Industrial/B2B Content Specialist

📌 Core Information

🔹 Job Title: Industrial/B2B Content Specialist

🔹 Company: VTEX

🔹 Location: Chicago, IL & Manhattan, NY

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and maintaining a content calendar tailored to the B2B/Industrial ICP
• Creating high-quality, engaging, and conversion-oriented content for various formats
• Collaborating with cross-functional teams to ensure consistent messaging and impact across channels
• Monitoring and reporting on content effectiveness and engagement

ASSUMPTION: This role requires a strong understanding of B2B buyer journeys, especially in manufacturing, distribution, or logistics sectors, and exceptional storytelling, writing, and editing skills.

📋 Key Responsibilities

✅ Content Strategy & Planning: Develop and maintain a content calendar tailored to the B2B/Industrial ICP in alignment with go-to-market campaigns, sales motions, and field events.

✅ Content Creation: Write and edit high-quality, engaging, and conversion-oriented content, including customer success stories, product-focused blog posts, whitepapers, thought leadership articles, sales enablement materials, case studies, one-pagers, email sequences, and landing pages.

✅ ICP Expertise & Messaging: Deeply understand the challenges, language, and decision-making process of industrial buyers, ensuring all content resonates with their needs and aligns with the segment’s positioning.

✅ Cross-functional Collaboration: Work closely with sales, product marketing, performance marketing, and field marketing to ensure consistency in messaging and impact across channels.

✅ Content Distribution Support: Collaborate with demand generation and performance marketing to support content promotion strategies (email, paid, organic, social, and events).

✅ Performance Analysis: Monitor and report on content effectiveness and engagement; use insights to improve content formats, messaging, and targeting.

ASSUMPTION: This role requires strong project management skills to manage multiple projects and deadlines in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Journalism, English, or a related field.

Experience: 3-5 years of experience in content marketing, copywriting, or journalism, preferably in a B2B SaaS or industrial tech environment.

Required Skills:

• Exceptional storytelling, writing, and editing skills
• Strong understanding of B2B buyer journeys, especially in manufacturing, distribution, or logistics sectors
• Familiarity with SEO best practices, CMS platforms, and marketing automation tools (e.g., HubSpot, Marketo)
• Collaborative mindset with a track record of working well across teams and functions
• Comfortable managing multiple projects and deadlines in a fast-paced environment

Preferred Skills:

• Background or strong interest in the industrial/manufacturing sector
• Experience supporting account-based marketing (ABM) strategies
• Basic understanding of performance marketing or paid media principles

ASSUMPTION: While a background in the industrial/manufacturing sector is not required, it would be beneficial for understanding the nuances of industrial buyers and their decision-making processes.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (Based on industry standards for a Content Specialist with 3-5 years of experience in the B2B SaaS or industrial tech sector)

Benefits:

• Competitive compensation
• Extended parental leave
• Medical insurance
• Ticket restaurant
• Life Insurance
• Legal plan
• Language scholarship: 65% subsidies in English, Spanish, Portuguese courses
• Free shipping on 1000+ VTEX stores

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically e-commerce platforms for B2B and B2C clients

Company Size: 1,001-5,000 employees, which means a large, established organization with significant resources and opportunities for growth and collaboration

Founded: 2000, with a history of being unstoppable and leading the high-tech industry despite being against the odds

Company Description:

• VTEX is a composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack
• Trusted by 2,600 global B2C and B2B clients, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, with 3,500 active online stores across 43 countries
• Empowers brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability

Company Specialties:

• e-commerce
• e-commerce Platform
• B2B e-Commerce
• B2C e-Commerce
• B2B2C e-Commerce
• e-commerce Cloud Software
• SaaS
• e-commerce Omnichannel
• Cloud Commerce
• and Commerce

Company Website: www.vtex.com

ASSUMPTION: VTEX is a well-established company with a strong presence in the e-commerce platform industry, offering a wide range of specialties and expertise.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole

Reporting Structure: This role reports directly to the Growth Team Lead and collaborates with various cross-functional teams, including sales, product marketing, performance marketing, and field marketing

Work Arrangement: Full-time, with remote work options and flexible hours

Growth Opportunities:

• Advancement within the marketing department, such as promotions to Senior Content Specialist or Manager roles
• Expansion into other areas of the business, such as product management or sales enablement
• Potential relocation to other VTEX offices worldwide, with 25 locations in 16 countries

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path for career advancement and expansion within the company.

🌍 Location & Work Environment

Office Type: VTEX has multiple offices worldwide, with locations in Chicago, IL, and Manhattan, NY, for this role

Office Location(s): 125 Kingsway, London, WC2B 6NH, GB (headquarters), and 12 E 49th St, New York, 10017, US (main US office)

Geographic Context:

• Both Chicago and New York offer vibrant, multicultural environments with a wide range of amenities, entertainment, and networking opportunities
• Chicago is known for its rich history, diverse neighborhoods, and thriving arts and culture scene, while New York is a global hub for finance, media, and entertainment
• Both cities have well-established public transportation systems, making it easy to commute to and from work

