📌 Core Information
🔹 Job Title: Incubations Marketing Lead
🔹 Company: Sei Development Foundation
🔹 Location: Remote (United States)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market and growth strategies for various protocols and products within the Sei Development Foundation.
- Building messaging frameworks and executing launch plans for incubations.
- Setting and hitting growth KPIs across channels.
- Architecting creator/ambassador programs to boost social reach.
- Coordinating tokenomics storytelling and driving listings on CEX and DEX platforms.
ASSUMPTION: This role requires a strong understanding of crypto trends and a passion for blockchain technology. It also demands exceptional project management and multitasking skills to handle multiple projects simultaneously.
📋 Key Responsibilities
✅ GTM Strategy and Execution: Develop positioning and messaging frameworks for each incubation, craft launch plans, and set growth KPIs.
✅ Community & Social Growth: Architect creator/ambassador programs, own social media narratives, and track sentiment and community health.
✅ Token Demand & Listings: Coordinate tokenomics storytelling, drive CEX and DEX listing pipelines, and plan liquidity mining, staking, or referral loops.
✅ User Acquisition & Retention: Define target personas and acquisition funnels, launch incentivized quests and hackathons, and instrument onboarding flows to maximize activation and retention.
✅ Data & Reporting: Build dashboards and weekly growth reports to founders and Foundation leadership.
ASSUMPTION: This role requires a data-driven mindset to track and analyze growth metrics and make informed decisions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: Proven expertise in creating impactful content across social media platforms and a deep understanding of crypto trends.
Required Skills:
- Exceptional project management and multitasking skills.
- Proficiency in design tools like Figma and Canva.
- Excellent written and verbal communication skills in English.
- Problem-solving mindset with flexibility to adapt to dynamic social media landscape.
- Strong creative instincts with an ability to craft taglines, social narratives, and visually engaging content.
Preferred Skills:
- Experience working at a large blockchain foundation or Traditional Finance institution.
- Prior success building social communities for a Layer 1 blockchain or large-scale DeFi project.
- Strong connections with influencers and creators in the crypto space.
ASSUMPTION: Candidates with relevant experience in the blockchain or crypto industry will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and industry standards for a Marketing Lead role in the blockchain industry).
Benefits:
- Health, dental, and vision insurance.
- 401(k) plan with company match.
- Flexible work hours and remote work options.
- Generous vacation and sick leave policies.
- Opportunities for professional development and growth.
Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Lead role in the blockchain industry. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Non-profit Organizations, specifically focused on blockchain technology and its advancement.
Company Size: Small (11-50 employees), which means applicants can expect a close-knit team and the opportunity to make a significant impact on the organization's growth and success.
Founded: 2023, making Sei Development Foundation a relatively new organization with a strong focus on innovation and growth.
Company Description:
- An independent U.S. nonprofit dedicated to the advancement and adoption of the Sei blockchain.
- Drives adoption, supports the community, and partners with developers to bring groundbreaking applications to life.
- Focuses on creating a decentralized ecosystem that democratizes access to blockchain technology while advancing the broader crypto community.
Company Specialties:
- Blockchain technology and its applications.
- Community building and engagement.
- Protocol and product development.
Company Website: www.seifdn.org
ASSUMPTION: Sei Development Foundation's focus on innovation and growth provides ample opportunities for professional development and career advancement.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and qualifications.
Reporting Structure: This role reports directly to the Founder/CEO or a senior member of the leadership team.
Work Arrangement: Remote OK, with flexible work hours and the option to work remotely full-time.
Growth Opportunities:
- Potential to grow into a more senior role within the organization as it expands.
- Opportunities to work on cutting-edge blockchain projects and gain valuable experience in the industry.
- Chance to build and lead a team of marketing professionals as the organization grows.
ASSUMPTION: The organization's focus on innovation and growth provides ample opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required.
Office Location(s): N/A (remote work only)
Geographic Context:
- The role is remote, allowing for flexibility in the candidate's location within the United States.
