📌 Core Information
🔹 Job Title: Industry Marketing Manager - Energy (US Remote)
🔹 Company: Ansys
🔹 Location: Remote (US)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing targeted marketing strategies for the energy industry
- Creating compelling, industry-specific messaging that highlights the value of simulation
- Driving demand generation activities and pipeline growth
- Collaborating with cross-functional teams to align strategies and drive execution
- Monitoring industry trends and competitive landscape to inform marketing strategies
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced, cross-functional environment.
📋 Key Responsibilities
✅ Lead energy vertical go-to-market (GTM) strategy and execution
✅ Develop and deliver market positioning and messaging for the energy industry
✅ Drive demand generation activities and pipeline growth
✅ Create and execute thought leadership initiatives, such as content, webinars, and speaking opportunities
✅ Develop sales tools, case studies, and competitive insights to enable the sales team
✅ Identify and amplify customer success stories through various marketing channels
✅ Collaborate with product marketing, corporate marketing, and regional marketing teams to align strategies
✅ Monitor energy industry trends, competitive landscape, and customer needs to inform marketing strategies and product positioning
ASSUMPTION: This role requires a strong understanding of complex technical sales cycles and the ability to craft messaging that resonates with engineers and technical buyers.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Engineering, or a related field
Experience: 3+ years of experience in B2B technology marketing, with a focus on energy-related or industry-specific marketing, product marketing, or demand generation
Required Skills:
- Proven success in marketing enterprise software, preferably in simulation, engineering, CAD/CAE, or related domains
- Strong understanding of complex technical sales cycles
- Ability to craft messaging that resonates with engineers and technical buyers
- Experience collaborating with sales teams to develop and execute GTM plans that drive revenue growth
Preferred Skills:
- MBA
- Exceptional communication skills with the ability to translate technical concepts into compelling marketing narratives
- Strong analytical mindset with experience using data to measure and optimize marketing effectiveness
- Ability to thrive in a fast-paced, cross-functional environment and manage multiple projects simultaneously
ASSUMPTION: Candidates with experience in energy-related marketing or a strong understanding of the energy industry will be preferred.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for mid-level marketing roles in the US)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Employee stock purchase plan
- Tuition reimbursement
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in the US. Actual compensation may vary based on experience, skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Ansys operates in the software development industry, focusing on simulation software for various industries, including energy
Company Size: Ansys is a large company with 5,001-10,000 employees, providing ample opportunities for collaboration and growth
Founded: 1970, with a rich history in simulation software and a strong reputation in the industry
Company Description:
- Ansys software enables innovators across industries to push boundaries with the predictive power of simulation
- The company focuses on design optimization, finite element analysis, computational fluid dynamics, electromagnetics, and other engineering simulation technologies
- Ansys serves various industries, including energy, automotive, aerospace, and electronics
Company Specialties:
- Design Optimization
- Finite Element Analysis (FEA/FEM)
- Computational Fluid Dynamics (CFD)
- Electromagnetics
- Explicit Dynamics
- Consulting
- Grid Generation
- Meshing
- Multi-body Dynamics
- Multiphysics
- Fluid-Structure Interaction (FSI)
- Virtual Prototyping
- Structural Analysis
Company Website: www.ansys.com
ASSUMPTION: Ansys is a well-established company with a strong focus on innovation and a commitment to powering human advancement through simulation technology.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Senior Director of Industry Marketing and collaborates with various teams, including product marketing, corporate marketing, and regional marketing
Work Arrangement: Remote (US), with the flexibility to work from any location within the United States
Growth Opportunities:
- Advancement to a senior-level marketing role within the industry marketing team
- Transition to a product marketing or corporate marketing role, depending on the candidate's interests and skills
- Potential opportunities in regional marketing or other departments, given Ansys' large size and diverse offerings
ASSUMPTION: This role offers ample opportunities for growth and development within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Remote (US), with no physical office location required
Office Location(s): N/A (remote work arrangement)
Geographic Context:
- The energy industry is a global market with opportunities for remote collaboration and travel
- Ansys serves customers worldwide, providing ample opportunities for international exposure and collaboration
- The energy industry is dynamic and ever-evolving, presenting new challenges and opportunities for marketing professionals
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely
ASSUMPTION: This role requires strong self-motivation, time management skills, and the ability to work independently in a remote work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Behavioral and technical assessments
- Final interviews with key stakeholders
- Background check and onboarding
Key Assessment Areas:
- Marketing strategy and planning
- Industry knowledge and energy market trends
- Communication and presentation skills
- Collaboration and teamwork
- Analytical skills and data-driven decision-making
Application Tips:
- Highlight relevant industry experience and energy market knowledge in your resume and cover letter
- Prepare for behavioral and technical assessments by reviewing common marketing interview questions and brushing up on industry-specific knowledge
- Tailor your application materials to emphasize your skills and experiences related to the required qualifications
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture
ATS Keywords: B2B technology marketing, energy industry, demand generation, market positioning, sales enablement, customer advocacy, cross-functional collaboration, market intelligence, analytical skills, communication skills, technical sales cycles, content creation, webinars, case studies, competitive insights, project management, collaboration
ASSUMPTION: Ansys uses Applicant Tracking System (ATS) software to manage job applications, and including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Social media platforms (e.g., LinkedIn, Twitter)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Adaptability: Be open, welcome what's next
- Courage: Be courageous, move forward passionately
- Generosity: Be generous, share, listen, serve
- Authenticity: Be you, make us stronger
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and shared goals
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Data-driven and analytical, with a focus on informed decision-making and performance optimization
- Customer-centric, with a focus on understanding and addressing customer needs
Self-Assessment Questions:
- How do your personal values align with Ansys' company values, and how do you demonstrate these values in your work?
- How do you approach collaboration and teamwork in a remote work environment, and what strategies do you use to build and maintain effective working relationships with colleagues?
- How do you stay up-to-date with industry trends and market developments, and how do you apply this knowledge to your marketing strategies and tactics?
ASSUMPTION: Ansys values candidates who demonstrate a strong cultural fit and a commitment to the company's core values.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams in a remote work setting
- Keeping up with industry trends and market developments in the energy sector
- Balancing strategic planning and execution with tactical, day-to-day tasks
- Adapting to changes in market conditions and company priorities
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Compared to other industry marketing manager roles, this position focuses more on energy-specific marketing strategies and thought leadership initiatives
- Energy industry-specific marketing experience is highly valued and may be required for success in this role
- This role offers opportunities for growth and development within the marketing department and across the organization, similar to other mid-level marketing positions
ASSUMPTION: Candidates with relevant energy industry experience and a strong marketing background will find this role appealing and well-suited to their skills and interests.
📝 Sample Projects
- Developing and executing a targeted marketing campaign for a new energy-related product launch
- Creating a thought leadership content series featuring energy industry experts and influencers
- Conducting market research and analysis to inform product positioning and messaging for the energy industry
- Collaborating with the sales team to create sales tools and enablement materials tailored to energy industry customers
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role and the importance of collaboration and cross-functional teamwork.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other marketing teams, such as product marketing and corporate marketing?
- What are the most significant challenges facing the energy industry, and how does this role address them?
- How does Ansys support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and helps you better understand the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant industry experience and energy market knowledge
- Prepare for behavioral and technical assessments by reviewing common marketing interview questions and brushing up on industry-specific knowledge
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
