📌 Core Information
🔹 Job Title: Influencer Marketing Lead Taiwan & Hong Kong
🔹 Company: Emma – The Sleep Company
🔹 Location: Shanghai, China
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategies tailored to the Taiwan and Hong Kong markets
- Overseeing and optimizing key marketing channels for high ROI
- Identifying and pursuing growth opportunities across existing and new channels
- Optimizing the customer journey and marketing funnel
- Leading, mentoring, and developing the Taiwan marketing team
- Building and refining processes to improve campaign performance
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Build and execute marketing strategies tailored to the Taiwan and Hong Kong markets, focusing on long-term growth objectives
✅ Oversee and optimize key marketing channels, including digital, social media, email, content, traditional advertising, and performance marketing
✅ Identify and pursue growth opportunities across existing and new channels to expand the business
✅ Define and implement the customer journey strategy, enhancing the effectiveness of the marketing funnel
✅ Lead, mentor, and develop the Taiwan marketing team, fostering a collaborative and high-performing environment
✅ Build and refine processes to detect points of improvement early on and take corrective action to optimize campaign performance
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, communication, and problem-solving skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 6 years in influencer marketing, with at least 2 years in a leadership role
Required Skills:
- Proven track record in developing and implementing successful marketing strategies
- Proficiency in various marketing platforms and tools, including digital marketing, social media, content management systems, and analytics tools
- Strong analytical skills to interpret marketing data and make informed decisions
- Exceptional communication skills in English and Mandarin Chinese
- Ability to thrive in a fast-paced, dynamic environment and respond effectively to shifting priorities
Preferred Skills:
- Experience working in the Asia-Pacific region
- Fluency in additional Asian languages
ASSUMPTION: Candidates with experience in the Asia-Pacific region and fluency in additional Asian languages may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Based on experience and market conditions, the estimated salary range for this role is CNY 350,000 - 500,000 per year.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and international work environment
Working Hours: Full-time position with standard office hours, Monday to Friday
ASSUMPTION: The salary range provided is an estimate based on market conditions and the company's size. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Emma – The Sleep Company operates in the manufacturing industry, specializing in sleep technology and ergonomic sleep solutions.
Company Size: With 1,001-5,000 employees, Emma offers a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Founded in 2015, Emma has since grown into the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe.
Company Description:
- Emma is a global leader in sleep comfort products, recommended by leading consumer associations worldwide
- The company fosters a strong culture of collaboration, teamwork, and knowledge sharing
- Emma is committed to promoting inclusion and diversity in its workplace
Company Specialties:
- Sleep Technology
- Mattress Design and Innovation
- Ergonomic Sleep Solutions
- Sustainable Sleep Solutions
- E-commerce Retail
- Global Sleep Wellness
- Sleep Research and Insights
Company Website: team.emma-sleep.com
ASSUMPTION: Emma's focus on sleep technology and global expansion makes it an attractive employer for marketing professionals seeking international experience.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring significant experience and leadership skills.
Reporting Structure: The Influencer Marketing Lead Taiwan & Hong Kong will report directly to the Country Manager and work closely with key stakeholders across the organization.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for qualified candidates.
Growth Opportunities:
- Potential career progression to regional or global marketing roles
- Opportunities to work on cross-functional projects and gain exposure to different aspects of the business
- Chance to develop leadership skills and mentor team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their leadership and marketing skills on a global scale.
🌍 Location & Work Environment
Office Type: Emma's Shanghai office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Wilhelm-Leuschner-Str. 78, Frankfurt am Main, Hessen 60329, DE
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment
- The city is known for its rich history, diverse culture, and culinary scene
- Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers
Work Schedule: Standard office hours, Monday to Friday, with the possibility of occasional weekend or evening work to support marketing campaigns
ASSUMPTION: Candidates should be comfortable working in a fast-paced, international environment and be prepared to adapt to the unique cultural and linguistic nuances of the Asia-Pacific region.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interviews with key stakeholders
- Case study or presentation to demonstrate strategic thinking and problem-solving skills
- Final interview with the Country Manager or a member of the executive team
Key Assessment Areas:
- Strategic thinking and marketing expertise
- Leadership and team management skills
- Adaptability and cultural sensitivity
- Analytical and problem-solving skills
Application Tips:
- Highlight your experience in influencer marketing and leadership roles
- Demonstrate your understanding of the Asia-Pacific market and cultural nuances
- Prepare examples of successful marketing campaigns and strategies you've developed and executed
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Influencer Marketing, Marketing Strategy, Channel Optimization, Customer Journey, Team Leadership, Process Improvement, Mandarin Chinese, English, Asia-Pacific, Global Marketing
ASSUMPTION: Emma's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit. Applicants should be prepared to demonstrate their expertise and adaptability throughout the interview process.
