Influencer & Community Executive

📌 Core Information

🔹 Job Title: Influencer & Community Executive

🔹 Company: Frasers Group

🔹 Location: London, England

🔹 Job Type: Full-time

🔹 Category: Retail

🔹 Date Posted: April 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (4 days in-office, 1 day remote)

🚀 Job Overview

Key aspects of this role include:

• Managing and collaborating with influencers and communities across diverse brands
• Developing and implementing a group-wide influencer ambassador program and content strategy
• Overseeing influencer product engagements and budget management
• Building and maintaining strong relationships with external stakeholders

ASSUMPTION: This role requires a high level of organization, communication, and adaptability to manage multiple projects and stakeholders effectively.

📋 Key Responsibilities

✅ Confidently manage, scout, and collaborate with influencers and communities aligned with Frasers Group brands

✅ Help create and manage a group-wide influencer ambassador program and content strategy

✅ Respond to and action incoming brand influencer briefs, ensuring timely delivery and updates

✅ Facilitate outreach, contract negotiation, payments, and approvals with appropriate oversight

✅ Develop and maintain a comprehensive master database of influencers, identifying fresh and influential creators

✅ Build and nurture strong relationships with external agencies, influencers, and key stakeholders

✅ Oversee the full lifecycle of influencer product engagements, including orders, tracking, and returns

✅ Assist with overseeing the influencer marketing budget to ensure costs are within the allocated departmental budget

✅ Prepare and present evaluation reports for internal review and distribution

✅ Participate in the planning and execution of key events and launch activations

ASSUMPTION: This role involves working with various teams and stakeholders, requiring strong communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of experience in talent, influencer, and community management, preferably in the fashion/retail industry

Required Skills:

• Proven ability to communicate effectively with internal and external stakeholders
• Exceptional written English skills with strong attention to detail
• Excellent analytical abilities, coupled with strong communication, coordination, and planning skills
• Deep understanding of marketing channels, social media platforms, and talent/influencer management
• Outstanding organizational and time management skills, with the ability to prioritize tasks and adapt to changing demands

Preferred Skills:

• Experience with influencer marketing software or tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the responsibilities and the industry.

💰 Compensation & Benefits

Salary Range: £25,000 - £35,000 per annum (based on industry standards for this role and experience level)

Benefits:

• Reward, Recognition, and Opportunities (Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, Retail Reconnect)
• Employee Welfare (Frasers Fit, Retail Trust)

Working Hours: Full-time (40 hours per week), with a flexible work arrangement (4 days in-office, 1 day remote)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on the company's internal structures and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, focusing on sports, premium, and luxury brands

Company Size: 10,001+ employees (global presence)

Founded: 1982, with a history of growth and diversification

Company Description:

• Frasers Group started as a small store in Maidenhead and has grown into a global powerhouse
• Operates as a collection of iconic brands, including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast
• Focuses on pushing the boundaries of traditional retail environments and future-proofing the business

Company Specialties:

• Sports retail
• Luxury and premium fashion retail
• Gaming and technology retail
• Home and furniture retail

Company Website: http://frasers.group

ASSUMPTION: Frasers Group operates in a competitive and dynamic retail environment, requiring employees to be adaptable and forward-thinking.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: This role reports directly to the Head of Influencer Marketing

Work Arrangement: Hybrid (4 days in-office, 1 day remote), with a flexible work schedule

Growth Opportunities:

• Progression within the influencer marketing team or related departments
• Expansion of responsibilities based on performance and company growth
• Potential to work on high-profile campaigns and events

ASSUMPTION: This role offers opportunities for professional growth and development within the company's diverse portfolio of brands.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB

Geographic Context:

• London, England
• Central location with easy access to public transportation
• Vibrant and multicultural city with numerous amenities and attractions

Work Schedule: Monday to Friday, with a flexible work arrangement (4 days in-office, 1 day remote)

ASSUMPTION: The office environment is dynamic and fast-paced, reflecting the company's growth and diversification.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Recruitment Team
• Behavioral interview with the Recruitment Team
• Technical interview with the Hiring Manager/wider team, including a presentation or task

Key Assessment Areas:

• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Technical skills and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of previous influencer marketing campaigns or projects you've worked on
• Research the company and its brands to demonstrate your enthusiasm and understanding

ATS Keywords: Influencer Marketing, Community Management, Talent Management, Social Media, Marketing, Brand Ambassador, Content Strategy, Stakeholder Engagement, Event Planning

ASSUMPTION: The application process is designed to assess the candidate's skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Influencer marketing software (e.g., Grin, BrandSnob, Upfluence)
• Social media platforms (e.g., Instagram, TikTok, YouTube)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies used may vary based on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Think without limits
• Own it and back yourself
• Be relevant

Work Style:

• Collaborative and team-oriented
• Fast-paced and adaptable
• Results-driven and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable managing multiple projects and stakeholders simultaneously?
• Do you align with the company's core values and work style?

ASSUMPTION: Frasers Group values candidates who are forward-thinking, adaptable, and results-driven, with a strong work ethic and a collaborative mindset.

⚠️ Potential Challenges

• Managing a diverse portfolio of brands with varying influencer marketing needs
• Keeping up with the fast-paced and ever-changing influencer marketing landscape
• Balancing multiple projects and priorities with tight deadlines
• Navigating a large, global organization with numerous stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Influencer Marketing Manager (more senior, strategic role)
• Community Manager (focus on community engagement and growth)
• Talent Manager (focus on talent acquisition and development)

ASSUMPTION: This role combines aspects of influencer marketing, community management, and talent management, requiring a well-rounded skill set and experience.

📝 Sample Projects

• Developing and executing an influencer marketing campaign for a new product launch
• Managing a group-wide influencer ambassador program, including outreach, negotiation, and event planning
• Creating and maintaining an influencer database, identifying and onboarding new talent

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall influencer marketing strategy for the company?
• What opportunities are there for professional growth and development within the team and the company?
• How does the company support work-life balance for its employees?
• What is the team structure and dynamic like, and how does this role contribute to its success?

ASSUMPTION: Asking thoughtful and relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of previous influencer marketing campaigns or projects you've worked on
• Research the company and its brands to demonstrate your enthusiasm and understanding
• Follow up with the Recruitment Team one week after your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.