Influencer Lead

📌 Core Information

🔹 Job Title: Influencer Lead

🔹 Company: SURI

🔹 Location: London, United Kingdom (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: Hybrid (3 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Scaling influencer marketing programs in the USA, UK, and other regions
• Managing annual influencer marketing budget and optimizing for core KPIs
• Building and maintaining strong relationships with influencers, agents, and stakeholders
• Briefing, executing, and overseeing influencer campaigns from inception to completion
• Upskilling the team and managing USA & UK agency teams for seamless workflows

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and the ability to work effectively with cross-functional teams to achieve growth targets.

📋 Key Responsibilities

✅ Develop and execute comprehensive always-on influencer marketing programs aligned with overall growth goals

✅ Identify key audiences to target through different channels and verticals

✅ Collaborate with the Growth Team to align on key trading periods and promotions

✅ Negotiate fees and contract terms with talent at speed to meet revenue targets

✅ Brief, execute, and oversee influencer campaigns from inception to completion

✅ Maintain overall influencer calendar, ensuring it ladders up to the overall brand calendar

✅ Track and report on program and talent performance, leveraging insights for strategy iteration

✅ Upskill the team and manage USA & UK agency teams for high engagement and performance

ASSUMPTION: This role involves a high level of multitasking, attention to detail, and the ability to work effectively under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 5 years of experience in influencer marketing with a proven track record of scaling programs in the USA

Required Skills:

• Proven experience in DTC brands (UK or USA)
• Excellent communication, negotiation, and relationship-building skills
• Analytical mindset with the ability to interpret data and share actionable insights
• Deep understanding of social platforms, trends, and influencer landscapes
• Unmatched attention to detail and organization skills

Preferred Skills:

• Experience managing campaigns across multiple platforms
• Fluency in additional languages (Spanish, French, German)

ASSUMPTION: Candidates with experience in high-growth brands and a strong understanding of the US influencer scene will be at a significant advantage.

💰 Compensation & Benefits

Salary Range: £55,000 - £70,000 per annum (Based on experience and industry standards for mid-senior level marketing roles in London)

Benefits:

• 25 days annual leave, plus bank holidays and an additional day for your birthday
• Flexible working hours
• Hybrid working (up to 2 days working from home each week)
• Bupa Private Healthcare and Dental cover
• 1 Charity Day per year
• Central London offices based in London Bridge
• 4x “Work from Anywhere” weeks per year
• Access to Employee Assistance Programme
• Monthly social events
• 5 free toothbrushes every year
• £1000 personal development budget each year
• Fantastic career opportunities
• Ross Fridays (finish at 3 pm on a Friday of your choosing every month)
• Fresh fruit and snack orders every week
• Cycle to Work scheme, and Electric Bike Cycle to Work scheme
• Regular product swaps with other fantastic companies

Working Hours: Full-time (40 hours per week) with flexible working hours and hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in London. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: Small (2-10 employees) - A dynamic, passionate work environment with ample opportunities for growth and impact

Founded: 2021 - A relatively new company with a strong mission and vision

Company Description:

• SURI was born out of frustration with the lack of sustainable and well-designed products across personal care today
• Mission: to redefine the rituals we live by with aesthetic, ethical, and convenient products that actually make taking care of yourself enjoyable
• First mission: the electric toothbrush - developed the world’s first electric toothbrush made out of sustainable materials

Company Specialties:

• Sustainable oral care products
• Electric toothbrushes
• Wellness and personal care

Company Website: http://trysuri.com

ASSUMPTION: SURI is a mission-driven company focused on sustainability and personal care. Candidates who align with these values will thrive in this environment.

📊 Role Analysis

Career Level: Mid-Senior Level - This role offers significant responsibility and the opportunity to make a substantial impact on the company's growth

Reporting Structure: Reports directly to the Head of Marketing, with cross-functional collaboration with the Growth Team and agency teams

Work Arrangement: Hybrid (3 office days per week) with flexible working hours and 4x “Work from Anywhere” weeks per year

Growth Opportunities:

• As SURI continues to grow, there will be ample opportunities for career progression within the marketing team
• Potential to take on additional responsibilities and lead a team in the future
• Exposure to various aspects of marketing, including channel strategy, talent management, and campaign execution

ASSUMPTION: This role offers a unique opportunity to join a fast-growing company and make a significant impact on its success. Candidates who are eager to take on responsibility and grow with the company will excel in this position.

