Influencer Marketing Executive

📌 Core Information

🔹 Job Title: Influencer Marketing Executive

🔹 Company: PRISM+

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing PRISM+'s extensive influencer marketing program
• Building and maintaining relationships with content creators and influencers
• Collaborating cross-functionally with marketing, brand, and product teams
• Monitoring and reporting on campaign performance
• Staying updated on social media trends and platform updates

ASSUMPTION: This role requires strong interpersonal communication skills and the ability to manage multiple projects simultaneously. It is ideal for a self-motivated individual who can work independently and in a team setting.

📋 Key Responsibilities

✅ Support outreach, negotiation, and onboarding of influencers and KOLs to ensure strong collaboration value and alignment with business goals

✅ Own and manage the KOL database for internal tracking, relationship management, approval processes, and campaign progress follow-ups

✅ Assist the Content Strategist with timeline and schedule management for KOL shoots, product placements, and other content initiatives

✅ Create pitch decks, creative briefs, and content creation guides to align influencer content with brand objectives and tone

✅ Build and maintain positive, long-term relationships with content creators and influencer partners

✅ Coordinate cross-functionally with marketing, brand, and product teams to ensure seamless execution of influencer campaigns

✅ Monitor and report on campaign performance through weekly, monthly, and quarterly reports, providing insights and recommendations for optimization

✅ Stay up to date on social media trends, influencer activity, and platform updates to inform outreach and content strategies

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and projects simultaneously.

🎯 Required Qualifications

Education: A bachelor's degree in Marketing, Communications, or a related field

Experience: 1-2 years of experience in relationship management, specifically for KOLs

Required Skills:

• Excellent interpersonal communication skills
• Strong organizational skills
• Fluency in English
• Ability to confidently negotiate deals and represent the brand

Preferred Skills:

• Mastery in a second language such as Chinese or Malay
• Creative flair

ASSUMPTION: Candidates with experience in influencer marketing or a related field will have a significant advantage in this role. Familiarity with social media platforms and trends is also highly desirable.

💰 Compensation & Benefits

Salary Range: SGD 3,500 - 4,500 per month (based on industry standards for entry-level marketing roles in Singapore)

Benefits:

• Annual outpatient benefit (Includes dental and optical benefits)
• Health insurance
• Annual increment
• Performance bonuses
• Birthday leave
• Free bubble tea on Fridays

Working Hours: Full-time (40 hours per week), with flexibility for remote work when needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Singapore. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Electronics Manufacturing

Company Size: Small (11-50 employees) - PRISM+ offers a close-knit work environment with ample opportunities for growth and impact

Founded: 2017 - PRISM+ is a relatively young company with a strong focus on innovation and disruption in the consumer electronics industry

Company Description:

• PRISM+ is a trusted Singaporean brand offering world-class smart electronics and appliances for every household
• The company entered the Singapore market in 2017 with gaming monitors at premium value
• PRISM+ now offers a wide range of consumer electronics and house appliances, including TVs, monitors, air-conditioners, sound systems, and ceiling fans
• The company is steadily investing in smart technology within its product offerings, with the goal of developing a functional ecosystem of home appliances and electronics

Company Specialties:

• Gaming Monitors
• Smart TVs
• Air-Conditioners
• Sound Systems
• Ceiling Fans

Company Website: http://www.prismplus.sg

ASSUMPTION: PRISM+ is a growing company with a strong focus on innovation and customer satisfaction. This role offers an excellent opportunity for career growth and development within the consumer electronics industry.

📊 Role Analysis

Career Level: Entry-Level - This role is ideal for a recent graduate or someone with up to 2 years of experience in marketing or a related field

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with flexibility for remote work when needed

Growth Opportunities:

• Advancement to a Senior Influencer Marketing Executive role
• Expansion into other marketing or communications roles within the company
• Potential opportunities to work on international projects as the company expands into new markets

ASSUMPTION: This role offers significant opportunities for career growth and development within the company. With strong performance, candidates can expect to advance to more senior roles within the marketing department.

🌍 Location & Work Environment

Office Type: On-site - PRISM+'s headquarters is located in Singapore, with a modern and collaborative work environment

Office Location(s): Ubix, 25 Ubi Rd 4, 01-02, Singapore, Singapore 408621

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia
• The country is known for its tropical climate, diverse culture, and vibrant food scene
• Singapore is a major hub for business and finance in the Asia-Pacific region

Work Schedule: Full-time (40 hours per week), with flexibility for remote work when needed

ASSUMPTION: The work environment at PRISM+ is collaborative and dynamic, with a strong focus on innovation and customer satisfaction. The company offers a modern and comfortable office space for employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Final decision and offer

Key Assessment Areas:

• Communication skills
• Organizational skills
• Cultural fit
• Problem-solving skills

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you have worked on in the past
• Demonstrate your understanding of the consumer electronics industry and PRISM+'s brand

ATS Keywords: Influencer Marketing, Relationship Management, KOL, Content Creation, Social Media Trends, Campaign Performance Monitoring, Interpersonal Communication, Organizational Skills, Creative Flair

ASSUMPTION: The application process at PRISM+ is designed to assess candidates' skills and cultural fit for the role. Successful candidates will demonstrate strong communication skills, organizational skills, and a passion for influencer marketing.

🛠️ Tools & Technologies

• Social media platforms (e.g., Instagram, Facebook, TikTok)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: This role requires proficiency in social media platforms and project management tools. Familiarity with data analysis tools and design tools is also desirable.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced and dynamic work environment?
• Are you a strong communicator with excellent interpersonal skills?
• Are you passionate about influencer marketing and the consumer electronics industry?
• Do you have a creative flair and the ability to think outside the box?

ASSUMPTION: PRISM+ values candidates who are innovative, customer-focused, collaborative, and results-driven. Successful candidates will demonstrate a strong cultural fit with the company's values and work style.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Dealing with demanding or difficult influencers
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing the needs of internal stakeholders with the goals of influencer marketing campaigns

ASSUMPTION: This role presents several challenges, including managing multiple projects simultaneously and navigating the complex social media landscape. Successful candidates will be able to overcome these challenges and thrive in a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on influencer marketing and requires strong interpersonal communication skills
• In the consumer electronics industry, influencer marketing is a critical component of brand awareness and customer engagement
• This role offers significant opportunities for career growth and development within the marketing department

ASSUMPTION: This role is unique in its focus on influencer marketing and requires a specific set of skills and experiences. Candidates should be aware of the unique challenges and opportunities presented by this role.

📝 Sample Projects

• Managing a high-profile influencer campaign for the launch of a new product line
• Developing and executing a long-term influencer marketing strategy to increase brand awareness and engagement
• Collaborating with internal teams to create content that aligns with brand objectives and resonates with target audiences

ASSUMPTION: This role involves a wide range of projects, from short-term campaigns to long-term strategies. Candidates should be prepared to take on a variety of challenges and adapt to the needs of the business.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the influencer marketing team in the next year?
• How does this role fit into the broader marketing strategy for the company?
• What opportunities are there for growth and development within the marketing department?
• How does the company support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment. Successful candidates will ask thoughtful and insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you have worked on in the past
• Demonstrate your understanding of the consumer electronics industry and PRISM+'s brand
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.