Influencer Marketing

📌 Core Information

🔹 Job Title: Influencer Marketing

🔹 Company: Notion

🔹 Location: New York, United States

🔹 Job Type: On-site (Hybrid)

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site (Anchor Days: Mondays & Thursdays, plus two additional days in the office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing influencer marketing strategies to align with overall marketing goals.
• Identifying and building relationships with influencers who align with the brand’s values and target audience.
• Collaborating with influencers to create engaging, authentic content that resonates with the target audience.
• Negotiating and managing influencer partnerships, ensuring clear expectations and deliverables.
• Conducting campaign performance analysis of influencer performance, providing insights, and optimization recommendations.
• Creating and optimizing SEO-driven content that can be effectively adapted across distribution channels.

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on building relationships and analyzing data to drive successful influencer marketing campaigns.

📋 Key Responsibilities

✅ Developing and implementing influencer marketing strategies to enhance brand awareness and drive engagement.

✅ Building relationships with influencers and managing partnerships to create authentic content.

✅ Collaborating with influencers to develop engaging, on-brand content that resonates with the target audience.

✅ Negotiating and managing influencer partnerships, ensuring clear expectations and deliverables.

✅ Conducting campaign performance analysis, providing insights, and optimization recommendations.

✅ Creating and optimizing SEO-driven content that can be effectively adapted across distribution channels.

ASSUMPTION: This role requires strong communication, organizational, and multitasking skills to manage multiple influencer relationships and campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Advertising, or a related field.

Experience: 3+ years of demonstrable experience in influencer marketing or digital marketing.

Required Skills:

• Strong understanding of social media platforms, influencer trends, and content creation.
• Creative mindset with the ability to develop engaging and authentic influencer campaigns.
• Excellent relationship-building and time management skills.
• Detail-oriented with strong organizational and multitasking abilities.
• Effective communication and teamwork skills for collaborating with influencers and internal teams.
• Data-centric and proficiency in reporting influencer marketing analytics.
• Knowledge of legal and ethical considerations in influencer partnerships.
• Proficiency in using influencer and social media analytics tools (like CreatorIQ, Archive, Amplitude, Hex).

Preferred Skills:

• Knowledge of content creation and storytelling.
• A curious and creative mindset to develop innovative campaign ideas for influencers.
• Strengths in reporting and optimizing campaigns based on performance-based metrics.
• Experience in brand building, digital strategy, community management, influencer outreach, content creation, and industry trends.

ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the company's global presence.

💰 Compensation & Benefits

Salary Range: $128,000 - $150,000 per year (estimated, based on the provided range and company size)

Benefits:

• Equity
• Competitive cash compensation

Working Hours: Full-time (40 hours per week), with the requirement to be in the office for two Anchor Days (Mondays & Thursdays) and a majority of the week.

ASSUMPTION: The salary range provided is an estimate based on the company's size and the role's requirements. Actual compensation may vary based on factors such as location, candidate experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 501-1,000 employees

Founded: 2016

Company Description:

• Notion is an all-in-one workspace that blends your everyday work tools into one, allowing users to create, collaborate, and manage projects, documents, and databases.
• The company aims to make it possible for everyone to shape the tools that shape their lives, empowering users to customize their workflows and streamline their processes.
• Notion is committed to providing a highly competitive cash compensation, equity, and benefits package for its employees.

Company Specialties:

• All-in-one workspace
• Project management
• Document creation and collaboration
• Database management
• AI integration

Company Website: notion.com

ASSUMPTION: Notion is a well-funded, rapidly growing startup with a strong focus on innovation and employee development. As a result, the company offers competitive compensation and benefits packages to attract top talent.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager.

Work Arrangement: On-site (Hybrid) with Anchor Days on Mondays and Thursdays, and a requirement to spend the majority of the week in the office.

Growth Opportunities:

• Potential career progression into senior roles within the marketing department or other departments within the company.
• Opportunities to work on high-impact projects and campaigns, driving brand awareness and engagement.
• Chance to collaborate with and learn from experienced marketing professionals within the company.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on employee comfort and productivity.

Office Location(s): New York, United States

Geographic Context:

• The New York office is located in a vibrant and dynamic area, offering easy access to public transportation, restaurants, and cultural attractions.
• The office is designed to foster collaboration and creativity, with a mix of open and private workspaces.
• Notion encourages a flexible and inclusive work environment, with a focus on work-life balance.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely on some days, as long as the Anchor Days and majority office presence requirements are met.

