Industry Marketing Manager

📌 Core Information

🔹 Job Title: Industry Marketing Manager

🔹 Company: Meta

🔹 Location: New York, NY & San Francisco, CA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 21, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing strategic industry marketing plans for product initiatives
• Managing an executive speaking program and securing speaking opportunities
• Building relationships with industry partners and key stakeholders
• Collaborating with the Global Experiential and Industry Marketing team

ASSUMPTION: This role requires a high level of strategic thinking, relationship-building, and cross-functional collaboration. It's ideal for a seasoned marketing professional with a strong background in industry marketing and event management.

📋 Key Responsibilities

✅ Develop strategic industry marketing plans to support go-to-market for existing and new products

✅ Establish and manage an executive speaking program aligned to product opportunities and priorities

✅ Manage external agency vendor for speaker placement, pitching, and logistics

✅ Develop calendar of tentpoles, industry events, and partnerships for key moments where Meta can deliver product narratives

✅ Build relationships both internally and externally to position the Global Industry Marketing team ahead of the current state of the industry

✅ Create bespoke partnerships with industry organizations to foster connections with influential industry leaders and customers

ASSUMPTION: This role involves a significant amount of relationship-building, strategic planning, and cross-functional collaboration. It requires strong organizational and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of marketing experience, with a focus on industry marketing and event management

Required Skills:

• Proven experience in developing and producing successful speaking engagements for companies and/or executives
• Excellent organizational and communication skills
• Strong project management skills
• Ability to work cross-functionally and build long-lasting relationships with key stakeholders
• Experience in managing an editorial calendar and pitching ideas and stories
• Understanding of the technology landscape and new product launches as they relate to marketing and customer experiences

Preferred Skills:

• Experience working in consumer marketing or brand marketing

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on industry marketing and event management. They should also possess excellent organizational, communication, and project management skills.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Marketing Manager role with 8+ years of experience in the New York and San Francisco areas)

Benefits:

• Health, dental, and vision insurance
• 401(k) match
• Generous time off and paid holidays
• Parental leave
• Employee stock purchase plan
• Tuition reimbursement

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM, with some flexibility

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Manager role with 8+ years of experience in the New York and San Francisco areas. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the software development industry, focusing on connectivity, artificial intelligence, virtual reality, and social media platforms.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Meta was founded in 2004 and has since grown into a global technology company.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: metacareers.com

ASSUMPTION: Meta's size and industry provide a dynamic work environment with opportunities for professional growth and exposure to cutting-edge technologies.

📊 Role Analysis

Career Level: This role is at the senior manager level, requiring a high degree of strategic thinking and leadership.

Reporting Structure: The Industry Marketing Manager will report directly to the Global Industry Marketing team lead and work closely with cross-functional teams across Meta.

Work Arrangement: This role is on-site, with the option to work from either the New York or San Francisco office. Some flexibility for remote work may be available.

Growth Opportunities:

• Potential to grow into a leadership role within the Global Industry Marketing team
• Opportunities to work on high-impact projects and initiatives across Meta's various product offerings
• Chance to develop expertise in industry marketing and event management, with potential to specialize in specific areas

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance their career within Meta's Global Industry Marketing team.

🌍 Location & Work Environment

Office Type: Meta's offices are modern, collaborative workspaces designed to foster innovation and creativity.

Office Location(s): New York, NY & San Francisco, CA

Geographic Context:

• New York, NY: A bustling city with a vibrant cultural scene, offering numerous networking opportunities and industry events
• San Francisco, CA: A hub for technology and innovation, with a diverse and dynamic business environment

Work Schedule: Full-time, typically Monday - Friday, with some flexibility for remote work

ASSUMPTION: The location and work environment at Meta provide a dynamic and engaging setting for professionals to thrive and grow their careers.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth behavioral interviews with cross-functional team members
• Final interview with the Global Industry Marketing team lead
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and planning
• Relationship-building and stakeholder management
• Cross-functional collaboration and communication
• Project management and organizational skills

Application Tips:

• Highlight your experience in industry marketing and event management, with a focus on successful speaking engagements and partnerships
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare examples of your strategic planning, relationship-building, and project management skills

ATS Keywords: Industry Marketing, Event Management, Speaking Engagements, Strategic Planning, Relationship-Building, Cross-Functional Collaboration, Project Management

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, relationship-building, and project management skills through their application materials and interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Be Bold
• Focus on Impact
• Be Humble
• Be Open
• Build Social Value

Work Style:

• Collaborative and cross-functional
• Fast-paced and entrepreneurial
• Data-driven and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working cross-functionally and building relationships with key stakeholders?
• Do you have a strategic mindset and a focus on impact?

ASSUMPTION: Candidates should assess their fit with Meta's company values and work style, as well as their comfort with a fast-paced, collaborative environment and a focus on impact.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Building and maintaining relationships with key stakeholders across Meta and external partners
• Adapting to changes in product priorities and market conditions
• Balancing the need for strategic planning with the need for quick decision-making and execution

ASSUMPTION: This role presents unique challenges that require strong organizational, communication, and project management skills, as well as the ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Compared to other industry marketing roles, this position places a greater emphasis on strategic planning and relationship-building
• Industry marketing roles at other companies may have different focuses, such as product marketing or market research
• This role offers the opportunity to work on high-impact projects and initiatives across Meta's various product offerings

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar roles at other companies when evaluating their fit and career growth opportunities.

📝 Sample Projects

• Developing and executing a strategic industry marketing plan for a new product launch
• Managing an executive speaking program for a major industry conference, including speaker placement, pitching, and logistics
• Building and maintaining relationships with key industry partners to position Meta as a thought leader in innovation

ASSUMPTION: These sample projects provide a sense of the types of initiatives the Industry Marketing Manager may work on, highlighting the strategic, relationship-building, and project management aspects of the role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader Global Industry Marketing team strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Meta support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how has the current incumbent addressed them?
• How does Meta foster a culture of collaboration and cross-functional teamwork?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, allowing them to make a more informed decision about their fit and potential for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your strategic planning, relationship-building, and project management skills for your interviews
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.