Influencer Manager (Crypto)

📌 Core Information

🔹 Job Title: Influencer Manager (Crypto)

🔹 Company: Blockovate

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Remote with occasional office presence)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing relationships with influential crypto personalities and content creators.
• Developing and implementing KOL strategies to drive brand awareness and growth.
• Collaborating with internal teams and KOLs to create engaging, authentic content.
• Analyzing campaign performance and providing data-driven insights to improve results.

ASSUMPTION: This role requires a strong understanding of the crypto space and proven experience in influencer marketing, preferably within the crypto or blockchain sectors.

📋 Key Responsibilities

✅ KOL Strategy & Relationship Management: Identify, establish, and maintain relationships with top-tier KOLs in the crypto space. Negotiate partnership terms and manage KOL contracts. Coordinate with KOLs to create engaging content that drives brand awareness and growth.

✅ Communication Management: Serve as the main point of contact between the company and the KOL network. Coordinate content schedules, review content, and provide feedback to KOLs. Ensure smooth collaboration between internal teams and KOLs.

✅ Performance Reporting & Analysis: Track, analyze, and report on the effectiveness of KOL campaigns. Create detailed reports and provide actionable insights to improve future campaigns. Adjust strategies based on data and feedback to continually optimize results.

✅ Exploring New GEOs & Expanding Reach: Research and identify new geographical markets with untapped potential for crypto KOL campaigns. Develop region-specific strategies and work with KOLs in emerging markets to broaden the brand's reach. Monitor market trends and competition in different GEOs to stay ahead of the curve.

✅ Budget Management: Oversee and manage large weekly budgets for KOL campaigns. Track expenses, negotiate rates, and ensure campaigns stay within budget. Provide regular budget forecasts and adjustments based on performance and campaign priorities.

ASSUMPTION: This role requires strong project management, organizational, and analytical skills, with attention to detail. Fluency in English is essential, and additional language skills are a plus.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: 2+ years of experience in KOL/influencer marketing, preferably in the crypto, blockchain, or fintech sectors.

Required Skills:

• Strong understanding of the crypto space and trends, with a network of existing KOLs or influencers.
• Proven experience managing large budgets and campaigns across various channels and GEOs.
• Excellent communication, negotiation, and relationship-building skills.
• Analytical mindset with a data-driven approach to campaign performance and reporting.
• Ability to thrive in a fast-paced, dynamic environment, managing multiple campaigns simultaneously.

Preferred Skills:

• Experience using KOL management tools and analytics platforms (e.g., Hootsuite, Influencity, etc.).
• Fluency in additional languages, especially in high-growth markets like Asia, Latin America, and Eastern Europe.

ASSUMPTION: Candidates with experience in the crypto or blockchain sectors and a strong network of KOLs will be prioritized.

💰 Compensation & Benefits

Salary Range: £40,000 - £50,000 per annum dependent on experience. This range is based on industry standards for a mid-level marketing role with 2-5 years of experience in the crypto or blockchain sectors.

Benefits:

• 25 Days Holiday
• Working From Home Budgets
• Token Allocation Scheme

Working Hours: Full-time (40 hours per week) with occasional office presence in London. Flexible working hours and remote work arrangements are available.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Blockovate operates in the competitive and rapidly evolving blockchain and crypto marketing landscape. The company works with innovative blockchain-based solutions to help them reach their target audience and achieve their marketing goals.

Company Size: Blockovate is a small, ambitious marketing agency with 11-50 employees. This size allows for a close-knit team and the opportunity for employees to take ownership of their work and grow within the business.

Founded: Blockovate was founded in 2022, making it a relatively new and ambitious player in the blockchain marketing space.

Company Description:

• Blockovate is a new and ambitious marketing agency on a mission to help innovative blockchain-based solutions reach their target audience.
• The company works with leading blockchain projects to transform their marketing efforts, ensuring their projects reach the right audience and achieve their necessary goals.
• Blockovate offers a place for employees to take ownership of their work and grow within the business, with a great work-hard play-hard culture and lots of team socials.

Company Specialties:

• Crypto and blockchain marketing
• Influencer marketing and KOL management
• Content creation and strategy
• Performance analysis and reporting

Company Website: blockovate.io

ASSUMPTION: Blockovate's small size and focus on innovation and growth present unique opportunities for employees to make a significant impact on the company's success.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in influencer marketing, preferably within the crypto or blockchain sectors.

Reporting Structure: The Influencer Manager (Crypto) will report directly to the Marketing Director and work closely with internal teams, including marketing, PR, and product, as well as external KOLs and influencers.

Work Arrangement: This role is hybrid, with occasional office presence in London and remote work arrangements available. The specific work arrangement may vary depending on the candidate's preferences and the company's needs.

Growth Opportunities:

• As Blockovate continues to grow, there will be opportunities for the Influencer Manager (Crypto) to take on more responsibilities and advance their career within the company.
• The role offers the chance to work with a talented and friendly group of people who are driven to be the best at what they do, providing a supportive environment for professional growth.
• The company offers a token allocation scheme, allowing employees to benefit from the company's success and growth.

