Influencer & Creator Specialist

📌 Core Information

🔹 Job Title: Influencer & Creator Specialist

🔹 Company: Kimberly-Clark

🔹 Location: Chicago Commercial Center, Chicago, IL, USA

🔹 Job Type: Full-Time, Hybrid (2 office days per week)

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and managing influencer campaigns for iconic brands like Huggies®, U by Kotex®, Pull-Ups®, and Cottonelle®
• Collaborating with internal teams and external partners to implement best practices and analyze campaign effectiveness
• Staying ahead of trends on TikTok, Instagram, YouTube, and other platforms to ensure campaigns remain relevant
• Supporting Influencer Managers across North American brands by developing and assisting with end-to-end influencer campaigns
• Conducting social listening, competitive and cultural landscape research to identify creative and strategic opportunities

ASSUMPTION: This role requires a strong understanding of influencer marketing, social media trends, and creative content development. Candidates should be comfortable working in a fast-paced environment and collaborating with cross-functional teams.

📋 Key Responsibilities

✅ Develop and manage influencer campaigns for Kimberly-Clark's iconic brands, ensuring they connect authentically with consumers

✅ Collaborate with internal teams and external partners to implement best practices and analyze campaign effectiveness

✅ Stay ahead of trends on TikTok, Instagram, YouTube, and other platforms to ensure campaigns remain relevant

✅ Support Influencer Managers across North American brands by developing and assisting with end-to-end influencer campaigns

✅ Lead influencer risk assessments and ensure process is executed across our North American brands

✅ Leverage data and insights to recommend talent and content themes/ideas to brands for influencer and creator campaigns

✅ Utilize social listening tools to conduct audits, develop reports, and monitor influencer campaigns

✅ Understand the role of paid media amplification and best practices for influencer campaigns and creator content

✅ Assist Influencer Managers with the continued evolution of the NA influencer playbook and marketing function

✅ Support with analysis and measurement of influencer and creator marketing effectiveness alongside Influencer Managers

✅ Conduct social listening, and competitive and cultural landscape research to identify creative and strategic opportunities for our North American brands

✅ Participate in influencer and creator education and training programs on behalf of Kimberly-Clark

ASSUMPTION: This role requires a high level of creativity, data-driven decision making, and strong communication skills. Candidates should be comfortable working with both paid and organic influencer marketing strategies.

🎯 Required Qualifications

Education: Bachelor’s degree in advertising, marketing, communications/PR, or related field

Experience: 2+ years’ experience in an influencer marketing role, with a minimum of 2 years of influencer campaign management experience

Required Skills:

• Proven experience with influencer campaign management
• Strong intuition for matching creators/influencers with K-C brands and their audiences
• Creative mindset paired with a data-driven approach to campaign performance
• Deep understanding of digital platforms and internet trends (TikTok, Instagram, YouTube, X)
• Experience with influencer/social tools and platforms such as Sprinklr and Sprout
• Experience in fast-paced environments, such as influencer or digital marketing agencies

Preferred Skills:

• Experience with paid and retail media specifically with influencer and creator content
• Experience working cross-functionally or within an IAT environment
• Experience within an agency is a plus

ASSUMPTION: Candidates with experience in fast-paced environments and a strong understanding of influencer marketing trends will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $86,480 - $102,240 USD (Anticipated base pay range for a fully qualified hire in the US. Actual pay will depend on several factors, such as location, role, skills, performance, and experience)

Benefits:

• Medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions
• Flexible Savings and spending accounts to maximize health care options
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events
• Additional programs and support for education, adoption, relocation, or temporary childcare

Working Hours: Full-time, with a hybrid work arrangement (2 office days per week)

ASSUMPTION: Kimberly-Clark offers a competitive salary and comprehensive benefits package, including a 401(k) and Profit Sharing plan. The anticipated base pay range is provided above for a fully qualified hire in the US.

📌 Applicant Insights 🔍 Company Context

Industry: Kimberly-Clark operates in the manufacturing industry, focusing on producing and marketing consumer and professional products made from renewable resources

Company Size: Kimberly-Clark is a large corporation with over 45,000 employees worldwide

Founded: Kimberly-Clark was founded in 1872 and has a long history of innovation and growth

Company Description:

• Kimberly-Clark is committed to creating Better Care for a Better World through its iconic brands and sustainable business practices
• The company's portfolio includes well-known brands like Huggies®, Kleenex®, Kotex®, and Scott®, which are trusted by consumers around the world
• Kimberly-Clark is dedicated to breaking down barriers to speed decision making and creating a workplace with relentless focus on its consumers and growing its people

Company Specialties:

• Consumer and professional products made from renewable resources
• Sustainable business practices and innovation
• Iconic brands and global market presence

Company Website: kimberly-clark.com

ASSUMPTION: Kimberly-Clark is a well-established company with a strong global presence and a commitment to sustainability and innovation. The company's large size and extensive brand portfolio offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in influencer marketing

Reporting Structure: The Influencer & Creator Specialist will report directly to the Influencer Manager and work closely with internal teams and external partners

