🔹 Job Title: Influencer Marketeer (4)
🔹 Company: LOAVIES
🔹 Location: Zwolle, Overijssel, Netherlands
🔹 Job Type: Full-time
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
LOAVIES is seeking an Influencer Marketeer to join their team in Zwolle. This role involves approaching social influencers, setting up collaborations, and managing influencer marketing campaigns. The ideal candidate is passionate about social media, fashion trends, and has excellent communication skills.
🔹 ASSUMPTION: This role requires a strong understanding of the influencer marketing landscape and the ability to build and maintain relationships with influencers.
📋 Key Responsibilities
✅ Influencer Identification & Collaboration: Identify relevant influencers, propose creative concepts, and manage interactions to ensure successful collaborations.
✅ Campaign Management: Oversee the operational implementation of influencer marketing campaigns, ensuring brand image and meeting deadlines.
✅ Performance Analysis: Monitor campaign performance, analyze success metrics, and derive learnings to grow the community and influencer partnerships.
✅ Project Follow-up: Ensure project delivery, receive elements, optimize, and provide end-of-campaign reports.
🔹 ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work well with targets.
🎯 Required Qualifications
🔹 Education: Bachelor's or Master's degree, ideally in marketing, influencer marketing, or social media.
🔹 Experience: 2+ years of experience in influencer marketing in a digital retail business, with a focus on the e-commerce fashion sector.
🔹 Required Skills:
- Native Dutch, professional English
- Solid understanding of social media channels
- Excellent project management skills
- Strong communication skills
- Ability to work flexibly and meet deadlines
🔹 Preferred Skills:
- Knowledge of the e-commerce fashion sector
- Experience with project management tools
🔹 ASSUMPTION: Candidates with relevant experience and a strong understanding of the fashion industry will be well-suited for this role.
💰 Compensation & Benefits
🔹 Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for a mid-level influencer marketing role in the Netherlands)
🔹 Benefits:
- 25 vacation days plus an extra day off on your birthday
- Discount on all LOAVIES items
- Free bootcamp participation three times a week
- Catered healthy lunch daily, with snacks on Fridays
- Office dogs for daily cuddles
- Friday afternoon drinks
🔹 Working Hours: 38 hours per week, full-time
🔹 ASSUMPTION: The salary range is estimated based on industry standards for a mid-level influencer marketing role in the Netherlands.
📌 Applicant Insights
🔍 Company Context
🔹 Industry: Retail Apparel and Fashion
🔹 Company Size: 51-200 employees
🔹 Founded: 2012
🔹 Company Description: LOAVIES is an online fashion brand based in Zwolle, Netherlands, with a mission to inspire the young fashion-minded to be awesome, proud, and confident. They create on-trend and affordable fashion with a fast, fierce, and flexible way of working.
🔹 Company Specialties: Online fashion retail, influencer marketing, e-commerce
🔹 ASSUMPTION: LOAVIES is a fast-growing company with a dynamic culture, focused on innovation and exciting the next generation of fashion enthusiasts.
📊 Role Analysis
🔹 Career Level: Mid-level
🔹 Reporting Structure: Reports to the Head of Campaign Marketing
🔹 Work Arrangement: On-site, full-time
🔹 Growth Opportunities: Potential for career growth within the marketing department as the company expands
🔹 ASSUMPTION: This role offers opportunities for professional growth as LOAVIES continues to expand its presence in Europe and beyond.
🌍 Location & Work Environment
🔹 Office Type: Modern, creative workspace in Zwolle, Netherlands
🔹 Office Location: Ceintuurbaan 16, Zwolle, Overijssel 8024AA, NL
🔹 Geographic Context: Zwolle is a city in the province of Overijssel, with a population of approximately 125,000 people. It offers a mix of urban and rural living, with easy access to nature and cultural attractions.
🔹 Work Schedule: Monday-Friday, 9:00 AM - 5:30 PM (with a 30-minute lunch break)
🔹 ASSUMPTION: The work environment at LOAVIES is dynamic, fast-paced, and focused on collaboration and innovation.
💼 Interview & Application Insights
🔹 Typical Process: Online application review, phone or video screen, in-person interviews, and a final decision.