ASSUMPTION: The growth opportunities for this role will depend on the company's expansion and the individual's performance and contributions to the team's success.

🌍 Location & Work Environment

Office Type: Blockovate operates from an amazing co-working space in Central London with regular members events, fitness space, and more!

Office Location(s): London, United Kingdom

Geographic Context:

• The United Kingdom is a major hub for the blockchain and crypto industries, with a thriving ecosystem of startups, investors, and enthusiasts.
• London, in particular, is home to many blockchain and crypto companies, providing ample opportunities for networking and collaboration.
• The city offers a vibrant cultural scene, diverse communities, and excellent transportation infrastructure.

Work Schedule: The work schedule for this role is full-time (40 hours per week) with occasional office presence in London. The specific work schedule may vary depending on the candidate's preferences and the company's needs.

ASSUMPTION: The work environment for this role will be dynamic and fast-paced, with a strong focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-depth interview with the Marketing Director and/or other team members
• Final interview with the CEO or another senior leader
• Background check and offer

Key Assessment Areas:

• Candidates' understanding of the crypto space and blockchain technology
• Experience in influencer marketing and KOL management
• Communication, negotiation, and relationship-building skills
• Analytical mindset and data-driven approach to campaign performance
• Cultural fit with Blockovate's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your understanding of the crypto space and influencer marketing.
• Prepare for interview questions that assess your knowledge of the crypto industry, blockchain technology, and influencer marketing strategies.
• Research Blockovate's company culture and values to demonstrate your cultural fit and enthusiasm for the role.

ATS Keywords: Crypto, KOL, Influencer, Marketing, Blockchain, Campaign, Performance, Strategy, Negotiation, Relationship, Data, Analysis, Budget, Management, GEO, Reach, Engagement, ROI

ASSUMPTION: The application process for this role may vary depending on the company's needs and the number of applicants. The interview process may include additional assessments or tasks to evaluate candidates' skills and fit for the role.

🛠️ Tools & Technologies

• Hootsuite (or similar social media management platform)
• Influencity (or similar KOL management and analytics platform)
• Google Analytics
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies used for this role may vary depending on the company's needs and the candidate's preferences.

👔 Cultural Fit Considerations

Company Values:

• Ambitious and driven
• Collaborative and supportive
• Innovative and adaptable
• Transparent and honest

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have a strong understanding of the crypto space and blockchain technology?
• Are you comfortable managing large budgets and negotiating with KOLs and influencers?
• Do you thrive in a fast-paced, dynamic environment and enjoy managing multiple campaigns simultaneously?
• Are you a strong communicator with excellent negotiation and relationship-building skills?
• Do you have a data-driven approach to campaign performance and analysis?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Blockovate's values and work style will be prioritized for the role.

⚠️ Potential Challenges

• The crypto and blockchain industries are highly dynamic and subject to rapid change, requiring candidates to stay up-to-date with the latest trends and developments.
• The role may involve managing a large number of KOLs and influencers simultaneously, requiring strong organizational and project management skills.
• Candidates may face competition from other marketing professionals with relevant experience in the crypto or blockchain sectors.
• The role may require occasional travel to attend industry events or meet with KOLs and influencers in person.

ASSUMPTION: Candidates who are adaptable, proactive, and able to thrive in a fast-paced, dynamic environment will be best suited to this role.

📈 Similar Roles Comparison

• This role is similar to other Influencer Manager or KOL Manager positions in the crypto and blockchain industries, but may differ in terms of the specific industries or markets targeted.
• Candidates with experience in influencer marketing or KOL management in other industries may find the core responsibilities and required skills similar, but the context and specific challenges may vary.
• This role offers the opportunity to work with a small, ambitious marketing agency and take ownership of one's work, providing unique growth and development opportunities.

ASSUMPTION: The specific similarities and differences between this role and other similar roles will depend on the company's size, industry, and target market.

📝 Sample Projects

• Developing and implementing a KOL strategy for a new blockchain gaming project, including identifying and onboarding top-tier influencers and content creators, coordinating content creation, and tracking campaign performance.
• Managing a large-scale influencer marketing campaign for a decentralized finance (DeFi) platform, involving multiple KOLs, channels, and GEOs, and optimizing campaign performance based on data and analytics.
• Researching and expanding the reach of a blockchain-based social media platform by identifying and engaging with influential content creators and thought leaders in emerging markets.

ASSUMPTION: The specific projects and tasks for this role may vary depending on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the crypto and blockchain marketing space, and how this role fits into that vision?
• How does the company support the professional growth and development of its employees, particularly in this role?
• Can you provide examples of successful influencer marketing campaigns the company has executed, and how the role contributed to their success?
• How does the company approach collaboration and communication between internal teams and external KOLs and influencers?
• What are the key performance indicators (KPIs) used to measure the success of influencer marketing campaigns, and how are they tracked and analyzed?

ASSUMPTION: Candidates should prepare thoughtful and insightful questions that demonstrate their understanding of the role and the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your understanding of the crypto space and influencer marketing.
• Prepare for interview questions that assess your knowledge of the crypto industry, blockchain technology, and influencer marketing strategies.
• Research Blockovate's company culture and values to demonstrate your cultural fit and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.