📌 Core Information
🔹 Job Title: Influencer Marketing Associate
🔹 Company: Essor
🔹 Location: Manila, Philippines
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing end-to-end paid influencer campaigns on various social media channels
- Building and nurturing relationships with influencers to maintain consistent partnerships
- Negotiating rates and contracts with influencers based on budgets
- Monitoring campaign performance and providing regular reports to senior management
- Staying up-to-date with social media platforms' new features, trends, and updates
ASSUMPTION: This role requires a high level of organization, communication, and creativity to manage multiple campaigns and relationships effectively.
📋 Key Responsibilities
✅ Develop and execute large social media campaigns to drive awareness and sales
✅ Manage end-to-end paid influencer campaigns, including influencer selection, content creation, tracking, and post-campaign analysis
✅ Identify and engage with influencers who align with the brand's values and audience
✅ Build and maintain long-term relationships with influencers
✅ Negotiate rates and contracts with influencers based on budgets
✅ Monitor campaign performance, including tracking key metrics like views, sales, and ROI
✅ Develop and implement TikTok Shop affiliate marketing campaigns to promote products, enhance brand awareness, and drive conversions
✅ Provide regular reports and updates on campaign performance to senior management
✅ Assist the team in creating monthly and annual influencer marketing strategies
✅ Propose new ideas and concepts for social media content
✅ Stay up-to-date with social media platforms' new features, trends, and updates
ASSUMPTION: The role may require occasional work outside of regular hours to meet campaign deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: At least 2 years of experience in influencer marketing, with a focus on social media platforms, ideally Instagram and TikTok
Required Skills:
- Proven experience in influencer marketing and social media management
- Excellent communication and negotiation skills
- Strong analytical skills and data-driven mindset
- Familiarity with social media account management tools
- Good knowledge and understanding of US culture/market
- Detail-oriented and focused
- Trend researcher
- Good team player
Preferred Skills:
- Experience in e-commerce, especially TikTok Shop
- Fluency in additional languages
ASSUMPTION: Candidates with experience in large-scale campaigns and audience engagement are strongly preferred.
💰 Compensation & Benefits
Salary Range: PHP 45,000 - 60,000 per month (industry standard for 2-5 years of experience in Manila)
Benefits:
- Health insurance
- Retirement plan
- Flexible working hours
- Opportunities for professional growth and development
Working Hours: 40 hours per week, with flexible hours and a hybrid work arrangement (2-3 days on-site)
ASSUMPTION: The salary range is based on industry standards for similar roles in Manila, Philippines. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Essor operates in the retail industry, focusing on consumer products and e-commerce.
Company Size: Essor has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Essor was founded in [year], with a history of rapid growth and expansion into global markets.
Company Description:
- Essor is a next-generation consumer products platform that supercharges digital challenger brands into iconic global legends
- The company leverages technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations
- Essor's brand portfolio includes rapidly growing health & wellness and lifestyle brands sold on Amazon, direct-to-consumer channels, and through national retailers
Company Specialties:
- Brand growth and scaling
- E-commerce and marketplace management
- Strategic collaborations and partnerships
- Data-driven marketing and analytics
Company Website: https://www.goessor.com/
ASSUMPTION: Essor's focus on data-driven marketing and analytics may result in a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: This role is an intermediate-level position, offering opportunities for growth and advancement within the marketing department.
Reporting Structure: The Influencer Marketing Associate will report directly to the Influencer Marketing Lead/Manager and work closely with the social media team.
Work Arrangement: This role follows a hybrid work arrangement, with 2-3 days on-site and the remainder of the week working remotely.
Growth Opportunities:
- Expanding responsibilities and team leadership opportunities as the company grows
- Cross-functional collaboration and learning opportunities within the marketing department
- Potential for career progression into senior marketing roles or other departments within Essor
ASSUMPTION: Given Essor's rapid growth, there may be frequent changes and new opportunities within the company.
🌍 Location & Work Environment
Office Type: Essor's Manila office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Essor's Manila office is located in the central business district, offering easy access to public transportation and nearby amenities.
Geographic Context:
- Manila is the capital and most populous city in the Philippines, with a vibrant and diverse culture
- The city offers a mix of traditional and modern attractions, including historical sites, shopping districts, and entertainment hubs
- Manila has a tropical monsoon climate, with hot and humid weather throughout the year
Work Schedule: The hybrid work arrangement allows for flexible working hours, with core hours between 9:00 AM and 6:00 PM (Philippine Standard Time).
ASSUMPTION: The hybrid work arrangement may require occasional on-site presence for team meetings and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the marketing director
- Background check and offer extension
Key Assessment Areas:
- In-depth knowledge of social media platforms and influencer marketing strategies
- Strong communication and negotiation skills
- Analytical skills and data-driven mindset
- Cultural fit and alignment with Essor's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Essor's brand portfolio and marketing strategies
- Prepare examples of successful influencer marketing campaigns you've managed in the past
- Showcase your creativity and trend research skills during the interview
ATS Keywords: Influencer marketing, social media management, campaign management, content creation, data analytics, negotiation, relationship building, trend research, e-commerce, team collaboration, communication, detail-oriented, performance monitoring, strategy development, market understanding, creativity
ASSUMPTION: Essor's hiring process may prioritize candidates with a strong portfolio and proven track record in influencer marketing.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Influencer marketing platforms (e.g., Grin, AspireIQ, Upfluence)
- Data analytics tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: Familiarity with these tools is not required but may be an advantage during the application process.
👔 Cultural Fit Considerations
Company Values:
- Ownership: Essor values employees who take initiative and responsibility for their work
- Continuous improvement: Essor encourages employees to raise the bar and challenge themselves to grow
- Open-mindedness: Essor fosters an environment where differing perspectives are valued and examined
Work Style:
- Collaborative: Essor emphasizes teamwork and cross-functional collaboration
- Data-driven: Essor makes decisions based on data and analytics
- Adaptable: Essor values employees who can adapt to changes and new challenges
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with a diverse range of influencers and managing multiple campaigns simultaneously?
- Do you have a strong understanding of US culture and market trends?
ASSUMPTION: Candidates who align with Essor's values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple influencer relationships and campaigns simultaneously
- Keeping up with the fast-paced nature of social media trends and updates
- Occasional work outside of regular hours to meet campaign deadlines
- Adapting to Essor's data-driven and collaborative work culture
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to learning and growth.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses primarily on influencer marketing and social media management
- This role requires a strong understanding of US culture and market trends, as Essor's brand portfolio is primarily focused on the US market
- Career progression in this role may lead to senior marketing positions or other departments within Essor, such as brand management or e-commerce
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path.
📝 Sample Projects
- Developing and executing a large-scale influencer marketing campaign to launch a new product on TikTok
- Building and maintaining relationships with a diverse range of influencers to promote Essor's brand portfolio
- Analyzing campaign performance data to optimize future influencer marketing strategies
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Essor support the professional growth and development of its employees?
- What are the most challenging aspects of working in influencer marketing at Essor, and how does the team overcome these challenges?
- How does Essor measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) are most important?
- What is the work environment like at Essor's Manila office, and how does the hybrid work arrangement support employee productivity and well-being?
ASSUMPTION: Asking thoughtful and relevant questions during the interview can help candidates better understand the role and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you've managed in the past
- Showcase your creativity and trend research skills during the interview
- Follow up with the hiring manager one week after your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
