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Industry Marketing Manager

The Washington Post
Full-time
On-site
United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Industry Marketing Manager

πŸ”Ή Company: The Washington Post

πŸ”Ή Location: NY-New York TWP, DC-Washington-TWP Headquarters

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-01

πŸ”Ή Experience Level: 8-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving industry partnerships and event strategies
  • Enhancing internal and external communication efforts
  • Cultivating key industry relationships and managing strategic event participation
  • Executing thought leadership initiatives and speaking engagements

ASSUMPTION: This role requires a strategic, innovative, and relationship-driven marketing professional with a strong network within the marketing and media industry.

πŸ“‹ Key Responsibilities

βœ… Cultivate and manage key industry partnerships to enhance brand visibility and thought leadership

βœ… Coordinate and execute strategic partnerships with industry organizations, overseeing speaking engagements and sponsorships

βœ… Identify and evaluate event participation strategies to maximize engagement and business impact

βœ… Partner with Client Solutions leadership to develop and execute thought leadership initiatives

βœ… Strategically position senior leaders at high-profile industry events and speaking engagements

βœ… Ensure alignment between speaking opportunities and organizational priorities

βœ… Collaborate cross-functionally with Communications, Brand Marketing, Washington Post Live, and other teams to streamline messaging and initiatives

βœ… Develop and coordinate content for bi-weekly Client Solutions meetings and larger departmental gatherings

βœ… Support client-facing communication strategies, including emails, newsletters, and program updates

βœ… Align programming and messaging with major product launches and strategic initiatives

βœ… Collaborate with internal teams to refine and enhance LinkedIn engagement strategies

βœ… Maintain and update a LinkedIn content calendar to ensure consistent and impactful messaging

βœ… Provide insights to optimize social media engagement and thought leadership presence

βœ… Develop and execute a calendar of client engagement opportunities and entertainment experiences

βœ… Implement creative initiatives to differentiate The Washington Post’s Client Solutions team within the industry

ASSUMPTION: This role involves a mix of strategic planning, relationship building, and tactical execution to drive marketing impact and business growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8-10 years of marketing experience, preferably in B2B, media, or industry marketing

Required Skills:

  • Proven ability to cultivate and maintain relationships with industry stakeholders, partners, and vendors
  • Experience in securing and allocating resources to support marketing and communications goals
  • Strong project management skills, with the ability to manage multiple initiatives simultaneously
  • Excellent written and verbal communication skills
  • Ability to collaborate across internal teams and work effectively with external partners
  • Familiarity with key industry events, B2B marketing strategies, and best practices

Preferred Skills:

  • Experience with CRM platforms and marketing automation tools
  • Fluency in additional languages

ASSUMPTION: Candidates should have a proven track record in marketing, with a strong focus on relationship building, strategic planning, and tactical execution.

πŸ’° Compensation & Benefits

Salary Range: $130,300 - $242,100 Annual

Benefits:

  • Competitive medical, dental, and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development programs

Working Hours: 40 hours per week, with certain exceptions for newsgathering and business travel

ASSUMPTION: The salary range provided is based on industry standards for marketing managers with 8-10 years of experience in the media and marketing industries.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Newspaper Publishing

Company Size: 1,001-5,000 employees

Founded: 1877

Company Description:

  • An award-winning news leader with a mission to connect, inform, and enlighten local, national, and global readers
  • A tech company that combines world-class journalism with the latest technology and tools
  • An organization that shapes ideas, redefines speed, takes ownership, and leads in its approach to journalism and technology

Company Specialties:

  • Media
  • Newspaper
  • Online
  • Digital
  • Mobile
  • Publishing
  • And content

Company Website: careers.washingtonpost.com

ASSUMPTION: The Washington Post is a well-established and respected news organization with a strong focus on innovation and technology.

πŸ“Š Role Analysis

Career Level: Mid-level to senior marketing professional

Reporting Structure: Reports directly to the Director of Client Solutions

Work Arrangement: On-site, with certain exceptions for newsgathering and business travel

Growth Opportunities:

  • Potential to take on additional responsibilities and advance within the Client Solutions team
  • Opportunities to collaborate with and learn from cross-functional teams
  • Chance to grow and develop within a dynamic and innovative news organization

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative news organization.

