📌 Core Information
🔹 Job Title: Influencer Coordinator
🔹 Company: VICI
🔹 Location: Los Angeles, California
🔹 Job Type: Regular, Full-time (Hybrid)
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option (2 days a week in-office)
🚀 Job Overview
Key aspects of this role include:
- Supporting VICI’s influencer marketing needs and PR initiatives
- Collaborating with the social marketing team to ensure content creation aligns with brand objectives
- Managing influencer orders, tracking, and reporting
- Identifying and cultivating relationships with relevant influencers and content creators
- Assisting in event planning and execution
ASSUMPTION: This role requires a strong understanding of influencer marketing trends, platforms, and best practices. The ideal candidate will have experience in influencer marketing, preferably within the fashion, beauty, or lifestyle industry.
📋 Key Responsibilities
✅ Manage influencer orders, tracking, and reporting using NetSuite and other relevant platforms
✅ Collaborate with the social marketing team to ensure content creation aligns with brand objectives and meets influencer deliverables
✅ Identify and cultivate relationships with relevant influencers, content creators, and bloggers in the fashion and lifestyle space
✅ Assist in negotiating and managing contracts, budgets, and deliverables for influencer campaigns
✅ Support influencer team with influencer outreach, follow-ups, confirmations for influencer events, and other tasks as needed
✅ Assist in the planning and execution of influencer events
✅ Support other ad-hoc marketing projects as needed
ASSUMPTION: This role requires strong communication, organizational, and analytical skills. The ideal candidate will be able to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s Degree in Marketing or a related field preferred
Experience: 2-3 years of experience in influencer marketing, preferably within the fashion, beauty, or lifestyle industry
Required Skills:
- Strong communication skills
- Proven ability to manage multiple projects simultaneously and meet deadlines
- Excellent time management and organization skills; meticulous attention to detail
- Analytical mindset with the ability to track and analyze campaign performance metrics
- Creative thinker with a passion for fashion and an eye for trends
- Proficiency in Microsoft Office Suite, Google Analytics, PowerPoint, and Canva
- Strong knowledge of influencer marketing trends, platforms, and best practices
- Excellent communication, negotiation, and relationship-building skills
- Ability to work independently, be self-motivated, and work effectively in a team environment
- Excellent problem-solving skills
Preferred Skills:
- Experience in event planning and execution
- Fluency in Spanish
ASSUMPTION: While a Bachelor’s Degree in Marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $24 - $26 per hour
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday schedule
- Employee discount on VICI products
Working Hours: This is a full-time, non-exempt position with a 40-hour workweek. The role requires in-office presence up to 2 days a week as determined by management.
ASSUMPTION: The salary range provided is an estimate based on industry standards for influencer marketing coordinator roles in Los Angeles. Actual compensation may vary based on factors such as experience, education, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: 51-200 employees
Founded: 2012
Company Description:
- VICI is a women’s fashion retailer focused on affordability, quality, and customer service
- The company offers an on-trend assortment with capsule-like weekly drops, featured shops, influencer collaborations, and curated daily drops
- VICI has expanded its retail footprint with a Nashville store and pop-up shops in Newport Beach and Venice Beach
Company Specialties:
- Women’s apparel, accessories, footwear, and handbags
- Affordable fashion with a focus on quality and customer service
- Influencer marketing and collaborations
Company Website: http://www.vicicollection.com
ASSUMPTION: VICI is a growing fashion retailer with a strong online presence and a focus on influencer marketing. The company values affordability, quality, and customer service, and is committed to growing and empowering a more inclusive community within its company and industry.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Influencer Marketing Manager
Work Arrangement: Hybrid (on-site 2 days a week, remote otherwise)
Growth Opportunities:
- Potential to take on more responsibilities and advance within the influencer marketing team
- Opportunities to collaborate with other departments and gain a broader understanding of the business
- possibility to transition into a full-time remote role with proven success and performance
ASSUMPTION: This role offers opportunities for growth and advancement within the influencer marketing team and the broader organization. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges.
🌍 Location & Work Environment
Office Type: Hybrid (on-site 2 days a week, remote otherwise)
Office Location(s): 1340 Treat Blvd, 410, Walnut Creek, California 94597, US and 1030 Dr. M.L.K. Jr Blvd., Nashville, TN 37203, US
Geographic Context:
- Los Angeles is the second-largest city in the United States by population, with a diverse and vibrant fashion industry
- The city is known for its mild Mediterranean climate, with warm, dry summers and mild, wet winters
- Los Angeles is a major hub for the entertainment industry, with a thriving arts and culture scene
Work Schedule: Full-time, non-exempt position with a 40-hour workweek. The role requires in-office presence up to 2 days a week as determined by management.
