📌 Core Information
🔹 Job Title: Industry Marketer (Manager)
🔹 Company: Grant Thornton
🔹 Location: Chicago, IL
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing initiatives aligned with firm objectives
- Collaborating with industry heads to create actionable marketing plans
- Overseeing events and sponsorships to enhance brand presence and generate leads
- Analyzing marketing data to inform future strategies and demonstrate ROI
- Managing marketing budgets and timelines to ensure efficient resource allocation
ASSUMPTION: This role requires a strong understanding of the Private Equity Industry and experience in B2B professional services or a related complex selling environment.
📋 Key Responsibilities
✅ Partnering with heads of industry and marketing/sales teams to identify industry-specific priorities based on cross-functional data analysis
✅ Translating those priorities into industry marketing plans and calendars that align with firm-wide objectives while addressing industry needs
✅ Collaborating with campaign strategists to customize and activate industry-agnostic and specific content and thought leadership into area marketing plans
✅ Planning and overseeing the execution of 1st and 3rd party events and sponsorships that enhance brand presence and generate qualified leads
✅ Capturing, analyzing, and maintaining quality marketing data to inform future initiatives and demonstrate ROI
✅ Maintaining a pulse on industry trends, competitor activities, and market dynamics to identify strategic opportunities and inform marketing strategies
✅ Collaborating with cross-functional teams to ensure integrated, consistent client experiences
✅ Managing industry-specific marketing budgets and timelines to ensure efficient resource allocation and timely delivery
✅ Measuring and reporting on marketing performance metrics to demonstrate impact and inform future strategy
✅ Coordinating with onshore/offshore team members to ensure seamless execution and consistent messaging across all marketing initiatives
✅ Identifying opportunities to repurpose or scale best practice marketing approaches across related industries
✅ Other duties as assigned
ASSUMPTION: This role requires strong project management, critical thinking, and organizational skills with a high level of attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred
Experience: 5-8 years of marketing experience with at least 3 years in B2B professional services or a related complex selling environment
Required Skills:
- Deep understanding of the Private Equity Industry
- Thorough understanding of various marketing channels and their relevance to achieving strategic business goals
- Strong written and verbal communication skills with the ability to create compelling content and presentations
- Excellent project management, critical thinking, and organizational skills with strong attention to detail
- Highly collaborative and able to work within and through teams to achieve stated goals
- Demonstrated ability to be a trusted advisor, consistently sought out for advice by leadership and stakeholders
- Innovative and creative approach to developing work products and solving complex problems
- Commitment to actively learning and adopting best practices from across the team
- Proven client service skills and ability to effectively interface with stakeholders at all levels
- Ability to work well under pressure and adhere to tight deadlines in a fast-paced environment
- Advanced skills with Microsoft applications: Outlook, Word, Excel, and PowerPoint
- Ability to quickly learn and adapt to new programs and technologies
- Experience with marketing automation platforms, CRM systems, and digital marketing tools
Preferred Skills:
- Experience with event planning and management
- Familiarity with marketing analytics and data visualization tools
- Knowledge of the accounting industry
ASSUMPTION: While not explicitly stated, experience with marketing automation platforms and CRM systems is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: The base salary range for this position in the firm’s Chicago, IL, Downers Grove, IL, Minneapolis, MN, Denver, CO, and Baltimore, MD offices only is between $104,000 and $156,000 per year. For the firm’s Washington, DC, Bellevue, WA, Los Angeles, CA, Newport Beach, CA, San Diego, CA, and New York, NY offices only, the range is between $112,300 and $168,500 per year. For the firm’s San Francisco, CA, and San Jose, CA offices only, the range is between $119,600 and $179,400.
Benefits:
- Competitive benefits package
- 401(k) plan with company match
- Health, dental, and vision insurance
- Flexible spending accounts
- Life and disability insurance
- Paid time off and holidays
- Employee assistance program
- Tuition reimbursement
- Professional development opportunities
Working Hours: Full-time position with standard business hours, Monday through Friday, 8:30 AM to 5:00 PM. Occasional evening and weekend work may be required to meet deadlines or attend events.
ASSUMPTION: The salary range provided is specific to certain office locations and may vary for other offices. The benefits listed are typical for the industry but may vary based on the specific office location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Grant Thornton is a global accounting and consulting firm that provides audit, tax, and advisory services to clients in various industries.
Company Size: Grant Thornton is a mid-sized company with approximately 5,000-10,000 employees globally.
Founded: Grant Thornton was founded in 1924 and has since grown to become one of the world’s leading independent audit, tax, and advisory firms.
Company Description:
- Grant Thornton is committed to making business more personal and building trust into every result.
- The company is known for its collaborative approach to working with clients and helping them take on today’s challenges.
- Grant Thornton offers a wide range of services, including audit and assurance, tax, and advisory services, to help clients achieve their goals.
Company Specialties:
- Audit and assurance services
- Tax services
- Advisory services
- Consulting
- Operations
- Supply chain
- Public sector
- Manufacturing
- Strategy
Company Website: www.grantthornton.com
ASSUMPTION: Grant Thornton is a well-established firm with a strong reputation in the accounting industry. The company’s size and experience make it an attractive option for candidates seeking a stable and reputable employer.