ASSUMPTION: The New York office offers a modern and collaborative work environment, with a focus on employee comfort and productivity. The flexible work schedule and remote work options allow for a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications.
• In-depth behavioral and skills-based interviews with the hiring manager and other team members.
• Case study or project presentation to demonstrate problem-solving skills and campaign ideas.
• Final interview with the Marketing Director or another senior leader.

Key Assessment Areas:

• Creativity and strategic thinking in influencer marketing campaign development.
• Relationship-building and communication skills, both with influencers and internal teams.
• Data analysis and reporting skills, with a focus on performance-based metrics.
• Adaptability and problem-solving skills, with the ability to work in a fast-paced, dynamic environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role.
• Include specific examples of successful influencer marketing campaigns you've worked on, and the results you achieved.
• Demonstrate your understanding of Notion's products and how you can leverage influencer marketing to drive brand awareness and engagement.

ATS Keywords: Influencer Marketing, Digital Marketing, Social Media, Content Creation, Relationship Management, Data Analysis, SEO, Marketing Strategy, Campaign Development, Performance Metrics, Brand Awareness, Engagement

ASSUMPTION: Notion uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter will help your application stand out.

🛠️ Tools & Technologies

• CreatorIQ
• Archive
• Amplitude
• Hex
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Notion)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in influencer marketing. Proficiency in these tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Empower users to shape their tools
• Build a connected workspace
• Focus on design and craft
• Embrace a growth mindset
• Foster a diverse and inclusive team

Work Style:

• Collaborative and team-oriented
• Focused on results and impact
• Adaptable and flexible
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you align with Notion's company values, particularly the focus on design, craft, and empowering users to shape their tools?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on results and impact?
• Do you have a creative and innovative mindset, with a strong ability to develop engaging and authentic influencer campaigns?

ASSUMPTION: Notion values a diverse and inclusive team, with a strong focus on collaboration, creativity, and innovation. Candidates who align with these values and work styles will be a strong fit for the company and this role.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of influencer marketing may require adaptability and quick decision-making.
• Managing multiple influencer relationships and campaigns simultaneously may be challenging, requiring strong organizational and multitasking skills.
• The requirement to be in the office for a majority of the week may not be suitable for candidates who prefer a fully remote or more flexible work arrangement.
• The competitive nature of the influencer marketing industry may present challenges in identifying and securing partnerships with high-quality influencers.

ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth and impact within the company and the influencer marketing industry.

📈 Similar Roles Comparison

• Unlike other influencer marketing roles, this position requires a strong focus on SEO-driven content creation and optimization, in addition to traditional influencer marketing strategies.
• Notion's focus on empowering users to shape their tools sets it apart from other companies in the software development industry, offering a unique opportunity to drive brand awareness and engagement through influencer marketing.
• Career progression in this role may lead to senior marketing positions within the company or other departments, depending on the candidate's skills and interests.

ASSUMPTION: This role offers a unique opportunity to work in influencer marketing within a innovative and growing company, with significant potential for career growth and impact.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign to launch a new Notion feature, resulting in a 20% increase in user sign-ups and a 30% increase in social media engagement.
• Conducting a comprehensive analysis of influencer marketing trends and best practices, and presenting recommendations to the marketing team to optimize future campaigns.
• Managing a team of junior influencer marketing specialists, overseeing their day-to-day tasks and providing guidance and support to drive campaign success.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning and execution to team management and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the current influencer marketing strategy and how this role fits into its execution?
• How does Notion support the growth and development of its employees, particularly in the marketing department?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Notion measure the success of its influencer marketing campaigns, and what metrics are most important for this role?
• What is the team structure and dynamic within the marketing department, and how does this role collaborate with other teams within the company?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, enabling you to make an informed decision about your fit and potential for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://job-boards.greenhouse.io/notion/jobs/6537067003
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role, including specific examples of successful influencer marketing campaigns you've worked on.
• Prepare a case study or project presentation to demonstrate your problem-solving skills and campaign ideas, focusing on Notion's products and how you can leverage influencer marketing to drive brand awareness and engagement.
• Follow up with the hiring manager or recruiter one week after submitting your application to express your continued interest in the role and ask about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.