📌 Core Information
🔹 Job Title: Influencer Account Director - Consumer & Brand (6 Month FTC)
🔹 Company: Burson
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-04-25
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (4 days in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative influencer marketing strategies
- Cultivating and leading senior client relationships
- Driving influencer innovation and excellence
- Leading and mentoring a high-performing team
- Contributing to business development and growth
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the influencer marketing landscape.
📋 Key Responsibilities
✅ Be a visionary influencer marketing strategist, developing and championing innovative strategies that align with clients' overall business objectives and deliver significant ROI.
✅ Cultivate and lead senior client relationships, building and maintaining strong relationships based on mutual respect, strategic counsel, and proven results.
✅ Drive influencer innovation and excellence, leading the development and execution of best-in-class influencer marketing campaigns.
✅ Lead and mentor a high-performing team, providing strategic direction, mentorship, and professional development opportunities.
✅ Drive business development and growth, actively contributing to the growth of Burson's influencer marketing team by identifying and pursuing new business opportunities.
ASSUMPTION: This role involves a significant amount of strategic thinking, client management, and team leadership, with a focus on driving results and growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Extensive experience (5-10 years) in influencer marketing, with a proven track record of developing and executing successful campaigns for major brands
Required Skills:
- Deep understanding of the influencer landscape, including various platforms, emerging trends, and best practices
- Strong strategic thinking and problem-solving skills
- Excellent communication, presentation, and interpersonal skills
- Proven leadership and team management skills
- Strong business acumen and financial management skills
- Passion for influencer marketing and commitment to delivering exceptional results for clients
Preferred Skills:
- Experience working with global brands
- Fluency in additional languages
ASSUMPTION: Given the strategic nature of this role, a strong educational background and extensive experience in influencer marketing are essential.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (pro-rated for 6-month contract)
Benefits:
- 25 days holiday per year
- Flexible Public Holidays
- Group life assurance scheme (4x basic salary)
- Discounted dental and travel insurance
- Full access to Headspace app
- Westfield Health Cash Plan
- Matched pension contributions
- Comprehensive private medical care
- Enhanced maternity & paternity schemes (after one years’ service)
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a senior influencer marketing role in London. Benefits are comprehensive and reflect the company's commitment to employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Burson is a global leader in communications, specializing in reputation management and influencer marketing. They work with major brands across various industries, including F&B, travel, lifestyle, and luxury.
Company Size: Burson is a mid-sized company with over 450 employees in the UK and a global presence. This size allows for a supportive and collaborative work environment while offering ample opportunities for growth and development.
Founded: Burson was founded in 1953 and has since grown into a global communications leader, providing innovative solutions to clients worldwide.
Company Description:
- Burson is the global leader in communications, purpose-built to create value for clients through reputation.
- The company reinvents how reputation creates competitive advantage for clients, enabling them to lead today and far into the future.
- Burson's London office is part of the larger WPP Campus, Rose Court, offering a stunning rooftop terrace and bar/restaurant area for client meetings and socializing.
Company Specialties:
- Reputation management
- Influencer marketing
- Strategic communications
- Crisis communications
Company Website: www.bursonglobal.com
ASSUMPTION: Burson's global presence and expertise in reputation management make it an attractive employer for communications professionals seeking to work with major brands and drive impactful campaigns.
📊 Role Analysis
Career Level: Senior-level role with significant strategic and leadership responsibilities
Reporting Structure: This role reports directly to the Head of Influencer Marketing and oversees a team of influencer marketing professionals
Work Arrangement: Hybrid, with teams in the office around four days a week. Flexibility for remote work is available upon discussion with the hiring team.
