Qualifications

Education: A bachelor's degree in Marketing, Business, or a related field is preferred but not required if the candidate has equivalent experience.

Experience: At least 4 years of experience in (inbound) marketing within a software company

Required Skills:

• Proven experience in inbound marketing, with a focus on software companies
• Familiarity with the challenges faced by software architects and developers
• Ability to create technical content that resonates with a developer audience
• High degree of creativity and structured way of working
• Strong data analysis skills to optimize campaigns
• Hands-on experience with marketing tools, particularly HubSpot
• Fluency in written and spoken English & German

Preferred Skills:

• Experience with SEO and CRO
• Knowledge of marketing automation workflows
• Familiarity with social media marketing

ASSUMPTION: The required qualifications listed above are based on the provided job description. However, the company may consider candidates with equivalent experience or skills even if they do not meet all the listed requirements.

💰 Compensation & Benefits

Salary Range: The salary range for this position is estimated to be between €60,000 and €80,000 per year, based on industry standards for a marketing manager with 5-10 years of experience in the software industry in Germany. This estimate may vary depending on the candidate's qualifications and experience.

Benefits:

• Competitive salary and benefits package
• Flexible working hours and remote work options
• Flat hierarchies and short decision-making processes
• Modern work environment with state-of-the-art technology
• Dynamic and international team with a strong focus on collaboration

Working Hours: Full-time position with standard working hours (Monday to Friday, 8:00 AM to 5:00 PM) and the possibility of remote work.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. The benefits listed above are based on the company's LinkedIn profile and may be subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 51-200 employees

Founded: 2004

Company Description:

• Knowis AG is a B2B technology company located in Regensburg, Germany
• The company's flagship product is the knowis Cloud Solution Workbench, an application engineering suite that empowers development teams
• Knowis AG enables organizations to deliver business-critical software solutions effectively and efficiently

Company Specialties:

• Automation & Cloud implementation
• Development Acceleration
• Business Applications
• Digital Transformation

Company Website: http://www.knowis.com

ASSUMPTION: Knowis AG is a mid-sized company with a strong focus on software development and digital transformation. The company's products and services are designed to help organizations streamline their software development processes and improve efficiency.

📊 Role Analysis

Career Level: Mid-level to senior marketing role

Reporting Structure: The (Inbound) Marketing Manager will report directly to the Head of Marketing and work closely with the product management team

Work Arrangement: On-site, with the possibility of remote work

Growth Opportunities:

• Potential career progression to a senior marketing role or management position
• Opportunities to gain experience in a growing software company and work on cutting-edge products
• Chance to develop skills in inbound marketing, content creation, and digital marketing

ASSUMPTION: The (Inbound) Marketing Manager role offers opportunities for career growth and professional development within the company. The ideal candidate will be proactive, innovative, and eager to take on new challenges.

🌍 Location & Work Environment

Office Type: Modern, collaborative work environment with state-of-the-art technology

Office Location(s): Regensburg, Bavaria, Germany

Geographic Context:

• Regensburg is a city in eastern Bavaria, Germany, with a population of around 150,000 people
• The city is known for its well-preserved medieval old town and its status as a UNESCO World Heritage Site
• Regensburg offers a high quality of life, with a rich cultural scene, numerous parks, and a variety of recreational opportunities

Work Schedule: Standard working hours (Monday to Friday, 8:00 AM to 5:00 PM) with the possibility of remote work

ASSUMPTION: Regensburg is a vibrant and historic city with a strong sense of community. The office environment at knowis AG is modern and collaborative, with a focus on innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• On-site interview with the Head of Marketing and relevant team members
• Final interview with the CEO or another executive

Key Assessment Areas:

• Marketing expertise and experience in inbound marketing
• Creativity and ability to generate innovative ideas
• Data analysis skills and ability to optimize campaigns
• Collaboration skills and ability to work effectively with cross-functional teams
• Fluency in English and German

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the software industry and the challenges faced by software architects and developers
• Showcase your ability to create technical content that resonates with a developer audience
• Prepare examples of your previous marketing campaigns and their outcomes

ATS Keywords: Inbound Marketing, Content Creation, Digital Marketing, Analytics, Marketing Automation, HubSpot, SEO, CRO, Collaboration, Technical Content, Creativity, Data Analysis, Lead Generation, Social Media, Video Content, Product Positioning

ASSUMPTION: The application process at knowis AG is designed to assess the candidate's marketing expertise, creativity, and cultural fit. The company values candidates who are proactive, innovative, and eager to take on new challenges.

🛠️ Tools & Technologies

• HubSpot (marketing automation and CRM platform)
• Google Analytics (web analytics service)
• SEO tools (e.g., SEMrush, Ahrefs, Moz)
• Social media management tools (e.g., Hootsuite, Buffer)
• Content creation tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The (Inbound) Marketing Manager will be expected to have experience with the tools and technologies listed above. The company may provide training or support to help the candidate develop their skills in these areas.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Knowis AG values creativity and encourages employees to think outside the box
• Collaboration: The company fosters a collaborative work environment and encourages cross-functional teamwork
• Customer Focus: Knowis AG is committed to delivering high-quality products and services that meet the needs of its customers

Work Style:

• Dynamic and fast-paced work environment
• Flat hierarchies and short decision-making processes
• Focus on innovation and continuous improvement

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong customer focus and a passion for delivering high-quality products and services?

ASSUMPTION: Knowis AG values candidates who are innovative, collaborative, and customer-focused. The company seeks employees who are proactive, eager to take on new challenges, and committed to delivering high-quality products and services.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• The software industry is dynamic and fast-paced, and the (Inbound) Marketing Manager may need to adapt to changes quickly
• The role may require working with external agencies and freelancers, which can present unique challenges in terms of communication and project management
• The (Inbound) Marketing Manager may need to balance the demands of multiple stakeholders, including the Head of Marketing, product management, and other team members

ASSUMPTION: The (Inbound) Marketing Manager role at knowis AG presents a range of challenges and opportunities. The ideal candidate will be proactive, innovative, and eager to take on new challenges in a dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other marketing manager roles, this position places a strong emphasis on inbound marketing and content creation
• The role requires a deep understanding of the software industry and the challenges faced by software architects and developers
• The (Inbound) Marketing Manager will have the opportunity to work on cutting-edge products and contribute to the company's growth and success

ASSUMPTION: The (Inbound) Marketing Manager role at knowis AG is unique in its focus on inbound marketing and content creation within the software industry. The ideal candidate will have a strong background in inbound marketing and a deep understanding of the software industry.

📝 Sample Projects

• Developing and executing a content marketing campaign to drive demand for the Cloud Solution Workbench
• Optimizing the company's website to improve organic reach and conversion rates
• Creating and distributing technical content that resonates with a developer audience
• Managing external agencies and freelancers to deliver high-quality marketing projects on time and within budget

ASSUMPTION: The (Inbound) Marketing Manager will be expected to work on a range of projects that align with the company's marketing objectives and contribute to its growth and success. The ideal candidate will be proactive, innovative, and eager to take on new challenges.

❓ Key Questions to Ask During Interview

• Can you describe the company's marketing strategy and how this role fits into it?
• How does the company support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its marketing campaigns, and what metrics are most important?
• What is the company's approach to working with external agencies and freelancers?

ASSUMPTION: The key questions listed above are designed to help the candidate assess the fit of the (Inbound) Marketing Manager role at knowis AG and better understand the company's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous marketing campaigns and their outcomes
• Follow up with the company one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.