🛠️ Tools & Technologies
- Marketing platforms and tools, such as Google Analytics, Facebook Ads, and Instagram Insights
- Customer Relationship Management (CRM) software, such as Salesforce or HubSpot
- Project management tools, such as Asana or Trello
- Communication and collaboration tools, such as Slack or Microsoft Teams
ASSUMPTION: Candidates should be comfortable using a variety of marketing, project management, and communication tools to streamline workflows and optimize campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Think Big: Emma encourages employees to think creatively and ambitiously to drive meaningful impact
- Take Ownership: Emma fosters a culture of accountability and empowerment, where employees are encouraged to take initiative and drive results
- Collaborate: Emma values teamwork and collaboration, with a strong emphasis on knowledge sharing and mutual support
Work Style:
- Dynamic and fast-paced: Emma operates in a high-growth environment, with a focus on speed and agility
- Data-driven: Emma uses data and analytics to inform decision-making and optimize performance
- International: Emma is a global company, with a diverse and multicultural workforce
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable adapting to shifting priorities?
- Are you proficient in English and Mandarin Chinese, and do you have experience working in the Asia-Pacific region?
- Do you possess strong leadership and team management skills, and are you able to mentor and develop team members?
ASSUMPTION: Candidates should assess their cultural fit with Emma's values and work style, ensuring they are comfortable operating in a fast-paced, international environment with a strong emphasis on collaboration and data-driven decision-making.
⚠️ Potential Challenges
- Managing a remote team across different time zones and cultural contexts
- Navigating the unique cultural and linguistic nuances of the Asia-Pacific region
- Balancing the demands of a high-growth, fast-paced environment with the need for strategic, long-term planning
- Adapting to the dynamic and evolving nature of the digital marketing landscape
ASSUMPTION: Candidates should be prepared to overcome these challenges and demonstrate their ability to thrive in a complex, international environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on influencer marketing and requires a deep understanding of the influencer landscape and strategies
- This role offers the opportunity to work in the Asia-Pacific region, with its unique cultural and linguistic nuances, providing a distinct challenge and learning experience compared to other marketing roles
- As a senior leadership role, this position offers significant growth potential and the chance to develop leadership and strategic skills
ASSUMPTION: Candidates should consider the unique aspects of this role and assess their fit with the specific challenges and opportunities it presents compared to other marketing positions.
📝 Sample Projects
- Developing and executing a regional influencer marketing campaign to drive brand awareness and sales in Taiwan and Hong Kong
- Optimizing the customer journey and marketing funnel to improve conversion rates and reduce customer acquisition costs
- Building and refining processes to detect points of improvement in campaign performance and take corrective action
ASSUMPTION: These sample projects provide a sense of the strategic, data-driven, and collaborative nature of the role, highlighting the opportunity to drive meaningful impact and make a significant contribution to Emma's growth in the Asia-Pacific region.
❓ Key Questions to Ask During Interview
- Can you describe the current influencer marketing landscape in Taiwan and Hong Kong, and how this role will contribute to Emma's growth in the region?
- How does Emma support the professional development and growth of its employees, particularly in senior leadership roles?
- Can you provide examples of successful influencer marketing campaigns Emma has executed in the Asia-Pacific region, and what made them successful?
- How does Emma approach cultural sensitivity and localization in its marketing strategies, particularly in the Asia-Pacific region?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These interview questions are designed to assess the strategic fit of the role, the company's commitment to employee growth and development, and the cultural and market-specific aspects of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in influencer marketing and leadership roles
- Prepare examples of successful marketing campaigns and strategies you've developed and executed
- Be prepared to discuss your understanding of the Asia-Pacific market and cultural nuances
- Follow up with Emma's hiring team one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
