Influencer Manager

📌 Core Information

🔹 Job Title: Influencer Manager

🔹 Company: VaynerMedia LLC

🔹 Location: Gurgaon, Haryāna, India

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing influencer relationships and campaigns
• Strategizing and executing influencer marketing campaigns
• Monitoring and analyzing campaign performance
• Collaborating with internal teams to integrate influencers into cohesive campaigns

ASSUMPTION: This role requires a strong understanding of the influencer landscape in India and experience managing successful influencer campaigns.

📋 Key Responsibilities

✅ Research, source, and manage relationships with influencers, ensuring alignment with brand objectives

✅ Strategize and execute influencer marketing campaigns, driving brand awareness, engagement, and growth

✅ Monitor and report on campaign performance metrics, providing insights and recommendations for optimization

✅ Collaborate with internal teams to understand brand briefs and integrate influencers into cohesive campaigns

✅ Ensure all influencer content adheres to brand guidelines and legal/ethical standards

ASSUMPTION: The role involves managing end-to-end influencer partnerships, including contract negotiations, content briefing, and performance analysis.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years of experience in influencer marketing, with a strong understanding of the India market

Required Skills:

• Expertise in social media and influencer marketing
• Excellent communication and relationship-building skills
• Strong analytical skills and experience with performance metrics
• Proficiency in using influencer marketing platforms and tools
• Experience with budgeting and contract negotiation

Preferred Skills:

• Familiarity with rights, contracting, and legal aspects of influencer marketing
• Relationships with influencers/talent in the India market
• Experience with large brand and large-scale activations

ASSUMPTION: Candidates with a proven track record in managing successful influencer campaigns and a deep understanding of the influencer landscape in India are preferred.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (Estimated based on industry standards for 3-5 years of experience in the Advertising Services sector in Gurgaon)

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on skills, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: VaynerMedia is a contemporary global creative and media agency specializing in driving relevance for clients and delivering impactful business results. They have offices in New York, Los Angeles, London, Singapore, Australia, Thailand, Japan, and Mexico City, with a strong presence in the APAC region.

Company Size: VaynerMedia has 1,001-5,000 employees globally, with a team of +250 in APAC, servicing diverse clients across the region.

Founded: 2009, with offices in Gurgaon, India, since 2015

Company Description:

• VaynerMedia is a contemporary global creative and media agency with an expertise in driving relevance for clients and delivering impactful business results.
• The independently-owned agency was founded in 2009 by Gary Vaynerchuk and has offices in New York, Los Angeles, Toronto, Mexico City, London, Amsterdam, Singapore, Kuala Lumpur, Bangkok, Tokyo, and Sydney.
• VaynerMedia has been recognized for its work at Cannes Lions, the Clio Awards, and The Webby Awards. It is part of the VaynerX family of companies.

Company Specialties:

• Creative strategy
• Strategy insights
• Media buying
• Media planning
• Analytics
• Communications
• Advertising
• Social media
• Digital marketing
• Brandformance
• Content management
• Social media platforms
• Digital marketing platforms
• Paid social
• Social strategy
• Video production
• Brand building
• Social media trends
• Culture
• Branding
• And cultural trends

Company Website: http://www.vaynermedia.com

ASSUMPTION: VaynerMedia's culture is entrepreneurial, with a focus on solving business problems and breaking rules to better understand their craft. They value collaboration, creativity, and a start-up-like pace.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: The Influencer Manager will report directly to the Head of Influencer Marketing, APAC

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to lead and manage a team of influencer marketing specialists
• Opportunities to work on global campaigns and collaborate with international teams
• Career progression within the VaynerX family of companies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company and work on high-profile campaigns.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a start-up-like atmosphere

Office Location(s): 10 Hudson Yards, Floor 25, New York, NY 10001, US; 800 Market St, Chattanooga, TN 37402, US; 10401 Jefferson Blvd, Culver City, CA 90232, US; 35-41 Westland Place, Tagwright House, London, N1 7LP, GB; 51st Ave, 21-10, Long Island City, NY 11101, US; and Gurgaon, India