Growth Opportunities:
- Progression to a leadership role within Burson's influencer marketing team
- Expansion of responsibilities to include additional markets or practice areas
- Opportunities to work on high-profile campaigns and collaborate with global teams
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills, expand responsibilities, and work on high-profile campaigns.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being and comfort
Office Location(s): London, UK (Rose Court, Southwark)
Geographic Context:
- London is a major global hub for influencer marketing, offering ample opportunities to connect with industry professionals and attend events
- The city's vibrant culture and diverse communities provide a rich source of inspiration for influencer marketing campaigns
- London's time zone (GMT) allows for collaboration with global teams and clients
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: Burson's London office provides a modern, collaborative workspace that fosters creativity and productivity. The city's vibrant culture and global hub status offer unique opportunities for influencer marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Influencer Marketing
- Offer and onboarding
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Leadership and team management skills
- Understanding of the influencer marketing landscape and trends
- Cultural fit and alignment with Burson's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've led or contributed to
- Research Burson's clients and industry trends to demonstrate your understanding of the market and relevant opportunities
ATS Keywords: Influencer Marketing, Strategic Leadership, Client Relationship Management, Campaign Development, Team Management, Business Development, Communication Skills, Presentation Skills, Problem-Solving Skills, Financial Management, Creativity, Innovation, Mentorship, Networking, ROI Tracking
ASSUMPTION: Burson's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit. Demonstrating a strong understanding of the influencer marketing landscape and Burson's clients is essential for success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media platforms (Instagram, TikTok, YouTube, etc.)
- Influencer marketing platforms (BrandSnob, Upfluence, etc.)
- Project management tools (Asana, Trello, etc.)
- Analytics and reporting tools (Google Analytics, Hootsuite Insights, etc.)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, social media platforms, and influencer marketing platforms. Familiarity with project management and analytics tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Excellence
- Accountability
Work Style:
- Collaborative and supportive team environment
- Focus on strategic thinking and innovation
- Results-driven and accountable
- Flexible and adaptable to change
Self-Assessment Questions:
- Do you thrive in a collaborative and supportive team environment?
- Are you passionate about staying up-to-date with influencer marketing trends and emerging platforms?
- Do you have a proven track record of driving results and delivering exceptional client service?
ASSUMPTION: Burson values candidates who are strategic thinkers, creative problem-solvers, and strong communicators. A passion for influencer marketing and a commitment to delivering exceptional results for clients are essential for success in this role.
⚠️ Potential Challenges
- Managing client expectations and delivering results in a fast-paced and evolving market
- Balancing strategic thinking with day-to-day campaign management tasks
- Adapting to changes in the influencer marketing landscape and client needs
- Managing a team remotely or in a hybrid work environment
ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome successfully.
📈 Similar Roles Comparison
- Compared to related roles, this position offers a unique focus on influencer marketing strategy and leadership, with a broader scope of responsibilities and growth opportunities
- Burson's global presence and expertise in reputation management provide a strong platform for driving impactful influencer marketing campaigns
- Career progression in this role may lead to leadership positions within Burson's influencer marketing team or expanded responsibilities across practice areas
ASSUMPTION: This role offers a unique blend of strategic leadership, client management, and team development opportunities, setting it apart from related positions in the influencer marketing industry.
📝 Sample Projects
- Developing and executing a global influencer marketing campaign for a major F&B brand, driving brand awareness and product sales
- Conducting a comprehensive audit of an e-commerce brand's influencer marketing strategy and implementing recommendations to improve ROI
- Managing a team of influencer marketing professionals to deliver a series of high-profile events and activations for a luxury fashion brand
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and tactical skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader influencer marketing team and Burson's overall communications strategy?
- What opportunities are there for growth and development within this role and the wider agency?
- How does Burson support work-life balance for its employees, particularly in a hybrid work environment?
- What are the most rewarding aspects of working in influencer marketing at Burson, according to current team members?
ASSUMPTION: Asking these questions will help you understand the role's priorities, growth potential, and cultural fit, enabling you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Burson careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've led or contributed to
- Research Burson's clients and industry trends to demonstrate your understanding of the market and relevant opportunities
- Follow up with the hiring team one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
