Influencer Marketing Associate

📌 Core Information

🔹 Job Title: Influencer Marketing Associate

🔹 Company: Seismic

🔹 Location: Remote (United States)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Prospecting for new content creators that fit key brand partners
• Vetting creators and their content to ensure high-performance marketing campaigns
• Conducting cold email outreach and negotiating creator rates
• Evangelizing Seismic's approach to Performance Influencer Marketing

ASSUMPTION: This role requires strong communication, organizational, and negotiation skills. Familiarity with digital advertising and influencer marketing terminology is crucial for success.

📋 Key Responsibilities

✅ Prospect for new content creators that are a fit for our key brand partners

✅ Vet creators and their content to ensure that marketing campaigns can be high-performance

✅ Conduct cold email outreach to prospects and onboard viable candidates for branded integrations

✅ Negotiate creator rates and effectively evangelize Seismic's approach to Performance Influencer Marketing

ASSUMPTION: This role involves a significant amount of outreach, vetting, and negotiation, requiring strong communication and organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 1-3 years of related experience in Influencer Marketing or other creator-economy related fields

Required Skills:

• Excellent communication skills
• Strong organizational skills
• Experience with negotiating, data analysis, and prospecting
• Familiarity with digital advertising and influencer marketing terminology (i.e., YouTube/Instagram/Twitch metrics and best practices)

Preferred Skills:

• Experience with CRM software
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, having experience with CRM software and additional language fluency could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $65,000 per year (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO
• Remote work options

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for similar roles. Benefits are inferred from typical benefits offered by companies of similar size in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Seismic is a boutique marketing agency specializing in influencer marketing campaigns and communities for brands.

Company Size: Seismic has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2010, with over a decade of experience in the influencer marketing industry.

Company Description:

• Seismic combines institutional knowledge with data science and proprietary technology to deliver high-performance influencer marketing campaigns.
• The company focuses on creating authentic, meaningful relationships between creators, brands, and audiences.
• Seismic is committed to diversity and inclusion, encouraging people from underrepresented groups to apply.

Company Specialties:

• Influencer marketing campaigns
• Creator community building
• Data-driven influencer marketing strategies

Company Website: Seismic

ASSUMPTION: Seismic's focus on data-driven strategies and authentic relationships sets it apart in the influencer marketing industry.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position in the influencer marketing field.

Reporting Structure: The Influencer Marketing Associate will report directly to the Talent and Campaign Planning team.

Work Arrangement: This is a remote-friendly position with offices in Oakland, CA. Remote work is an option, but the candidate must reside in one of the specified states.

Growth Opportunities:

• Expanding skills in influencer marketing and digital advertising
• Potential for career advancement within the Talent and Campaign Planning team or other departments
• Opportunities to work with a diverse range of brands and creators

ASSUMPTION: Seismic's commitment to diversity and inclusion, along with its focus on data-driven strategies, provides ample opportunities for growth and learning.

🌍 Location & Work Environment

Office Type: Seismic has offices in Oakland, CA, but this role is remote-friendly.

Office Location(s): Oakland, CA

Geographic Context:

• Seismic is headquartered in San Diego, CA, with additional offices across North America, Europe, and Australia.
• The company operates in the United States, with a focus on the creator economy and influencer marketing.
• Seismic's remote-friendly work environment allows for flexibility and work-life balance.

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: Seismic's remote-friendly work environment and flexible scheduling provide a supportive work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the Talent and Campaign Planning team
• Final interview with the company's leadership team

Key Assessment Areas:

• Communication skills and ability to engage with creators
• Understanding of digital advertising and influencer marketing terminology
• Problem-solving and negotiation skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of influencer marketing and digital advertising in your application materials.
• Prepare examples of successful outreach, vetting, and negotiation experiences from your past roles.

ATS Keywords: Influencer Marketing, Prospecting, Vetting, Negotiation, Digital Advertising, YouTube Metrics, Instagram Metrics, Twitch Metrics

ASSUMPTION: Seismic's application process is designed to assess candidates' communication, problem-solving, and negotiation skills, as well as their understanding of influencer marketing and digital advertising.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Email outreach tools (e.g., Mailchimp, Streak)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used by Seismic may vary, but the listed examples are common in influencer marketing and digital advertising roles.

👔 Cultural Fit Considerations

Company Values:

• Empathize: Work hard to understand each other, our needs, and our points of view.
• Work as one: Seek to be an extension of our partners' teams, working seamlessly with brand marketers and creators to help their businesses succeed.
• Create an outsized impact: Be a small team that gets big results, staying focused on our brands' and creators' goals and avoiding bureaucracy and bloat.
• Think long-term: Create authentic, meaningful relationships between creators, brands, and audiences, investing in quality to achieve long-term sustainability.
• Produce the best campaigns: Our campaigns are smart, creative, and effective, empowering creators and brands to get the best of each other.

Work Style:

• Collaborative: Seismic seeks to work seamlessly with brand marketers and creators to help their businesses succeed.
• Data-driven: The company combines institutional knowledge with data science and proprietary technology to deliver high-performance influencer marketing campaigns.
• Adaptable: Seismic is a small team that gets big results, staying focused on its brands' and creators' goals and avoiding bureaucracy and bloat.

Self-Assessment Questions:

• Do you have strong communication skills and the ability to engage with creators?
• Are you comfortable working with data and using it to inform your decisions?
• Can you thrive in a collaborative, adaptable work environment?

ASSUMPTION: Seismic's company values and work style emphasize collaboration, data-driven decision-making, and adaptability, making it an ideal fit for candidates who thrive in dynamic, innovative environments.

⚠️ Potential Challenges

• Managing a high volume of outreach and negotiations with creators
• Keeping up with the ever-changing influencer marketing landscape
• Balancing the needs and goals of multiple stakeholders (brands, creators, and audiences)
• Adapting to Seismic's data-driven approach and proprietary technology

ASSUMPTION: These challenges are common in influencer marketing roles and can be overcome with strong communication, organizational, and adaptability skills.

📈 Similar Roles Comparison

• Influencer Marketing Coordinator: Focuses more on campaign execution and less on prospecting and vetting
• Influencer Marketing Manager: Oversees the work of associates and coordinates with other departments
• Brand Partnerships Manager: Focuses on building and maintaining relationships with brands, rather than creators

ASSUMPTION: These roles share some similarities with the Influencer Marketing Associate role but have distinct focuses and responsibilities.

📝 Sample Projects

• Conducting a comprehensive analysis of YouTube metrics to identify high-performing creators for a brand campaign
• Developing and implementing a cold email outreach strategy to engage potential creators
• Negotiating creator rates and terms for a multi-platform influencer marketing campaign

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Influencer Marketing Associate role.

❓ Key Questions to Ask During Interview

• How does Seismic's approach to Performance Influencer Marketing differ from other agencies?
• Can you describe the team structure and dynamics within the Talent and Campaign Planning team?
• How does Seismic support the growth and development of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Seismic measure the success of its influencer marketing campaigns?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the influencer marketing industry, as well as their ability to think critically and ask insightful questions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful outreach, vetting, and negotiation experiences from your past roles
• Follow up with Seismic after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.