Industry Principal, Retail Marketing & Advertising

📌 Core Information

🔹 Job Title: Industry Principal, Retail Marketing & Advertising

🔹 Company: Snowflake

🔹 Location: New York, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Industry Sales

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and closing new business for targeted accounts within the Retail, CPG, and Automotive sectors
• Acting as a trusted advisor to customers, understanding their unique company challenges and goals
• Building strategic relationships within the marketing ecosystem, including marketers, system integrators, agencies, and other demand-side organizations
• Collaborating with industry product and industry marketing teams to develop and drive a cohesive industry go-to-market strategy
• Partnering with product teams to prioritize and deliver industry-specific capabilities in future product roadmaps

ASSUMPTION: This role requires a strong understanding of the marketing and advertising industry, with a focus on retail, CPG, and automotive sectors. The ideal candidate will have experience working with a broad set of marketing and advertising technologies.

📋 Key Responsibilities

✅ Developing and executing account strategies for strategic Retail, CPG, and Automotive Brand and Agency accounts

✅ Speaking at industry events and bridging Snowflake’s vision for the industry from the CTO to the CMO

✅ Building strategic relationships with the marketing ecosystem, including marketers, system integrators, agencies, and other demand-side organizations

✅ Partnering with industry product and industry marketing teams to develop and drive a cohesive industry go-to-market strategy

✅ Developing and deploying an enablement strategy to build a strong foundation of industry knowledge within the organization

✅ Collaborating with product teams to prioritize and deliver industry-specific capabilities in future product roadmaps and drive Snowflake’s Marketing product vision into the market

✅ Partnering with product marketing teams to drive industry awareness and pipeline development

✅ Overseeing account prioritization, solution, and sales play creation to help educate and enable sales, sales engineers, pre-sales, and customer success teams

✅ Collaborating with partner and alliance teams to identify, recruit, and enable industry-specific system integrators and ISV partners

ASSUMPTION: The role requires strong communication, presentation, and relationship-building skills, as well as the ability to work collaboratively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree required, advanced degree preferred

Experience: 15+ years of industry experience working in, selling to, consulting to, or implementing technology for the Marketing industry, with a focus on retail, CPG, and automotive sectors

Required Skills:

• Proven track record of building, overseeing, and developing enterprise software go-to-market strategies for the Marketing & Advertising vertical
• Deep understanding of the overall challenges and opportunities impacting CPG, Retail, and Automotive Marketers, including privacy, personalization, and data-driven marketing
• Experience with consumer analytics, cloud, or business intelligence technology strongly preferred
• Experience working directly with C-level executives and an ability to quickly establish credibility with senior leadership

Preferred Skills:

• Experience with a broad set of marketing and advertising technologies, including CDPs, DMPs, Data Clean Rooms, Media Buying, and Measurement tools

ASSUMPTION: The ideal candidate will have a strong understanding of the marketing and advertising industry, with a focus on retail, CPG, and automotive sectors. They will also have experience working with a broad set of marketing and advertising technologies.

💰 Compensation & Benefits

Salary Range: The estimated base salary range for this role is $261,000 - $372,700 USD per year. Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

Benefits:

• Medical, dental, vision, life, and disability insurance
• 401(k) retirement plan
• Flexible spending and health savings account
• At least 12 paid holidays
• Paid time off
• Parental leave
• Employee assistance program

Working Hours: Full-time, with the ability to travel as needed

ASSUMPTION: The salary range provided is an estimate and may vary based on factors such as skills, experience, and geographic location. The role is also eligible for a competitive benefits package, including medical, dental, vision, life, and disability insurance, as well as a 401(k) retirement plan, flexible spending and health savings account, paid holidays, paid time off, parental leave, and an employee assistance program.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake operates in the Software Development industry, focusing on data warehousing, cloud, analytics, data lakes, marketing analytics, data applications, data engineering, data science, and data exchange.

Company Size: Snowflake is a large company with 5,001-10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: Snowflake was founded in 2012 and is headquartered in the Cloud, with offices worldwide.

Company Description:

• Snowflake delivers the AI Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance
• The AI Data Cloud enables organizations to unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads
• Snowflake’s platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• Data Exchange

Company Website: Snowflake

ASSUMPTION: Snowflake is a well-established company in the software development industry, with a strong focus on data management and analytics. The company offers a global network for mobilizing data, enabling organizations to unite their siloed data and execute diverse analytic workloads.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring extensive industry experience and a proven track record of success in developing and executing enterprise software go-to-market strategies.

Reporting Structure: The Industry Principal, Retail Marketing & Advertising will report directly to the Industry Sales Go-to-Market team and work closely with various cross-functional teams, including industry product, industry marketing, product marketing, and partner and alliance teams.

Work Arrangement: This role is remote, with the ability to travel as needed. The work arrangement is flexible, with a focus on results and performance.

