📌 Core Information
🔹 Job Title: Influencer Marketing Manager
🔹 Company: Brooklinen
🔹 Location: New York, New York
🔹 Job Type: Full-time, Hybrid (2 days in-office, 3 days remote)
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: Mid-level (4+ years of experience)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading and mentoring a team to evolve Brooklinen's influencer marketing program
- Managing channel strategies, budgets, and collaborations to drive brand growth and performance
- Staying updated on industry trends and emerging platforms
- Collaborating with cross-functional teams to integrate influencer marketing into broader strategies
ASSUMPTION: This role requires a balance of strategic thinking, hands-on execution, and team leadership to drive influencer marketing success at Brooklinen.
📋 Key Responsibilities
✅ Lead and mentor a high-performing team of two, helping them grow and thrive
✅ Manage a dynamic channel strategy for Brooklinen’s influencer program, maintaining it as a brand-building and performance-boosting channel
✅ Collaborate closely with Paid and Organic Social teams to strategize around paid whitelisting and influencer integration
✅ Manage reporting and tracking to fine-tune performance, using insights to make each campaign better than the last and ensure a positive ROI
✅ Manage Brooklinen’s Affiliate Influencer programs with LTK and ShopMy
✅ Own the relationship with Brooklinen’s celeb and influencer agency
✅ Own the communication and strategy for partnerships with key opinion leaders and celebrities, elevating Brooklinen’s presence
✅ Stay on top of industry trends, competitive moves, and emerging platforms to keep Brooklinen ahead of the curve in influencer marketing
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management to maximize Brooklinen's influencer marketing efforts.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 4+ years of experience in influencer marketing, ideally with mid-size to larger brands
Required Skills:
- Proven experience in influencer marketing, with a strong track record of driving brand growth and performance
- Experience working with high-profile influencers and celebrities
- Strong leadership skills, with at least 1 year of experience in people leadership
- Ability to balance data-driven decisions with brand-building goals
- Superb organizational skills, with the ability to manage a team in a fast-paced environment
- Confident, executive presence with the ability to collaborate with senior stakeholders
Preferred Skills:
- Experience with influencer marketing tools and platforms
- Fluency in Spanish (or other languages) for reaching diverse audiences
ASSUMPTION: Candidates should have a strong background in influencer marketing, with experience working on larger marketing budgets and managing teams.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 per year
Benefits:
- Health benefits
- Financial stipend through Carrot Fertility for fertility costs
- 401K with a 4% Safe Harbour match
- Commuter benefits
- Yearly product allowance
- 14 weeks of 100% paid parental leave
- Year-long Summer Fridays (ending at 3 pm)
- Four weeks of vacation
- One-month paid sabbatical at the 5th anniversary
- Equity grants for HQ hires
Working Hours: Full-time, with a workday starting at 10 am
ASSUMPTION: The salary range provided is based on market data for similar roles in the New York area and considers Brooklinen's company size and stage.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically home essentials and bedding
Company Size: Mid-size (51-200 employees), offering a friendly, low-ego, and passionate work environment
Founded: 2014, with a mission to provide high-quality, comfortable home essentials at accessible prices
Company Description:
- Founded in Brooklyn, Brooklinen has expanded beyond bedding to include bath goods, accessories, loungewear, and retail stores
- Known for its "Internet’s Favorite Sheets" and commitment to customer comfort
- Recognized by industry tastemakers for its products and culture, with accolades from Apartment Therapy, Good Housekeeping, and The New York Times’ Wirecutter
Company Specialties:
- Retail
- Home essentials
- Bedding
- Loungewear
- Customer service
- Bath and decor
Company Website: brooklinen.com
ASSUMPTION: Brooklinen's focus on customer comfort and high-quality products sets it apart in the retail industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development within the marketing team
Reporting Structure: Reports directly to the Head of Brand Marketing
Work Arrangement: Hybrid, with 2 days in the office and 3 days remote
Growth Opportunities:
- Potential to grow into a senior leadership role within the marketing team
- Opportunities to expand Brooklinen's influencer marketing program and explore new channels
- Chance to work on high-impact projects that drive brand growth and performance
ASSUMPTION: This role offers a unique opportunity to shape Brooklinen's influencer marketing strategy and make a significant impact on the company's growth.
