Influencer Manager

📌 Core Information

🔹 Job Title: Influencer Manager

🔹 Company: VaynerMedia

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing influencer relationships and campaigns
• Strategizing and executing influencer marketing campaigns
• Monitoring and analyzing campaign performance
• Collaborating with internal teams to integrate influencers into campaigns

ASSUMPTION: This role requires a strong understanding of the influencer landscape in India and experience in managing successful influencer campaigns.

📋 Key Responsibilities

✅ Research, source, and manage relationships with influencers, ensuring alignment with brand objectives

✅ Strategize and execute influencer marketing campaigns while monitoring performance metrics for optimization

✅ Collaborate with internal teams to understand brand briefs and integrate influencers into campaigns

✅ Monitor and report on campaign performance metrics, providing insights and recommendations for optimization

✅ Ensure all influencer content is in line with brand guidelines and adheres to legal and ethical standards

ASSUMPTION: The role may require working with a diverse range of influencers, from micro to celebrity level, and managing multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in influencer marketing or a related field

Required Skills:

• Expertise in social media and influencer marketing
• Excellent communication and relationship-building skills
• Strong analytical skills and experience with performance metrics and reporting tools
• Proficiency in using influencer marketing platforms and tools
• Experience with budgeting and contract negotiation
• Familiarity with rights, contracting, and legal aspects of influencer marketing

Preferred Skills:

• Fluency in local languages (Hindi, Punjabi, etc.)
• Experience working with large brands and large-scale activations

ASSUMPTION: Candidates with personal experience as an influencer or KOL may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Based on experience and industry standards)

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts

Working Hours: Full-time (40 hours/week), with flexible hours based on project demands

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in India. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 1,001-5,000 employees

Founded: 2009

Company Description:

• VaynerMedia is a contemporary global creative and media agency
• Expertise in driving relevance for clients and delivering impactful business results
• Recognized for work at Cannes Lions, Clio Awards, and The Webby Awards

Company Specialties:

• Creative strategy
• Media buying and planning
• Analytics and communications
• Social media and digital marketing

Company Website: http://www.vaynermedia.com

ASSUMPTION: VaynerMedia's global presence and expertise in driving relevance make it an attractive employer for candidates seeking to work with big brands and cutting-edge campaigns.

📊 Role Analysis

Career Level: Mid-level to senior, depending on experience

Reporting Structure: Reports to the Head of Influencer Marketing or a similar role

Work Arrangement: On-site, with potential for remote work based on project needs

Growth Opportunities:

• Progression to senior or management roles within the influencer marketing team
• Expansion into other areas of the business, such as creative strategy or media planning
• Potential to work on global campaigns and collaborate with international teams

ASSUMPTION: This role offers opportunities for career growth and development within the influencer marketing team and the broader agency.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Gurgaon, Haryāna, India

Geographic Context:

• Gurgaon is a major IT and commercial hub near Delhi, India
• Offers a mix of urban and suburban living, with numerous amenities and recreational facilities
• Well-connected by road, rail, and air, with easy access to Delhi International Airport

Work Schedule: Full-time, with flexible hours based on project demands

ASSUMPTION: The office environment at VaynerMedia is likely to be fast-paced, collaborative, and focused on driving results for clients.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the influencer marketing team
• Final interview with the head of the department or a senior stakeholder

Key Assessment Areas:

• Understanding of the influencer landscape in India
• Campaign strategy and execution skills
• Relationship-building and communication abilities
• Analytical skills and performance metrics knowledge

Application Tips:

• Highlight relevant experience and achievements in influencer marketing
• Demonstrate a strong understanding of the Indian influencer landscape
• Showcase your ability to strategize and execute successful campaigns
• Prepare examples of your analytical skills and performance metrics knowledge

ATS Keywords: Influencer Marketing, Social Media, Campaign Strategy, Performance Analysis, Brand Awareness, KOL Management, Contract Negotiation, Budgeting

ASSUMPTION: The interview process at VaynerMedia is likely to be comprehensive and focused on assessing the candidate's skills and cultural fit for the role.

🛠️ Tools & Technologies

• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
• Project management software (e.g., Asana, Trello, Monday.com)
• Microsoft Office Suite or Google Workspace

ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the client's requirements.

👔 Cultural Fit Considerations

Company Values:

• Empathy
• Entrepreneurship
• Collaboration

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on driving results and innovation

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you passionate about driving results and innovation?
• Do you have strong communication and relationship-building skills?

ASSUMPTION: Candidates who are entrepreneurial, collaborative, and results-driven are likely to be a strong fit for VaynerMedia's culture.

⚠️ Potential Challenges

• Managing multiple campaigns and influencers simultaneously
• Keeping up with the fast-paced and dynamic work environment
• Adapting to the unique needs and preferences of each client
• Staying up-to-date with the latest trends and best practices in influencer marketing

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and results-driven approach.

📈 Similar Roles Comparison

• Unlike traditional advertising roles, this position focuses specifically on influencer marketing
• Requires a deep understanding of the influencer landscape in India and experience in managing successful campaigns
• Offers opportunities for career growth and development within the influencer marketing team and the broader agency

ASSUMPTION: This role is unique in its focus on influencer marketing and offers a specialized career path within the advertising industry.

📝 Sample Projects

• Managing a high-profile influencer campaign for a major brand launch
• Developing and executing a long-term influencer strategy for a client in the beauty industry
• Analyzing and optimizing the performance of an ongoing influencer campaign for a retail client

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the role and provide insight into the types of campaigns and clients the candidate may work with.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the influencer marketing team currently?
• How does VaynerMedia support the growth and development of its employees?
• What are the most important qualities and skills for success in this role?
• How does VaynerMedia approach collaboration and teamwork within the influencer marketing team and the broader agency?
• What opportunities are there for career growth and development within the influencer marketing team and the broader agency?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the team, and the company, and provide insight into the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the VaynerMedia careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills in influencer marketing
• Prepare examples of your campaign strategy, execution, and performance analysis skills
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.