Growth Opportunities:

• Expanding industry knowledge and expertise within the retail, CPG, and automotive sectors
• Developing and refining go-to-market strategies for targeted accounts
• Building and maintaining strategic relationships with key industry players
• Contributing to Snowflake’s overall industry strategy and product roadmap

ASSUMPTION: This role offers significant growth opportunities, as the ideal candidate will have the chance to expand their industry knowledge and expertise, develop and refine go-to-market strategies, and contribute to Snowflake’s overall industry strategy and product roadmap.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): New York, United States

Geographic Context:

• The role is based in New York, United States, with a remote work arrangement
• New York is a major hub for the retail, CPG, and automotive industries, providing ample opportunities for networking and collaboration
• The remote work arrangement offers flexibility and the ability to work from anywhere with an internet connection

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement offers flexibility and the ability to work from anywhere with an internet connection. The role is based in New York, United States, providing ample opportunities for networking and collaboration within the retail, CPG, and automotive industries.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Industry knowledge and expertise within the retail, CPG, and automotive sectors
• Ability to develop and execute go-to-market strategies
• Relationship-building and communication skills
• Collaboration and teamwork skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant industry experience and achievements in your resume and cover letter
• Tailor your application to demonstrate your understanding of the retail, CPG, and automotive industries and Snowflake’s offerings
• Prepare for behavioral and situational interview questions that focus on your industry knowledge, go-to-market strategy development, and relationship-building skills

ATS Keywords: Retail, CPG, Automotive, Marketing, Advertising, Go-to-Market, Industry Principal, Snowflake, Cloud, Data, Analytics, Strategy, Relationships

ASSUMPTION: The interview process will focus on assessing the candidate’s industry knowledge, go-to-market strategy development, and relationship-building skills. The ideal candidate will have a strong understanding of the retail, CPG, and automotive industries and Snowflake’s offerings.

🛠️ Tools & Technologies

• Snowflake’s AI Data Cloud platform
• Marketing and advertising technologies, including CDPs, DMPs, Data Clean Rooms, Media Buying, and Measurement tools
• Cloud and business intelligence technologies
• Collaboration and communication tools, such as email, instant messaging, and video conferencing

ASSUMPTION: The ideal candidate will have experience with a broad set of marketing and advertising technologies, as well as cloud and business intelligence technologies. They will also be comfortable using collaboration and communication tools to work effectively in a remote environment.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Integrity
• Performance
• Inclusion
• Innovation

Work Style:

• Collaborative and team-oriented
• Results-driven and performance-focused
• Adaptable and flexible, with a focus on continuous learning and improvement
• Inclusive and respectful, with a commitment to diversity, equity, and inclusion

Self-Assessment Questions:

• How do you align with Snowflake’s commitment to customer success, and how have you demonstrated this in your previous roles?
• How do you approach building and maintaining strategic relationships with key industry players, and how have you demonstrated this in your previous roles?
• How do you stay up-to-date with industry trends and developments, and how have you applied this knowledge in your previous roles?

ASSUMPTION: Snowflake values customer success, integrity, performance, inclusion, and innovation. The ideal candidate will be collaborative and team-oriented, results-driven, adaptable, and inclusive, with a commitment to diversity, equity, and inclusion.

⚠️ Potential Challenges

• Working remotely may present challenges in building and maintaining relationships with key industry players
• The role requires a deep understanding of the retail, CPG, and automotive industries, as well as a broad set of marketing and advertising technologies
• The role may involve frequent travel to meet with clients and attend industry events
• The role requires strong communication, presentation, and relationship-building skills, as well as the ability to work collaboratively with cross-functional teams

ASSUMPTION: The role presents several challenges, including the need to build and maintain relationships remotely, the requirement for deep industry knowledge and technology expertise, frequent travel, and strong communication and collaboration skills.

📈 Similar Roles Comparison

• This role is unique in its focus on the retail, CPG, and automotive sectors and requires a deep understanding of the marketing and advertising industry
• Similar roles may include Industry Principal, Industry Sales, or Marketing & Advertising roles, but may not focus on the same industries or require the same level of technology expertise
• Career paths for this role may include progression to senior leadership or management roles within the industry sales or marketing & advertising functions

ASSUMPTION: This role is unique in its focus on the retail, CPG, and automotive sectors and requires a deep understanding of the marketing and advertising industry. Similar roles may include Industry Principal, Industry Sales, or Marketing & Advertising roles, but may not focus on the same industries or require the same level of technology expertise.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a major retail client, including account prioritization, solution and sales play creation, and strategic relationship-building
• Speaking at an industry event on the future of retail marketing and advertising, and how Snowflake’s AI Data Cloud platform can help retailers unlock the power of their data
• Collaborating with product marketing teams to develop and execute a targeted marketing campaign for the automotive industry, focusing on data-driven marketing and advertising strategies

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Industry Principal, Retail Marketing & Advertising role, including go-to-market strategy development, strategic relationship-building, and collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

• How does Snowflake support the growth and development of its Industry Principal, Retail Marketing & Advertising role?
• What are the key priorities for this role in the first 90 days?
• How does Snowflake measure the success of its Industry Principal, Retail Marketing & Advertising role?
• What opportunities are there for collaboration and knowledge-sharing with other industry sales or marketing & advertising teams?
• How does Snowflake approach working with C-level executives, and what support is provided to help build and maintain these relationships?

ASSUMPTION: These key questions focus on the growth and development opportunities, priorities, and success metrics for the Industry Principal, Retail Marketing & Advertising role, as well as collaboration and knowledge-sharing opportunities, and support for working with C-level executives.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant industry experience and achievements
• Prepare for behavioral and situational interview questions that focus on your industry knowledge, go-to-market strategy development, and relationship-building skills
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.