ASSUMPTION: The hybrid work arrangement offers flexibility and a better work-life balance, while still providing opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the Influencer Marketing Manager
- Final interview with the Director of Marketing
- Background check and reference check
Key Assessment Areas:
- Communication skills and ability to manage multiple projects simultaneously
- Understanding of influencer marketing trends, platforms, and best practices
- Cultural fit and alignment with VICI’s values and mission
- Problem-solving skills and ability to work independently
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of influencer marketing campaigns you’ve worked on and the results you achieved
- Demonstrate your understanding of VICI’s brand and the fashion industry
- Prepare questions to ask the interviewer about the role, the team, and the company
ATS Keywords: Influencer Marketing, Communication Skills, Project Management, Time Management, Analytical Skills, Creative Thinking, Event Planning, Negotiation Skills, Relationship Building, Attention to Detail, Social Media Platforms, Microsoft Office Suite, Google Analytics, Content Creation, Problem Solving, Fashion Trends
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant experience and skills. The interview process is designed to assess communication skills, understanding of influencer marketing, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
- Google Analytics
- Canva
- NetSuite
- Tribe Dynamics
- Social media platforms (Instagram, TikTok, YouTube)
ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Inclusive and diverse
- Collaborative and supportive
- Creative and innovative
- Accountable and responsible
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Adaptable and flexible
- Proactive and self-motivated
- Data-driven and analytical
Self-Assessment Questions:
- How do you approach building and maintaining relationships with influencers and content creators?
- Can you provide an example of a successful influencer marketing campaign you’ve worked on and the results you achieved?
- How do you stay up-to-date with influencer marketing trends and best practices?
- How do you prioritize and manage multiple projects simultaneously in a fast-paced environment?
- How do you handle feedback and criticism, and how do you use it to improve your work?
ASSUMPTION: VICI values candidates who are customer-centric, inclusive, collaborative, creative, accountable, fast-paced, team-oriented, adaptable, proactive, data-driven, and analytical. The ideal candidate will be able to demonstrate their alignment with these values and work style preferences through their application materials and interview responses.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting deadlines in a fast-paced environment
- Identifying and cultivating relationships with relevant influencers and content creators in a competitive market
- Navigating the hybrid work arrangement and balancing in-office and remote work
- Adapting to changes in influencer marketing trends and best practices
ASSUMPTION: The ideal candidate will be proactive, self-motivated, and able to adapt to changes in the influencer marketing landscape and the hybrid work environment.
📈 Similar Roles Comparison
- Influencer Marketing Coordinator vs. Influencer Marketing Manager: The Coordinator role focuses more on day-to-day tasks and execution, while the Manager role involves strategic planning and leadership
- Influencer Marketing Coordinator vs. Social Media Manager: The Coordinator role is more focused on influencer partnerships and collaborations, while the Social Media Manager role involves managing a brand’s social media presence and content strategy
- Influencer Marketing Coordinator vs. PR Specialist: The Coordinator role involves managing influencer relationships and collaborations, while the PR Specialist role focuses on media relations and securing press coverage
ASSUMPTION: The Influencer Marketing Coordinator role is unique and requires a specific set of skills and experiences. Candidates should consider their career goals and interests when comparing this role to similar positions.
📝 Sample Projects
- Planning and executing a successful influencer event, including vendor management, logistics, and on-site support
- Managing a large-scale influencer campaign, including budgeting, contract negotiation, and deliverable tracking
- Developing and implementing a strategy to identify and cultivate relationships with relevant influencers and content creators in the fashion and lifestyle space
ASSUMPTION: The projects listed above are examples of the types of initiatives an Influencer Marketing Coordinator might work on. The ideal candidate will have experience with similar projects and be able to provide specific examples of their achievements.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the influencer marketing team currently, and how can this role help address them?
- How does the influencer marketing team collaborate with other departments, such as social media and PR?
- What opportunities are there for growth and advancement within the influencer marketing team and the broader organization?
- How does the company support work-life balance for employees, particularly in a hybrid work arrangement?
- What are the company’s plans for expanding its influencer marketing efforts, and how can this role contribute to that growth?
ASSUMPTION: The interview process is an opportunity for candidates to learn more about the role, the team, and the company. Candidates should come prepared with thoughtful questions that demonstrate their interest and engagement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare questions to ask the interviewer about the role, the team, and the company
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
- If you are offered the position, negotiate your salary and benefits package to ensure it meets your needs and expectations
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