Geographic Context:

• Gurgaon is a major IT and financial hub in India, with a thriving startup ecosystem
• The city offers a mix of urban and suburban living, with numerous shopping malls, restaurants, and entertainment options
• Gurgaon is well-connected by road, rail, and air, with Indira Gandhi International Airport located nearby

Work Schedule: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The work environment at VaynerMedia is fast-paced, collaborative, and entrepreneurial, with a strong focus on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Influencer Marketing, APAC

Key Assessment Areas:

• Understanding of the influencer landscape in India
• Experience managing successful influencer campaigns
• Communication and relationship-building skills
• Analytical skills and performance metrics experience
• Cultural fit with VaynerMedia's entrepreneurial and collaborative work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of the influencer landscape in India and your ability to strategize and execute successful campaigns
• Showcase your analytical skills and experience with performance metrics and reporting tools
• Prepare examples of successful influencer campaigns you've managed and the results you've achieved

ATS Keywords: Influencer Marketing, Social Media, Campaign Strategy, Negotiation, Content Creation, Performance Analysis, Relationship Building, Analytical Skills, Budgeting, Contract Management, Brand Awareness, KOL Management, Communication, Research, Collaboration, Creativity

ASSUMPTION: The application process at VaynerMedia is competitive, with a strong focus on finding the best fit for the company culture and the specific role requirements.

🛠️ Tools & Technologies

• Influencer marketing platforms (e.g., Grin, BrandSnob, Upfluence)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Performance metrics and analytics tools (e.g., Google Analytics, SocialBlade, HypeAuditor)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The specific tools and technologies used may vary depending on the client and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Empathy
• Creativity
• Collaboration
• Entrepreneurship
• Accountability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on innovation and creativity
• Data-driven and results-oriented

Self-Assessment Questions:

• How do you demonstrate empathy in your work with influencers and clients?
• Can you provide an example of a creative and innovative influencer marketing campaign you've executed?
• How do you stay organized and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: VaynerMedia values candidates who are creative, collaborative, and entrepreneurial, with a strong focus on empathy and a data-driven approach to their work.

⚠️ Potential Challenges

• Managing relationships with a diverse range of influencers, from micro-influencers to celebrities
• Keeping up with the rapidly evolving influencer landscape and trends in the India market
• Balancing multiple projects and deadlines in a fast-paced work environment
• Navigating the unique cultural and legal considerations of influencer marketing in India

ASSUMPTION: These challenges require strong communication, organizational, and analytical skills, as well as a deep understanding of the influencer landscape in India.

📈 Similar Roles Comparison

• Unlike traditional advertising agencies, VaynerMedia focuses on driving relevance for clients through creative and innovative influencer marketing campaigns
• The role of Influencer Manager at VaynerMedia requires a strong understanding of the India market and experience managing successful influencer campaigns
• Career progression opportunities at VaynerMedia may include leading and managing a team of influencer marketing specialists and working on global campaigns

ASSUMPTION: This role offers unique opportunities for growth and advancement within the company, with a focus on driving relevance for clients through creative and innovative influencer marketing campaigns.

📝 Sample Projects

• Managing a large-scale influencer marketing campaign for a global brand, including contract negotiations, content briefing, and performance analysis
• Strategizing and executing a targeted influencer marketing campaign to drive brand awareness and engagement for a new product launch
• Developing and implementing a long-term influencer marketing strategy for a B2C brand, focusing on driving brand recall and awareness

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to the Influencer Manager at VaynerMedia.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Influencer Marketing department?
• How does VaynerMedia support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does VaynerMedia approach work-life balance for its employees?
• What are the most rewarding aspects of working at VaynerMedia, according to current employees?

ASSUMPTION: These questions will help you better understand the work environment, team dynamics, and growth opportunities at VaynerMedia.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on your understanding of the influencer landscape in India and your ability to strategize and execute successful campaigns
• Prepare examples of successful influencer campaigns you've managed and the results you've achieved
• Follow up with the hiring manager one week after submission to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.