📊 Role Analysis
Career Level: This role is at the manager level, requiring significant experience and expertise in marketing, with a focus on the Private Equity Industry.
Reporting Structure: The Industry Marketer (Manager) will report directly to the Head of Industry Marketing and collaborate with various industry heads, marketing, and sales teams.
Work Arrangement: This is an on-site position, with the primary office location in Chicago, IL. Occasional travel may be required for events and client meetings.
Growth Opportunities:
- Advancement to a senior manager or director role within the marketing department
- Expansion of responsibilities to include additional industries or service lines
- Transition to a leadership role within the firm, such as a partner or principal
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or take on additional responsibilities within the firm.
🌍 Location & Work Environment
Office Type: Grant Thornton’s Chicago office is a modern, professional environment with collaborative workspaces and amenities to support employee productivity and well-being.
Office Location(s): 171 N. Clark Street, Suite 200, Chicago, IL 60601, US
Geographic Context:
- Chicago is a major city with a diverse economy and a strong business environment
- The city offers a wide range of cultural, recreational, and entertainment options
- Chicago has a humid continental climate with warm summers and cold, snowy winters
Work Schedule: Standard business hours, Monday through Friday, 8:30 AM to 5:00 PM, with occasional evening and weekend work required for events and deadlines.
ASSUMPTION: Chicago offers a dynamic and vibrant work environment, with a strong business community and ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the head of industry marketing
- Background check and offer extension
Key Assessment Areas:
- Industry knowledge and experience
- Marketing strategy and planning
- Event planning and management
- Data analysis and reporting
- Collaboration and teamwork skills
- Communication and presentation skills
Application Tips:
- Tailor your resume and cover letter to highlight your industry-specific experience and marketing skills
- Prepare examples of your marketing strategies, event planning, and data analysis work to discuss during the interview
- Research Grant Thornton’s industry specialties and be prepared to discuss how your experience aligns with the company’s focus
- Practice common interview questions and be prepared to discuss your career goals and how this role fits into your long-term plans
ATS Keywords: Private Equity, Industry Marketing, Strategic Planning, Event Management, Data Analysis, Marketing Automation, CRM, Digital Marketing, B2B, Professional Services
ASSUMPTION: Grant Thornton uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Digital marketing tools (e.g., Google Analytics, SEO tools)
- Event planning and management software (e.g., Cvent, Eventbrite)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the company’s current technology stack and the candidate’s existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Integrity
- Respect
- Excellence
- Agility
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and able to thrive in a fast-paced environment
- Strong communication and interpersonal skills
- Ability to work independently and manage multiple projects simultaneously
Self-Assessment Questions:
- Do you have a deep understanding of the Private Equity Industry and its trends?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have strong project management, critical thinking, and organizational skills with a high level of attention to detail?
- Are you able to effectively communicate and present complex ideas to stakeholders at all levels?
- Do you have a proven track record of delivering results and driving marketing impact?
ASSUMPTION: Grant Thornton values candidates who align with their core values and work style, with a strong focus on collaboration, integrity, and excellence.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with tight deadlines and occasional evening or weekend work
- Navigating a large, complex organization with multiple stakeholders
- Adapting to changes in the marketing landscape and industry trends
- Balancing the need for strategic, long-term planning with tactical, day-to-day execution
ASSUMPTION: These challenges are common in marketing roles, particularly in a dynamic and fast-paced environment like Grant Thornton.
📈 Similar Roles Comparison
- Compared to other marketing manager roles, this position requires a deeper understanding of the Private Equity Industry and its trends
- Industry-specific marketing roles may have more focused responsibilities, while this role requires a broader understanding of various marketing channels and their relevance to achieving strategic business goals
- This role offers significant growth potential, with opportunities to advance within the marketing department or take on additional responsibilities within the firm
ASSUMPTION: While this role shares similarities with other marketing manager positions, its focus on the Private Equity Industry and the potential for growth set it apart.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan for the Private Equity Industry, including events, sponsorships, and digital campaigns
- Analyzing industry-specific data to identify trends and opportunities, and translating those insights into actionable marketing strategies
- Managing a team of marketing professionals to execute events and campaigns, ensuring consistent branding and messaging across all touchpoints
- Collaborating with cross-functional teams to create integrated, consistent client experiences that drive business results
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the strategic, collaborative nature of the Industry Marketer (Manager) role at Grant Thornton.
❓ Key Questions to Ask During Interview
- What are the most pressing marketing challenges facing the Private Equity Industry today, and how does this role address them?
- How does this role collaborate with other marketing teams and industry heads to ensure consistent branding and messaging across all touchpoints?
- What opportunities are there for growth and advancement within the marketing department or the firm as a whole?
- How does Grant Thornton support the professional development and growth of its marketing team members?
- What is the typical timeline for reviewing and approving marketing plans and campaigns?
ASSUMPTION: These questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your industry-specific experience and marketing skills
- Prepare examples of your marketing strategies, event planning, and data analysis work to discuss during the interview
- Research Grant Thornton’s industry specialties and be prepared to discuss how your experience aligns with the company’s focus
- Practice common interview questions and be prepared to discuss your career goals and how this role fits into your long-term plans
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