🌍 Location & Work Environment
Office Type: Hybrid, with an in-office component in Brooklyn, New York
Office Location(s): 10 Jay St, Brooklyn, New York 11201, US
Geographic Context:
- Brooklyn, New York, offers a vibrant, multicultural urban environment with numerous amenities and attractions
- Easy access to public transportation, with nearby subway and bus stations
- Close proximity to various restaurants, cafes, and shopping options
Work Schedule: Full-time, with a workday starting at 10 am and year-long Summer Fridays ending at 3 pm
ASSUMPTION: Brooklinen's hybrid work arrangement offers a flexible balance between in-office collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and team members
- Final interview with the Head of Brand Marketing
Key Assessment Areas:
- Influencer marketing expertise and strategic thinking
- Leadership skills and team management capabilities
- Ability to balance data-driven decisions with brand-building goals
- Cultural fit and alignment with Brooklinen's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant influencer marketing experience and skills
- Prepare examples of successful influencer marketing campaigns you've led or contributed to
- Research Brooklinen's brand and values to demonstrate your cultural fit
ATS Keywords: Influencer marketing, team leadership, budget management, data analysis, content strategy, collaboration, performance tracking, industry trends, brand building, communication, coaching, organizational skills, customer understanding, campaign management, social media strategy, partnership management
ASSUMPTION: Brooklinen's interview process focuses on assessing candidates' influencer marketing expertise, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Influencer marketing platforms (e.g., Grin, BrandSnob, Upfluence)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: Familiarity with influencer marketing platforms and tools is beneficial for this role, but not always required.
👔 Cultural Fit Considerations
Company Values:
- Comfort-driven
- Customer-focused
- Design-obsessed
- Inclusive
- Passionate
Work Style:
- Collaborative and team-oriented
- Data-informed and results-driven
- Flexible and adaptable
- Positive and can-do attitude
- Focused on work-life balance
Self-Assessment Questions:
- How do you embody Brooklinen's commitment to customer comfort in your work?
- Describe a time when you balanced data-driven decisions with brand-building goals in an influencer marketing campaign
- How do you foster a positive, collaborative work environment, and how have you done so in previous roles?
ASSUMPTION: Brooklinen values candidates who align with its customer-focused, comfort-driven, and collaborative work culture.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment
- Balancing data-driven decisions with brand-building goals
- Keeping up with industry trends and emerging platforms
- Collaborating effectively with cross-functional teams
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication skills.
📈 Similar Roles Comparison
- Unlike other influencer marketing roles, this position requires a balance of strategic planning, tactical execution, and team management
- Brooklinen's focus on customer comfort and high-quality products sets it apart in the retail industry
- This role offers a unique opportunity to shape Brooklinen's influencer marketing strategy and make a significant impact on the company's growth
ASSUMPTION: This role is distinct from other influencer marketing positions due to its focus on team leadership, strategic planning, and integration with Brooklinen's unique brand.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy for a new product launch
- Managing a team to create and execute a series of influencer-led content campaigns to drive brand awareness and engagement
- Analyzing campaign performance data to optimize future influencer marketing efforts and maximize ROI
ASSUMPTION: These sample projects illustrate the strategic, tactical, and team management aspects of the Influencer Marketing Manager role at Brooklinen.
❓ Key Questions to Ask During Interview
- How does Brooklinen measure the success of its influencer marketing campaigns, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organization?
- How does Brooklinen support the professional growth and development of its employees, particularly within the marketing team?
- What are some of the most rewarding aspects of working on the influencer marketing team at Brooklinen, according to current team members?
- How does Brooklinen approach work-life balance, and what resources are available to support employees in maintaining a healthy work-life harmony?
ASSUMPTION: These questions help candidates better understand the role, team dynamics, and company culture at Brooklinen.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant influencer marketing experience and skills
- Prepare examples of successful influencer marketing campaigns you've led or contributed to
- Research Brooklinen's brand and values to demonstrate your cultural fit
- Follow up with Brooklinen's HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