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The geographic context of both Chicago and New York offers unique advantages for professionals, with diverse cultural experiences, networking opportunities, and access to industry-specific events and resources.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Phone or video interview with the hiring manager or a member of the Growth team
• On-site or virtual final interview with the Growth Team Lead and other team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Writing and editing skills
• Understanding of B2B buyer journeys and industrial buyer personas
• Collaboration and communication skills
• Project management and organizational skills
• Cultural fit and alignment with VTEX's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Provide specific examples of your content creation and marketing efforts, with measurable results
• Demonstrate your understanding of the industrial/manufacturing sector and B2B buyer journeys
• Showcase your ability to work collaboratively and manage multiple projects in a fast-paced environment
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and ask any remaining questions

ATS Keywords: Content Marketing, Copywriting, Journalism, B2B Buyer Journeys, Storytelling, Writing, Editing, SEO, CMS, Marketing Automation, Collaboration, Project Management, Industrial/Manufacturing Sector, B2B SaaS, Account-Based Marketing (ABM)

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their materials and prepare thoroughly to demonstrate their qualifications and fit for the position.

🛠️ Tools & Technologies

• Content Management Systems (CMS) such as WordPress, HubSpot, or Marketo
• Marketing automation tools like HubSpot, Marketo, or Pardot
• SEO tools such as Google Search Console, SEMrush, or Ahrefs
• Project management tools like Asana, Trello, or Jira
• Collaboration and communication tools such as Slack, Microsoft Teams, or Google Workspace

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in content marketing and project management.

👔 Cultural Fit Considerations

Company Values:

• Challenge-driven: VTEX encourages employees to embrace challenges and continuously seek improvement
• Collaborative: VTEX fosters a culture of teamwork and cross-functional collaboration
• Inclusive: VTEX values diversity and promotes an inclusive work environment
• Customer-centric: VTEX prioritizes the needs and preferences of its clients and customers
• Innovative: VTEX encourages creativity and continuous learning

Work Style:

• Fast-paced: VTEX operates in a dynamic and fast-paced environment, requiring employees to adapt quickly to changes and prioritize efficiently
• Results-driven: VTEX focuses on delivering measurable results and continuous improvement
• Remote-friendly: VTEX offers remote work options and supports a flexible work-life balance
• Global: VTEX has a global presence, with offices in multiple countries and a diverse workforce

Self-Assessment Questions:

• Do you thrive in a fast-paced, challenge-driven environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong customer focus and commitment to delivering results?
• Are you open to learning and adapting to new tools, technologies, and processes?
• Do you enjoy working in a global, diverse, and inclusive environment?

ASSUMPTION: Candidates who align with VTEX's values and work style are more likely to succeed and enjoy their role within the company.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Balancing the needs and preferences of various stakeholders, including industrial buyers, sales teams, and marketing teams
• Keeping up-to-date with industry trends, best practices, and tools in the rapidly evolving field of content marketing
• Adapting to changes in the company's go-to-market strategy, sales motions, and field events
• Working effectively in a remote or hybrid work environment, with team members located in different time zones

ASSUMPTION: These challenges require strong project management, communication, and adaptability skills, as well as a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional B2C content marketing roles, this position requires a deep understanding of B2B buyer journeys, industrial buyer personas, and the nuances of the manufacturing, distribution, or logistics sectors
• While the core responsibilities of content creation and strategy development are similar to other content marketing roles, the focus on the B2B/Industrial ICP and collaboration with cross-functional teams sets this role apart
• Career path comparison: This role offers opportunities for growth and advancement within the marketing department and the company as a whole, with potential for expansion into other areas of the business

ASSUMPTION: This role is unique in its focus on the B2B/Industrial ICP and the requirement for a strong understanding of industrial buyer journeys and personas.

📝 Sample Projects

• Developing a comprehensive content calendar for the B2B/Industrial ICP, aligning with go-to-market campaigns, sales motions, and field events
• Creating a series of customer success stories, highlighting the experiences of industrial buyers who have successfully implemented VTEX's solutions
• Writing and editing a whitepaper on the state of the industrial/manufacturing sector, showcasing VTEX's expertise and thought leadership in the space

ASSUMPTION: These sample projects demonstrate the range of content creation and strategy development responsibilities for this role, as well as the opportunity to showcase VTEX's expertise and thought leadership in the B2B/Industrial space.

❓ Key Questions to Ask During Interview

• Can you describe the current go-to-market strategy and sales motions for the B2B/Industrial ICP, and how this role supports them?
• How does the Growth team collaborate with other cross-functional teams, such as sales and product marketing, to ensure consistent messaging and impact across channels?
• What are the most significant challenges facing industrial buyers in the current market, and how does VTEX's content strategy address them?
• What opportunities exist for growth and advancement within the marketing department and the company as a whole for someone in this role?
• How does VTEX support work-life balance and employee well-being, particularly for employees working remotely?

ASSUMPTION: Asking these questions demonstrates your interest in the role and its responsibilities, as well as your commitment to understanding the company's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your content creation, marketing, and project management abilities
• Provide specific examples of your content creation and marketing efforts, with measurable results, to demonstrate your qualifications
• Demonstrate your understanding of the industrial/manufacturing sector and B2B buyer journeys, and explain how your background and skills make you a strong fit for this role
• Follow up with the hiring manager or HR team after your interview to express your interest in the role and ask any remaining questions
• Prepare for your interview by researching VTEX's company culture, values, and mission, and be ready to discuss how you align with these aspects

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.