📌 Core Information
🔹 Job Title: Influencer and Community Executive
🔹 Company: Frasers Group
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Retail
🔹 Date Posted: April 7, 2025
🔹 Experience Level: 3+ years
🔹 Remote Status: On-site (4 days/week) with 1 day WFH
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing influencer strategies across diverse brands
- Managing influencer relationships and collaborations
- Creating and managing an influencer ambassador program
- Working closely with digital marketing and brand teams to drive KPIs
ASSUMPTION: This role requires strong communication, organizational, and analytical skills, as well as a deep understanding of marketing channels and social media platforms.
📋 Key Responsibilities
✅ Confidently manage, scout, and collaborate with influencers and communities aligned with Frasers Group brands
✅ Help create and manage a group-wide influencer ambassador program and content strategy
✅ Respond to and action incoming brand influencer briefs swiftly and efficiently
✅ Facilitate outreach, contract negotiation, briefing, payments, and approvals
✅ Develop and maintain a comprehensive master database of influencers
✅ Build and nurture strong relationships with external agencies, influencers, and key stakeholders
✅ Oversee the full lifecycle of influencer product engagements
✅ Assist with overseeing the influencer marketing budget
✅ Prepare and present evaluation reports for internal review and distribution
✅ Participate in the planning and execution of key events and launch activations
ASSUMPTION: This role involves a high level of multitasking, prioritization, and adaptability to changing demands.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3+ years in talent, influencer, and community management, preferably within the fashion/retail industry
Required Skills:
- Excellent communication, coordination, and planning skills
- Deep understanding of marketing channels, social media platforms, and talent/influencer management
- Outstanding organizational and time management skills
- Strong analytical abilities and attention to detail
Preferred Skills:
- Experience with influencer marketing tools and platforms
- Fluency in additional languages
ASSUMPTION: Proficiency in Microsoft Office Suite and Google Workspace is expected.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on industry standards for similar roles and experience levels)
Benefits:
- Reward, Recognition, and Opportunities (Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, Retail Reconnect)
- Employee Welfare (Frasers Fit, Retail Trust)
Working Hours: Full-time, Monday - Friday, with flexibility for event and project requirements
ASSUMPTION: Salary range is an estimate based on industry standards for similar roles and experience levels. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees
Founded: 1982
Company Description:
- Frasers Group is a global powerhouse in retail, operating as a collection of iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast.
- The company is known for pushing the boundaries of traditional retail environments and future-proofing its business.
- Frasers Group believes in taking risks and striving forward to change the way the industry operates.
Company Specialties:
- Sports retail
- Luxury and premium fashion retail
- Electronics retail
- Homeware retail
Company Website: frasers.group
ASSUMPTION: Frasers Group's diverse portfolio of brands offers applicants the opportunity to work on multiple brands and gain a broad range of experience.
📊 Role Analysis
Career Level: Mid-level, with potential for growth and progression within the influencer marketing and community management field
Reporting Structure: This role reports directly to the Head of Influencer Marketing
Work Arrangement: On-site (4 days/week) with 1 day WFH, with flexibility for event and project requirements
Growth Opportunities:
- Progression to a senior role within the influencer marketing team
- Expanding responsibilities across multiple brands within the Frasers Group portfolio
- Potential to work on high-profile campaigns and events
ASSUMPTION: This role offers opportunities for professional development and growth within the influencer marketing and community management field.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB
Geographic Context:
- London is a major global city with a vibrant fashion, retail, and influencer scene
- The office is located in the heart of London's West End, close to public transportation and amenities
- The area is known for its diverse cultural attractions and events
Work Schedule: Full-time, Monday - Friday, with flexibility for event and project requirements
ASSUMPTION: The office environment is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial application review
- Behavioral interview with the Recruiter
- Technical interview with the Hiring Manager/wider team, including a presentation/task
Key Assessment Areas:
- Communication and interpersonal skills
- Understanding of influencer marketing and community management
- Alignment with Frasers Group's culture and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of influencer marketing and the fashion/retail industry
- Showcase your ability to think without limits, own your role, and be relevant to the company's mission and values
ATS Keywords: Influencer marketing, community management, talent management, fashion retail, brand ambassador, content strategy, social media, marketing channels
ASSUMPTION: Applicants should emphasize their relevant skills and experiences, as well as their alignment with Frasers Group's culture and values.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
ASSUMPTION: Proficiency in Microsoft Office Suite and Google Workspace is required. Familiarity with influencer marketing and social media management tools is preferred.
👔 Cultural Fit Considerations
Company Values:
- Think without limits
- Own it and back yourself
- Be relevant
Work Style:
- Collaborative and team-oriented
- Fast-paced and adaptable
- Results-driven and innovative
Self-Assessment Questions:
- Do you have a proven track record of thinking without limits and driving results in a fast-paced environment?
- Are you comfortable owning your role and backing yourself, even when faced with challenges?
- Do you have a strong understanding of the fashion/retail industry and the ability to be relevant to its ever-changing landscape?
ASSUMPTION: Applicants should assess their fit with Frasers Group's values and work style before applying.
⚠️ Potential Challenges
- Managing multiple brands and influencer relationships simultaneously
- Keeping up with the fast-paced and ever-changing influencer marketing landscape
- Adapting to changing demands and priorities in a dynamic work environment
- Balancing on-site and remote work arrangements
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and thrive in a fast-paced environment.
📈 Similar Roles Comparison
- This role differs from similar influencer marketing and community management positions in its focus on managing multiple brands within a diverse retail portfolio
- Frasers Group's unique brand ecosystem offers applicants the opportunity to work on multiple brands and gain a broad range of experience
- Career progression may involve expanding responsibilities across multiple brands or moving into a senior role within the influencer marketing team
ASSUMPTION: Applicants should consider how this role's unique aspects align with their career goals and interests.
📝 Sample Projects
- Developing and executing an influencer marketing strategy for a new brand launch
- Managing a team of influencer marketing coordinators to execute multiple campaigns simultaneously
- Analyzing and reporting on the performance of influencer marketing campaigns across multiple brands
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall influencer marketing strategy for Frasers Group?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Frasers Group support the professional development and growth of its employees?
- What are the most challenging aspects of working in influencer marketing at Frasers Group?
- How does Frasers Group foster a collaborative and innovative work environment?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for a behavioral interview focused on your alignment with Frasers Group's culture and values
- Prepare for a technical interview that may include a presentation/task to demonstrate your skills
- Follow up with the Recruiter one week after your interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
