Influencer Executive, EMEA

📌 Core Information

🔹 Job Title: Influencer Executive, EMEA

🔹 Company: Abercrombie and Fitch Co.

🔹 Location: London, England

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Growing influencer marketing programs while maintaining brand integrity
• Identifying new areas of opportunity for influencer relationships
• Collaborating with internal and external partners to execute influencer activations
• Driving innovative campaigns and monitoring industry trends

ASSUMPTION: This role requires a strong understanding of influencer marketing and a proven track record in driving results.

📋 Key Responsibilities

✅ Responsible for growing influencer marketing programs with a focus on new and emerging platforms

✅ Identify new areas of opportunity for forming influencer relationships to grow brand affinity and awareness

✅ Assist the team in retaining its position as an industry leader in social selling by testing, learning, and utilizing proven strategies

✅ Collaborate with multiple external and internal partners to execute all influencer activations

✅ Act as a liaison between internal teams and external agencies

✅ Assist cross-functional teams in amplifying performance for areas of influencer marketing opportunity across the business

✅ Closely partner with creative teams to ensure total pull-through of influencer marketing initiatives and visibility of talent/content throughout the creative development funnel

✅ Audit ambassador and influencer deliverables for completion, brand standard compliance, and performance

✅ Establish/negotiate influencer obligations and costing; coordinate contract reviews with the legal team to ensure compliance to all advertising regulations and labour laws

✅ Assist with on-going gifting, ordering, packing, and shipping product to influencers and brand advocates

✅ Partner with other channel owners to maximize exposure of influencer content

✅ Collaborate with PR and Product Strategy team for product delivery/gifting consistent with merchandising priorities

✅ Assist in seasonal brainstorm and planning sessions to integrate influencer activations into the overarching marketing campaign

✅ Integrate program plans and deliverables into existing cross-functional processes

✅ Drive clear program performance goals and reporting, including weekly, monthly, seasonal, and status/hindsight deliverables for marketing milestones

✅ Accurately deliver against established annual budget

✅ Continuously monitor industry trends, consumer behaviour, and competitor activity to ensure Abercrombie is at the forefront of influencer marketing

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to balance multiple projects and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Public Relations, Advertising, or a related field

Experience: 2-5 years of experience in marketing, preferably for large lifestyle, beauty, or fashion brands

Required Skills:

• Proven track record of identifying new trends and opportunities at the forefront of influencer marketing
• Demonstrated depth of knowledge of all platforms appropriate for influencer marketing, with particular attention to Instagram and TikTok
• Demonstrated understanding of Millennial and Gen-Z consumers of all genders
• Experience managing an external agency, vendor, and partners
• High level of critical thinking ability and curiosity, particularly in balancing multiple projects and priorities
• Very strong project management skills (including timeline development and budget management)
• Strong relationship development/management and written/verbal communication skills
• Superb presentation skills and comfortable ideating/presenting ideas with all levels of an organization (up to/including C-level)

Preferred Skills:

• Experience with specific influencer marketing platforms or tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, a strong understanding of the fashion retail industry and Abercrombie's brand would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Estimated based on industry standards for a Marketing Executive role in London)

Benefits:

• Incentive bonus program
• Annual companywide review process
• Medical, dental, and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid time off and one paid volunteer day per year
• Work from anywhere (Mondays and Fridays are "work from anywhere" days for most roles and six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Merchandise discount on all of our brands
• Opportunities for career advancement
• Access to multiple associate resource groups

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in London. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Fashion)

Company Size: 10,001+ employees (Enterprise-level)

Founded: 1892 (Over 130 years ago)

Company Description:

• Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials
• The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister, and Gilly Hicks
• Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia, and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com

Company Specialties:

• Specialty Retail
• Apparel
• Fashion
• Retail
• and Lifestyle Brand

Company Website: http://corporate.abercrombie.com/

ASSUMPTION: Abercrombie & Fitch Co. is a well-established retailer with a strong presence in the fashion industry. This role is part of their influencer marketing team, which is regarded industry-wide as one of the best in the business.

📊 Role Analysis

Career Level: Mid-level Marketing Executive

Reporting Structure: Reports to the Influencer Manager

Work Arrangement: Hybrid (3 office days per week, with work from anywhere on Mondays and Fridays and six work from anywhere weeks per year)

Growth Opportunities:

• Potential career progression within the influencer marketing team or broader marketing department
• Opportunities to work on high-profile campaigns and collaborate with cross-functional teams
• Access to professional development resources and training programs

ASSUMPTION: This role offers opportunities for career growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a hybrid work arrangement

Office Location(s): London, England

Geographic Context:

• London is a major global city with a vibrant fashion industry
• The office is located in a central business district with easy access to public transportation
• London offers a diverse range of cultural experiences and entertainment options

Work Schedule: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the director or another senior leader
• Background check and onboarding

Key Assessment Areas:

• In-depth knowledge of influencer marketing trends and best practices
• Strong project management skills and attention to detail
• Ability to work collaboratively with cross-functional teams
• Excellent communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of your experience with influencer marketing campaigns and their results
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment

ATS Keywords: Influencer Marketing, Social Media, Project Management, Brand Advocacy, Campaign Development, Cross-Functional Collaboration

ASSUMPTION: The application process for this role is likely to be competitive, given the company's strong reputation in the influencer marketing space. Applicants should tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, etc.)
• Project management tools (Asana, Trello, etc.)
• Influencer marketing platforms (Upfluence, Grin, etc.)
• Collaboration tools (Microsoft Office, Google Workspace, etc.)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Inclusive
• Innovative
• Performance-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a proven track record of driving results in influencer marketing campaigns?

ASSUMPTION: Abercrombie & Fitch Co. values employees who are adaptable, collaborative, and results-driven, with a strong customer focus.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing the need for innovation with maintaining brand integrity
• Keeping up with the rapidly evolving influencer marketing landscape
• Collaborating effectively with external agencies and partners

ASSUMPTION: These challenges are inherent to a role focused on growing influencer marketing programs in a fast-paced, dynamic industry.

📈 Similar Roles Comparison

• This role is similar to a Marketing Executive or Influencer Marketing Manager role in a retail or fashion company
• However, the focus on the EMEA region and the specific brand requirements set this role apart from similar positions
• Career progression in this role could lead to opportunities in global influencer marketing management or broader marketing leadership

ASSUMPTION: While this role shares similarities with other influencer marketing positions, its focus on the EMEA region and specific brand requirements make it unique.

📝 Sample Projects

• Developing and executing a seasonal influencer marketing campaign to drive brand awareness and product sales
• Identifying and engaging with emerging influencers in the EMEA region to grow brand affinity
• Collaborating with cross-functional teams to integrate influencer activations into overarching marketing campaigns

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on campaign development, influencer engagement, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader influencer marketing strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Abercrombie & Fitch Co. support the growth and development of its employees in this role?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
• How does Abercrombie & Fitch Co. foster a culture of innovation and continuous improvement in its influencer marketing efforts?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
• Research Abercrombie & Fitch Co.'s influencer marketing strategies and be prepared to discuss your ideas for driving results in this role
• Follow up with the hiring manager one week after submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.