🔹 Job Title: Influencer Marketer
🔹 Company: Gusto, Inc.
🔹 Location: San Francisco, CA; New York, NY; Denver, CO (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-8+ years
🔹 Remote Status: Hybrid (2-3 days per week in the office)
Key aspects of this role include:
ASSUMPTION: This role requires a balance of strategic thinking and execution, with a focus on building and maintaining strong relationships with influencers.
✅ Influencer Identification & Selection: Research, identify, and reach out to a select group of influencers whose audience and values align with Gusto.
✅ Relationship Management: Cultivate relationships with influencers and/or their agents, ensuring smooth collaboration and timely communication.
✅ Custom Content Creation: Develop unique scripts, promotional content, and offers tailored specifically for each influencer.
✅ Campaign Execution: Manage the execution of influencer partnerships from start to finish, including influencer outreach, content approval, and content scheduling.
✅ Paid Media Amplification: Allocate and manage budgets for paid amplification of influencer content across appropriate social platforms.
✅ Reporting & Analysis: Track and analyze the performance of influencer campaigns, providing actionable insights and recommendations for optimizing future campaigns.
✅ Collaboration: Work cross-functionally with internal teams to ensure influencer content integrates seamlessly with ongoing marketing initiatives.
ASSUMPTION: This role requires strong project management skills to handle multiple influencer relationships and campaigns simultaneously.
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience (5-8+ years) in influencer marketing, with a strong understanding of working with mid-tier influencers
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in using relevant software and tools (e.g., influencer marketing platforms, analytics tools) is expected for this role.
Salary Range: $110,000 - $155,000/yearly (varies by location)
Benefits:
Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the given role, experience level, and location. Final offer amounts may vary.
Industry: Gusto operates in the Software Development industry, focusing on providing modern HR tools, payroll, and benefits for small businesses.
Company Size: Gusto has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the market.
Founded: Gusto was founded in 2011 and has since grown to serve more than 400,000 businesses nationwide.
Company Description:
Company Specialties:
Company Website: http://www.gusto.com
ASSUMPTION: Gusto's focus on small businesses and comprehensive suite of services make it an attractive employer for those interested in working in HR, payroll, or benefits-related roles.
Career Level: This role is suitable for experienced marketing professionals looking to advance their careers in influencer marketing.
Reporting Structure: The Influencer Marketer will report directly to the Community Marketing team and collaborate with various internal teams.
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to work from the office 2-3 days per week (depending on role).
Growth Opportunities:
ASSUMPTION: Given Gusto's size and growth, there may be opportunities for career advancement within the company for qualified and motivated individuals.
Office Type: Gusto has physical office spaces in Denver, San Francisco, and New York City, with employees expected to work from the office 2-3 days per week.
Office Location(s): 525 20th St, San Francisco, California 94107, US; 1201 16th St, Denver, CO 80202, US; 450 Park Avenue S, New York, NY 10016, US
Geographic Context:
Work Schedule: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement provides a balance between in-office collaboration and remote flexibility.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Influencer Marketing, Project Management, Content Creation, Paid Media Amplification, Relationship Management, Marketing Strategy, Cross-functional Collaboration
ASSUMPTION: Gusto's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's evolving needs.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Gusto values candidates who are passionate about their work, collaborative, and committed to continuous learning and improvement.
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning.
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, with a focus on building and maintaining strong relationships with influencers.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Influencer Marketer role at Gusto.
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.