🌍 Location & Work Environment

Office Type: Central London offices based in London Bridge, with a modern and collaborative work environment

Office Location(s): London Bridge, London

Geographic Context:

• London is a vibrant and multicultural city with a thriving job market and numerous opportunities for personal and professional growth
• London Bridge is a well-connected area with excellent transport links, numerous restaurants, and shops
• SURI's offices are based in a creative and innovative district, surrounded by other startups and tech companies

Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement (3 office days per week)

ASSUMPTION: Candidates who enjoy working in a dynamic, fast-paced environment and thrive in a collaborative work setting will excel in this role.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to discuss the role and assess cultural fit
• In-depth interview with the Head of Marketing to discuss the role in more detail and assess skills and experience
• Case study or presentation task to demonstrate channel strategy and campaign management skills
• Final interview with the Founder and/or other senior team members to discuss the role and answer any questions

Key Assessment Areas:

• Strategic thinking and channel strategy development
• Campaign management and execution skills
• Communication and negotiation skills
• Attention to detail and organizational skills
• Cultural fit and alignment with SURI's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the US influencer scene and your familiarity with SURI's products and mission
• Prepare a case study or presentation showcasing your channel strategy and campaign management skills
• Be ready to discuss your thoughts on the future of influencer marketing and how you can contribute to SURI's growth

ATS Keywords: Influencer marketing, channel strategy, talent management, campaign management, team management, US market, DTC brands, social media trends, data analysis, relationship building

ASSUMPTION: The interview process at SURI is designed to assess candidates' skills, experience, and cultural fit. Candidates who are proactive, strategic, and passionate about SURI's mission will have a strong chance of success.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Influencer marketing platforms (Upfluence, BrandSnob, etc.)
• Project management tools (Asana, Trello, etc.)
• Data analysis tools (Google Analytics, Tableau, etc.)

ASSUMPTION: Candidates should be comfortable using social media platforms, influencer marketing platforms, and project management tools. Familiarity with data analysis tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Sustainability - Committed to creating products and practices that minimize environmental impact
• Innovation - Constantly seeking new ways to improve and disrupt the market
• Collaboration - Working together to achieve common goals and drive success

Work Style:

• Dynamic and fast-paced - Thrive in a high-growth environment with changing priorities
• Collaborative - Work effectively with cross-functional teams to achieve shared objectives
• Proactive and strategic - Take initiative and drive projects forward

Self-Assessment Questions:

• Do you share SURI's passion for sustainability and innovation in personal care?
• Are you comfortable working in a dynamic, collaborative environment with changing priorities?
• Do you have a proactive and strategic mindset, with the ability to take initiative and drive projects forward?

ASSUMPTION: Candidates who align with SURI's values and work style will be well-suited to this role and thrive in the company's culture.

⚠️ Potential Challenges

• Managing a tight influencer marketing budget while achieving ambitious growth targets
• Balancing multiple projects and priorities in a fast-paced environment
• Building and maintaining strong relationships with influencers, agents, and stakeholders in a competitive market
• Adapting to a hybrid work arrangement and managing a remote team

ASSUMPTION: Candidates who are organized, proactive, and comfortable working in a fast-paced environment will be well-equipped to overcome these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on influencer marketing and talent management
• SURI is a smaller, mission-driven company, offering a more dynamic and collaborative work environment compared to larger corporations
• This role offers significant responsibility and the opportunity to make a substantial impact on the company's growth and success

ASSUMPTION: Candidates who are seeking a dynamic, fast-paced environment with ample opportunities for growth and impact will find this role appealing.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing campaign to launch a new product in the US market
• Building and managing an ambassador network to drive long-term ROI and brand awareness
• Analyzing campaign performance data to optimize future influencer marketing strategies

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and skills required for this role. Candidates should be prepared to discuss their relevant experience and how they would approach these projects.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and growth plans for SURI?
• What are the biggest challenges facing the influencer marketing team, and how can this role help address them?
• What opportunities are there for professional development and growth within the marketing team?
• How does SURI support work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company's growth plans. Candidates should be prepared to ask thoughtful and insightful questions to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a case study or presentation showcasing your channel strategy and campaign management skills
• Be ready to discuss your thoughts on the future of influencer marketing and how you can contribute to SURI's growth
• Follow up with the hiring manager one week after your initial application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.