H

Industry & Segment Content Marketing Manager

HP
Full-time
On-site
Singapore
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Industry & Segment Content Marketing Manager

πŸ”Ή Company: HP

πŸ”Ή Location: Singapore, South West, Singapore

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-04-03

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading research on industry sectors and customer segments
  • Contributing to marketing strategies and driving best practices adoption
  • Overseeing messaging delivery and marketing support activities
  • Monitoring competitors and analyzing campaign performance

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in marketing to effectively lead research, contribute to strategies, and drive marketing efforts.

πŸ“‹ Key Responsibilities

βœ… Leads research on assigned industry sectors, analyzes market requirements, and translates into current offerings

βœ… Contributes to the development and execution of comprehensive marketing strategies and plans that align with the company's overall objectives

βœ… Drives identification and adoption of industry or customer segment marketing best practices

βœ… Monitors delivery of messaging and content against pre-established framework

βœ… Oversees marketing support activities like CRM update, accrual management, collateral fulfillment, etc. as required

βœ… Leads monitoring and reporting of competitors' marketing activities within assigned industry sectors or customer segments

βœ… Develops closed-loop post-analysis for assigned programs and recommends indicated actions to manager

βœ… Leads analysis of marketing data and metrics to track the performance of campaigns and recommends areas for improvement

βœ… Solves difficult and complex problems with a fresh perspective, demonstrating good judgment in selecting creative solutions and managing projects independently

βœ… Leads moderate to high complexity projects, delivering professionally written reports, and supports the realization of operational and strategic plans

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and project management, requiring strong organizational skills and the ability to work independently.

🎯 Required Qualifications

Education: Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline

Experience: Typically has 4-7 years of work experience, preferably in Industry, sales and/or channel, or a related field or an advanced degree with 3-5 years of work experience

Required Skills:

  • Analytics
  • Business Development
  • Business Marketing
  • Business To Business
  • Customer Relationship Management
  • Data Analysis
  • Demand Generation
  • Digital Marketing
  • Go-to-Market Strategy
  • Market Research
  • Marketing
  • Marketing Communications
  • Marketing Management
  • Project Management
  • Salesforce
  • Social Media
  • Thought Leadership

Preferred Skills:

  • None specified

ASSUMPTION: While the role requires a specific degree and experience level, the wide range of required skills indicates that candidates from diverse backgrounds may be considered.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role in Singapore typically falls between SGD 120,000 and SGD 180,000 per annum, based on experience and market standards.

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee discounts on HP products
  • Professional development opportunities

Working Hours: Full-time, typically 40 hours per week, with flexibility for project demands

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: HP operates in the IT Services and IT Consulting industry, focusing on personal systems, printers, and 3D printing solutions.

Company Size: HP is a large corporation with over 10,000 employees, providing ample opportunities for career growth and collaboration.

Founded: HP was founded in 1939 and has since grown into a global technology company.

Company Description:

  • HP believes in the growth and fulfillment through technology as the future of work
  • The company's vision is to deliver intelligent solutions that enable growth and more fulfilling work experiences
  • HP is committed to making a positive impact through climate action, human rights, and digital equity initiatives

Company Specialties:

  • Personal systems
  • Printers
  • 3D printing solutions

Company Website: http://www.hp.com

ASSUMPTION: HP's large size and global presence offer candidates the opportunity to work on diverse projects and gain exposure to various markets.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level management stage, requiring strategic thinking, data analysis, and project management skills.

Reporting Structure: The role reports directly to the Marketing Manager and may oversee junior marketing team members or external vendors.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for meetings or specific projects.

Growth Opportunities:

  • Potential advancement to a senior marketing role within HP
  • Expansion into different industry sectors or customer segments
  • Gaining experience in managing teams or projects

ASSUMPTION: Given HP's size and diverse offerings, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: HP's Singapore office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): SOH01 - Singapore HP Campus Block 1 (SOH01)

Geographic Context:

  • Singapore is a multicultural city-state and island country in Southeast Asia
  • The country is known for its business-friendly environment, high quality of life, and excellent infrastructure
  • Singapore is a global hub for various industries, including technology, finance, and logistics

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project demands

ASSUMPTION: The Singapore office provides a dynamic and multicultural work environment, with ample opportunities for collaboration and learning.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and team members
  • Final interview with the director or senior leadership

Key Assessment Areas:

  • Marketing strategy and planning
  • Data analysis and interpretation
  • Project management and problem-solving
  • Communication and presentation skills

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and HP's mission
  • Prepare examples of marketing campaigns you've led or contributed to, focusing on research, strategy, and execution

ATS Keywords: Industry research, market analysis, marketing strategy, campaign performance, competitor analysis, project management, data-driven decision making, thought leadership

ASSUMPTION: HP's recruitment process is competitive and thorough, focusing on candidates' strategic thinking, data analysis, and project management skills.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Data analysis tools (e.g., Excel, Google Analytics)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily adapted by candidates with relevant experience.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Performance
  • Trust and Integrity
  • Collaboration
  • Accountability

Work Style:

  • Data-driven and analytical
  • Strategic and forward-thinking
  • Collaborative and team-oriented
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How do you stay updated with industry trends and market changes?
  • Can you provide an example of a time when you led a marketing campaign from research to execution?
  • How do you approach working with cross-functional teams to achieve marketing objectives?

ASSUMPTION: HP values candidates who are innovative, data-driven, and collaborative, with a strong commitment to performance and accountability.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to a dynamic and fast-paced work environment
  • Working with diverse stakeholders, including internal teams and external vendors
  • Keeping up with the latest marketing trends and technologies

ASSUMPTION: The role presents various challenges that require strong organizational skills, adaptability, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing roles, this position places a stronger emphasis on industry research and market analysis
  • In the IT Services and IT Consulting industry, this role is similar to those of Marketing Managers or Senior Marketing Specialists focusing on specific industry sectors or customer segments
  • Career progression may involve moving into senior marketing roles, such as Marketing Director or Vice President of Marketing

ASSUMPTION: This role is unique in its focus on industry and segment-specific marketing, but it shares similarities with other marketing management positions in the industry.

πŸ“ Sample Projects

  • Conducting a comprehensive market analysis for a new product launch
  • Developing and executing a targeted marketing campaign for a specific customer segment
  • Monitoring and analyzing competitor activities to inform marketing strategies

ASSUMPTION: These sample projects reflect the core responsibilities of the role, focusing on research, strategy, and execution in marketing.

❓ Key Questions to Ask During Interview

  • How does this role contribute to HP's overall marketing strategy and business objectives?
  • Can you describe the team structure and dynamics within the marketing department?
  • What are the most challenging aspects of this role, and how have previous incumbents approached them?
  • What opportunities are there for professional development and growth within this role and the company?
  • How does HP support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to provide insight into the role's strategic importance, team dynamics, challenges, growth opportunities, and work-life balance at HP.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your marketing experience, focusing on industry research, market analysis, and campaign management
  • Write a cover letter that demonstrates your understanding of the role and HP's mission, emphasizing your strategic thinking and data-driven approach to marketing
  • Prepare examples of marketing campaigns you've led or contributed to, focusing on research, strategy, and execution
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.