H

Industry & Segment Content Marketing Manager

HP
Full-time
On-site
Remote
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Industry & Segment Content Marketing Manager

πŸ”Ή Company: HP

πŸ”Ή Location: Singapore, South West, Singapore

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-03

πŸ”Ή Experience Level: 4-7 years (or advanced degree with 3-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading research on industry sectors and customer segments
  • Contributing to marketing strategies and driving best practices adoption
  • Overseeing messaging delivery and marketing support activities
  • Monitoring competitors and analyzing campaign performance

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work cross-functionally to drive marketing success.

πŸ“‹ Key Responsibilities

βœ… Lead research on assigned industry sectors and analyze market requirements to translate into current offerings

βœ… Contribute to the development and execution of comprehensive marketing strategies and plans that align with the company’s overall objectives

βœ… Drive identification and adoption of industry or customer segment marketing best practices

βœ… Monitor delivery of messaging and content against a pre-established framework

βœ… Oversee marketing support activities like CRM update, accrual management, collateral fulfillment, etc., as required

βœ… Lead monitoring and reporting of competitors’ marketing activities within assigned industry sectors or customer segments

βœ… Develop closed-loop post-analysis for assigned programs and recommend indicated actions to the manager

βœ… Lead analysis of marketing data and metrics to track the performance of campaigns and recommend areas for improvement

βœ… Solve difficult and complex problems with a fresh perspective, demonstrating good judgment in selecting creative solutions and managing projects independently

βœ… Lead moderate to high complexity projects, delivering professionally written reports, and support the realization of operational and strategic plans

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and project management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Four-year or graduate degree in Marketing, Business Administration, or any other related discipline

Experience: Typically has 4-7 years of work experience, preferably in Industry, sales and/or channel, or a related field, or an advanced degree with 3-5 years of work experience

Required Skills:

  • Analytics
  • Business Development
  • Business Marketing
  • Business To Business
  • Customer Relationship Management
  • Data Analysis
  • Demand Generation
  • Digital Marketing
  • Go-to-Market Strategy
  • Key Performance Indicators (KPIs)
  • Market Research
  • Marketing
  • Marketing Communications
  • Marketing Management
  • Marketing Strategies
  • Product Marketing
  • Project Management
  • Salesforce
  • Social Media
  • Thought Leadership

Preferred Skills:

  • None specified

ASSUMPTION: Strong analytical, project management, and communication skills are essential for success in this role.

πŸ’° Compensation & Benefits

Salary Range: SGD 120,000 - 160,000 per annum (Estimated, based on industry standards for this role and experience level)

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee discounts on HP products

Working Hours: Full-time, 40 hours per week (No shift premium for Singapore)

ASSUMPTION: The salary range is estimated based on industry standards for this role and experience level in Singapore. Actual compensation may vary based on factors such as skills, experience, and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: HP operates in the IT Services and IT Consulting industry, with a focus on delivering intelligent solutions for growth and more fulfilling work experiences.

Company Size: HP is a large organization with over 10,000 employees, providing ample opportunities for collaboration and growth.

Founded: HP was founded in 1939 and has since grown into a global technology company.

Company Description:

  • HP believes in the growth and fulfillment through technology as the future of work
  • The company offers a portfolio of personal systems, printers, and 3D printing solutions
  • HP is committed to driving progress in climate action, human rights, and digital equity

Company Specialties:

  • Personal Systems
  • Printing
  • 3D Printing
  • IT Services and Consulting

Company Website: http://www.hp.com

ASSUMPTION: HP's large size and global presence offer opportunities for diverse experiences and career growth.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The role reports to the Marketing Manager and may oversee junior team members or external agencies.

Work Arrangement: This role is on-site, with no specified office days or remote work arrangements.

Growth Opportunities:

  • Potential progression to a senior marketing role or management position
  • Expansion of responsibilities based on performance and company needs
  • Opportunities to work on cross-functional projects and gain exposure to different aspects of the business

ASSUMPTION: Success in this role can lead to increased responsibilities and career advancement within HP's marketing organization.

🌍 Location & Work Environment

Office Type: HP's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 11311 W Chinden Blvd, Boise, ID 83714, US (Note: The provided location may not be the actual office address)

Geographic Context:

  • Singapore is a global business hub with a multicultural environment
  • The office is located in a suburban area with easy access to public transportation and amenities
  • The city-state offers a high quality of life, with excellent education, healthcare, and recreational facilities

Work Schedule: Full-time, 40 hours per week, with standard office hours (Monday to Friday, 9:00 AM to 6:00 PM)

ASSUMPTION: The work environment at HP's Singapore office is collaborative and inclusive, with a focus on driving innovation and growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and/or team members
  • Final round interview with senior leadership

Key Assessment Areas:

  • Problem-solving skills and analytical thinking
  • Marketing strategy and planning
  • Cross-functional collaboration and communication
  • Cultural fit and alignment with HP's values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing experience and skills
  • Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
  • Research HP's marketing strategies and be ready to discuss how you can contribute to their success

ATS Keywords: Industry research, market analysis, marketing strategy, campaign performance, competitor analysis, project management, data analysis, marketing communications, customer segmentation

ASSUMPTION: HP's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Marketo
  • Google Analytics
  • Microsoft Office Suite

ASSUMPTION: The specific tools and technologies used may vary based on the team's and company's needs.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer-centricity
  • Results-driven
  • One HP
  • Integrity

Work Style:

  • Collaborative
  • Agile
  • Data-driven
  • Customer-focused

Self-Assessment Questions:

  • How do you stay up-to-date with industry trends and best practices in marketing?
  • Can you describe a time when you had to analyze complex data to make a strategic decision?
  • How do you prioritize and manage multiple projects and deadlines?

ASSUMPTION: HP values a diverse and inclusive work environment, with a focus on innovation, collaboration, and customer-centricity.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines
  • Balancing strategic thinking with tactical execution
  • Keeping up with industry trends and best practices in marketing
  • Working effectively with cross-functional teams and external agencies

ASSUMPTION: Success in this role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Marketing Manager or Marketing Manager position, with a focus on industry and customer segment research and strategy
  • Unlike other marketing roles, this position requires a strong analytical skill set and a strategic mindset
  • Career progression may lead to senior marketing roles or management positions within HP's marketing organization

ASSUMPTION: This role is unique within HP's marketing organization, requiring a specific skill set and focus on industry and customer segment research and strategy.

πŸ“ Sample Projects

  • Conducting a comprehensive market analysis and developing a go-to-market strategy for a new product launch
  • Leading a competitive analysis project to identify opportunities and threats in the market landscape
  • Developing and executing a customer segmentation strategy to improve marketing effectiveness and ROI

ASSUMPTION: These sample projects illustrate the strategic and analytical nature of the role, with a focus on driving marketing success through data-driven insights and best practices.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role collaborate with other marketing teams and functions within HP?
  • What are the most significant challenges facing the marketing organization, and how can this role contribute to addressing them?
  • How does HP support the professional development and growth of its marketing employees?
  • What is the company's approach to work-life balance, and how is it supported in this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing experience and skills, including specific examples of your accomplishments
  • Prepare for the interview by researching HP's marketing strategies and developing examples of your marketing campaigns and their outcomes
  • Follow up with the hiring manager one week after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.