🔹 Key Assessment Areas: Influencer marketing knowledge, communication skills, project management skills, and cultural fit.
🔹 Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills.
- Showcase your understanding of the influencer marketing landscape and LOAVIES' brand.
- Prepare examples of successful influencer marketing campaigns you've worked on.
🔹 ATS Keywords: Influencer marketing, social media, project management, campaign management, fashion trends, communication, collaboration, e-commerce, fashion industry
🔹 ASSUMPTION: LOAVIES uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
🔹 Platforms: Instagram, TikTok, Facebook, YouTube, and other relevant social media platforms
🔹 Project Management Tools: Asana, Trello, or similar tools (not specified)
🔹 Design Tools: Canva, Adobe Creative Suite, or similar tools (for creating campaign visuals)
🔹 ASSUMPTION: LOAVIES uses industry-standard tools for influencer marketing, project management, and design.
👔 Cultural Fit Considerations
🔹 Company Values: Innovation, excitement, collaboration, and a fast-paced work environment
🔹 Work Style: Dynamic, creative, and flexible, with a focus on teamwork and achieving results
🔹 Self-Assessment Questions:
- How do you stay up-to-date with the latest influencer marketing trends and strategies?
- Can you provide an example of a successful influencer marketing campaign you've worked on, and what made it successful?
- How do you approach building and maintaining relationships with influencers?
🔹 ASSUMPTION: LOAVIES values candidates who are passionate about fashion, social media, and influencer marketing, and who can thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
🔹 Role-specific Challenges: Keeping up with the fast-paced nature of social media and influencer marketing trends
🔹 Company-specific Challenges: Working in a dynamic, growing environment that may require adaptability and flexibility
🔹 Industry-specific Challenges: Navigating the ever-changing landscape of social media platforms and algorithms
🔹 ASSUMPTION: These challenges can be overcome by staying informed, being adaptable, and leveraging the support of LOAVIES' collaborative team environment.
📈 Similar Roles Comparison
🔹 Role Differentiators: LOAVIES focuses on inspiring the young fashion-minded to be awesome, proud, and confident, while other fashion retailers may have different target audiences or brand missions.
🔹 Industry-specific Context: The fashion industry is competitive and ever-changing, requiring constant innovation and adaptation.
🔹 Career Path Comparison: This role offers opportunities for growth within the marketing department, with potential paths to senior marketing roles or management positions.
🔹 ASSUMPTION: Understanding the unique aspects of LOAVIES' brand and mission can help applicants tailor their applications and prepare for interviews.
📝 Sample Projects
🔹 Role-specific Projects: Developing and executing influencer marketing campaigns, analyzing campaign performance, and optimizing strategies based on data-driven insights.
🔹 Industry-specific Projects: Staying up-to-date with fashion trends, identifying relevant influencers, and negotiating collaborations.
🔹 Reported Responsibilities Projects: Managing project timelines, ensuring campaign deliverables are met, and providing end-of-campaign reports.
🔹 ASSUMPTION: These projects can help applicants understand the day-to-day responsibilities of the Influencer Marketeer role and prepare for the challenges and opportunities it presents.
🛠️ Key Questions to Ask During Interview
🔹 Role-specific Questions:
- How does LOAVIES approach influencer marketing, and what makes our strategy unique?
- Can you describe a successful influencer marketing campaign LOAVIES has run, and what made it successful?
🔹 Team-specific Questions:
- How does the Influencer Marketing Team collaborate with other departments, such as Design and Content?
🔹 Company-specific Questions:
- How does LOAVIES support the professional growth and development of its employees?
🔹 Work Environment-specific Questions:
- What is the work-life balance like at LOAVIES, and how does the company support employees in maintaining a healthy work-life balance?
🔹 ASSUMPTION: Asking thoughtful, well-researched questions can help applicants demonstrate their interest in the role and gain a deeper understanding of LOAVIES' company culture and work environment.
📌 Next Steps for Applicants
🔹 To apply for this position:
- Submit your application through [this link](https://loavies.recruitee.com/o/influencer-marketeer-1).
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of successful influencer marketing campaigns you've worked on.
- Follow up with LOAVIES after submitting your application, if necessary.
🔹 Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