Work Arrangement: This role has a hybrid work arrangement, with 2 office days per week

Growth Opportunities:

• Potential to take on more responsibilities and advance within the influencer marketing team
• Opportunities to work on high-profile campaigns and collaborate with cross-functional teams
• possibility to transition into a management role or explore other marketing disciplines within the company

ASSUMPTION: This role offers numerous opportunities for career growth and development within Kimberly-Clark's marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Kimberly-Clark's Chicago Commercial Center is a modern, collaborative workspace designed to foster innovation and creativity

Office Location(s): 351 Phelps Dr, Irving, TX 75038, US

Geographic Context:

• The Chicago area offers a diverse range of cultural attractions, entertainment options, and outdoor recreation opportunities
• The city has a robust public transportation system, making it easy to commute to work
• Chicago is known for its vibrant food scene, with numerous restaurants and culinary experiences to explore

Work Schedule: Full-time, with a hybrid work arrangement (2 office days per week)

ASSUMPTION: Kimberly-Clark's Chicago Commercial Center offers a modern, collaborative work environment, and the city of Chicago provides numerous opportunities for work-life balance and personal growth.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Influencer marketing expertise and campaign management skills
• Creativity and strategic thinking
• Data-driven decision making and analytical skills
• Collaboration and communication skills
• Alignment with Kimberly-Clark's values and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of influencer marketing trends and your ability to develop creative, data-driven campaigns
• Demonstrate your familiarity with Kimberly-Clark's brands and their target audiences
• Prepare questions to ask during the interview to show your interest in the role and the company

ATS Keywords: Influencer marketing, campaign management, social media strategy, data analysis, content creation, trend analysis, collaboration, social listening, creator marketing, brand management, communication, research, performance measurement, cross-functional teamwork, paid media strategy

ASSUMPTION: Kimberly-Clark's application process is designed to assess candidates' skills and cultural fit for the role and the organization. Applicants should be prepared to demonstrate their expertise in influencer marketing and their ability to work collaboratively with cross-functional teams.

🛠️ Tools & Technologies

• Sprinklr
• Sprout
• TikTok
• Instagram
• YouTube
• X (formerly Twitter)
• Social listening tools
• Paid media platforms

ASSUMPTION: This role requires proficiency in various social media platforms, influencer marketing tools, and paid media platforms. Candidates should be comfortable working with these tools and technologies to develop and execute effective influencer campaigns.

👔 Cultural Fit Considerations

Company Values:

• Act with Integrity
• Focus on the Consumer
• Win Together
• Create a Better Care for a Better World

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you align with Kimberly-Clark's values, particularly "Act with Integrity" and "Focus on the Consumer"?
• Are you comfortable working in a fast-paced, collaborative environment and adapting to change?
• Do you have a creative mindset and a strong data-driven approach to campaign performance?

ASSUMPTION: Kimberly-Clark values a diverse and inclusive work environment, and candidates should be prepared to demonstrate their alignment with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple influencer campaigns simultaneously, requiring strong organizational skills and attention to detail
• Keeping up with the fast-paced nature of the influencer marketing industry and adapting to changing trends and platforms
• Collaborating effectively with cross-functional teams and external partners, requiring strong communication and interpersonal skills
• Working in a hybrid environment, which may require additional flexibility and self-motivation

ASSUMPTION: This role presents unique challenges that require strong organizational skills, adaptability, and effective communication. Candidates should be prepared to manage multiple priorities and work collaboratively with various teams and partners.

📈 Similar Roles Comparison

• Compared to related roles in digital marketing or advertising agencies, this role offers more focus on influencer marketing and creator strategies
• In the influencer marketing industry, this role provides an opportunity to work with iconic, globally recognized brands and a large portfolio of products
• Career path comparison: This role can serve as a stepping stone to management positions within the influencer marketing team or other marketing disciplines within Kimberly-Clark

ASSUMPTION: This role offers unique opportunities for career growth and development within the influencer marketing industry and the broader marketing field.

📝 Sample Projects

• Developing and executing an influencer campaign to launch a new product line for Huggies®, targeting millennial parents
• Collaborating with the U by Kotex® team to create an influencer campaign focused on body positivity and period education
• Working with the Cottonelle® team to develop an influencer campaign that raises awareness about the brand's commitment to sustainability and eco-friendly products

ASSUMPTION: These sample projects illustrate the creative and strategic nature of the influencer marketing campaigns developed and executed by the Influencer & Creator Specialist.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the influencer marketing team?
• How does Kimberly-Clark measure the success of influencer campaigns, and what KPIs are most important?
• What opportunities are there for professional development and growth within the influencer marketing team and the broader marketing department?
• How does Kimberly-Clark support work-life balance for employees in hybrid work arrangements?
• Can you provide an example of a successful influencer campaign developed and executed by the team, and what made it so effective?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and helps you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare questions to ask during the interview to show your interest in the role and the company
• Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the position
• If you are selected for the final round, be prepared to provide references and complete a background check

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.