🌍 Location & Work Environment

Office Type: Modern, open-layout offices with easy access to transportation

Office Location(s): 1301 K St NW, Washington, DC 20071, US; 20 W. 22nd Street, New York, NY 10010, US

Geographic Context:

  • New York, NY: A major global city with a vibrant marketing and media industry
  • Washington, DC: The capital of the United States, with a strong focus on politics, policy, and news

Work Schedule: Monday-Friday, with occasional evening and weekend events

ASSUMPTION: The work environment is modern, collaborative, and dynamic, with opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the Talent Acquisition team
  • In-depth interview with the hiring manager and/or team members
  • Final interview with the Director of Client Solutions

Key Assessment Areas:

  • Strategic thinking and planning
  • Relationship building and communication skills
  • Project management and organizational skills
  • Industry knowledge and event management experience

Application Tips:

  • Highlight relevant marketing experience and industry relationships
  • Demonstrate strong communication skills and strategic thinking in your resume and cover letter
  • Prepare for behavioral interview questions that focus on your experience with event management, partnership cultivation, and thought leadership initiatives

ATS Keywords: Industry partnerships, event strategies, thought leadership, communication efforts, strategic planning, relationship building, marketing impact, business growth

ASSUMPTION: The application process is competitive, and candidates should highlight their relevant marketing experience and industry relationships to stand out.

πŸ› οΈ Tools & Technologies

  • CRM platforms (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Social media management tools (e.g., Hootsuite, Sprout Social)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and may include CRM platforms, marketing automation tools, social media management tools, and project management tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Journalistic integrity and independence
  • Innovation and creativity
  • Collaboration and teamwork
  • Customer focus and excellence
  • Diversity, equity, and inclusion

Work Style:

  • Strategic and forward-thinking
  • Collaborative and team-oriented
  • Adaptable and responsive to change
  • Results-driven and accountable

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable managing multiple projects and priorities simultaneously?
  • Do you have a proven track record of building and maintaining strong relationships with industry stakeholders?
  • Are you comfortable working with cross-functional teams and collaborating with other departments?

ASSUMPTION: The Washington Post values journalistic integrity, innovation, collaboration, and diversity, equity, and inclusion. Candidates should be strategic, collaborative, adaptable, and results-driven to thrive in this work environment.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Balancing strategic planning with tactical execution
  • Working with cross-functional teams and collaborating with other departments
  • Adapting to a fast-paced, dynamic work environment

ASSUMPTION: This role may present challenges related to time management, prioritization, and adaptability in a fast-paced, dynamic work environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on industry partnerships, event strategies, and thought leadership initiatives
  • Industry-specific context: The Washington Post is a well-established news organization with a strong focus on innovation and technology
  • Career path comparison: This role offers opportunities for professional growth and development within a dynamic and innovative news organization

ASSUMPTION: This role is unique in its focus on industry partnerships, event strategies, and thought leadership initiatives within a well-established news organization.

πŸ“ Sample Projects

  • Developing and executing a strategic plan for a major industry event
  • Cultivating and managing key partnerships with industry organizations to enhance brand visibility and thought leadership
  • Executing a thought leadership campaign, including speaking engagements and content development

ASSUMPTION: Sample projects for this role may include strategic planning, relationship building, and tactical execution to drive marketing impact and business growth.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Client Solutions department?
  • How does this role fit into the broader organizational strategy for marketing and business development?
  • What are the key priorities for this role in the first 90 days?
  • How does the Washington Post support the professional growth and development of its employees?
  • What are the key challenges and opportunities facing the Client Solutions team in the coming year?

ASSUMPTION: Interview questions should focus on team dynamics, organizational strategy, role priorities, professional development, and key challenges and opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through careers.washingtonpost.com
  • Tailor your resume and cover letter to highlight relevant marketing experience and industry relationships
  • Prepare for behavioral interview questions that focus on your experience with event management, partnership cultivation, and thought leadership initiatives
  • Research the Washington Post and the Client Solutions team to demonstrate your understanding of the organization and its mission
  • Follow up with the hiring manager or Talent Acquisition team within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.