- The organization is headquartered in New York, New York, with a small team size (11-50 employees).
- The remote work arrangement provides opportunities for a better work-life balance and reduced commute time.
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely.
ASSUMPTION: The remote work arrangement may require self-motivation and strong time management skills to maintain productivity and focus.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth interview with the Founder/CEO or a senior member of the leadership team to discuss the role and the candidate's fit for the organization.
- Skills assessment or case study to evaluate the candidate's marketing and project management skills.
- Final interview with the team to discuss the candidate's fit within the organization and answer any remaining questions.
Key Assessment Areas:
- Creativity and strategic thinking in marketing and content creation.
- Project management and multitasking skills.
- Understanding of crypto trends and blockchain technology.
- Communication and interpersonal skills.
Application Tips:
- Highlight relevant experience in blockchain, crypto, or marketing roles.
- Tailor your resume and cover letter to emphasize your understanding of crypto trends and blockchain technology.
- Prepare examples of your marketing campaigns and their results to showcase your skills and achievements.
ATS Keywords: Marketing, Crypto, Blockchain, Social Media, Content Creation, Project Management, Tokenomics, Growth Strategy, Community Building, User Acquisition, Data Analysis
ASSUMPTION: The interview process may be flexible and adaptable, depending on the candidate's availability and the organization's needs.
🛠️ Tools & Technologies
- Design tools: Figma, Canva
- Social media platforms: Twitter, Discord, Telegram, etc.
- Data analysis tools: Google Analytics, Tableau, or other similar tools
- Project management tools: Asana, Trello, or other similar tools
ASSUMPTION: The candidate may be required to learn and adapt to new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Transparency and open communication
- Passion for blockchain technology and its potential
Work Style:
- Self-motivated and independent
- Adaptable and flexible
- Strong project management and multitasking skills
- Excellent communication and interpersonal skills
Self-Assessment Questions:
- Do you have a strong passion for blockchain technology and its potential?
- Are you comfortable working remotely and managing your own time effectively?
- Do you have excellent project management and multitasking skills?
- Are you able to adapt to new tools and technologies as needed?
ASSUMPTION: The organization values candidates who are passionate about blockchain technology, self-motivated, and able to work effectively in a remote environment.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for some individuals.
- The fast-paced and dynamic nature of the blockchain industry may present unique challenges and require adaptability.
- The remote work arrangement may require self-motivation and strong time management skills to maintain productivity and focus.
- The organization's small team size may result in a more hands-on and involved work environment, with fewer resources and support available compared to larger organizations.
ASSUMPTION: The potential challenges of this role may be mitigated by the candidate's strong project management and multitasking skills, as well as their ability to adapt to new situations and environments.
📈 Similar Roles Comparison
- This role is unique in its focus on driving go-to-market and growth strategies for various protocols and products within a blockchain foundation.
- Compared to similar roles in the industry, this role may offer more opportunities for professional development and career advancement due to the organization's focus on innovation and growth.
- This role may require more experience and expertise in the blockchain and crypto industries compared to similar roles in other industries.
ASSUMPTION: The unique nature of this role and the organization's focus on innovation and growth provide ample opportunities for professional development and career advancement.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new blockchain protocol, including messaging frameworks, launch plans, and growth KPIs.
- Architecting a creator/ambassador program to boost social reach and engagement for a large-scale DeFi project.
- Coordinating tokenomics storytelling and driving listings on CEX and DEX platforms for a Layer 1 blockchain.
ASSUMPTION: The specific projects and tasks for this role may vary depending on the organization's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the organization's plans for growth and expansion in the coming years?
- How does this role fit into the organization's long-term vision and strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the organization support the professional development and growth of its employees?
- What are the biggest challenges facing the organization in the coming years, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate the candidate's interest in the role and the organization, as well as their understanding of the industry and the challenges facing the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience in blockchain, crypto, or marketing roles.
- Prepare examples of your marketing campaigns and their results to showcase your skills and achievements.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
