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Influencer Marketing Manager

Acceleration Partners
Full-time
On-site
Boston, Massachusetts, United States
🀳 Influencer Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Influencer Marketing Manager

πŸ”Ή Company: Acceleration Partners

πŸ”Ή Location: Multiple locations (Boston, MA; New York, NY; Philadelphia, PA; Atlanta, GA; Miami, FL; Tampa, FL)

πŸ”Ή Job Type: Full-time, Remote

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 21, 2025

πŸ”Ή Experience Level: 4+ years in influencer marketing

πŸ”Ή Remote Status: Remote (with up to 15% travel)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing influencer program strategies tailored to clients' goals
  • Managing client relationships and providing superior service
  • Analyzing program performance data and drawing accurate conclusions
  • Optimizing influencer partnerships for long-term success
  • Portfolio management and prioritizing tasks based on client objectives

ASSUMPTION: This role requires a strategic mindset, strong data analysis skills, and excellent communication abilities.

πŸ“‹ Key Responsibilities

βœ… Program Strategy & Execution: Develop custom strategies and tactical plans for achieving clients' goals and objectives. Monitor program performance, budget spend, and goals/budget pacing in real-time to ensure programs stay on track.

βœ… Client Service & Communication: Provide superior client service, act as the main point of contact, and escalate issues or key risks as appropriate. Develop and nurture excellent relationships with clients.

βœ… Reporting & Analysis: Use data strategically and nimbly to identify trends, analyze program outcomes, and provide client insights and recommendations to reach or exceed goals. Perform robust analysis of influencer program performance using multiple data points.

βœ… Influencer Partnership Optimization: Design influencer recruitment strategies, communication strategies, content strategies, incentive strategies, and optimization strategies aimed at fostering long-term partnerships with the right creators/audiences. Negotiate longer-term media packages with creators and manage fixed fee-based investments on behalf of clients.

βœ… Portfolio Management: Manage multiple influencer marketing programs with solid organizational skills and the ability to focus on and prioritize tasks based on client objectives. Maintain a grasp of each client’s scope of work, deliver what is due under terms, and strategically push back when required.

ASSUMPTION: This role involves a high degree of independence and requires strong organizational skills, attention to detail, and the ability to manage competing priorities.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent work experience

Experience: 4+ years working for an influencer marketing agency and experience managing client relationships

Required Skills:

  • Advanced Excel capabilities
  • Excellent communication, presentation, and pitching skills
  • Working knowledge of attribution in digital marketing
  • Strong understanding of how influencer and affiliate marketing can work together
  • Solid understanding of omni-channel and digital marketing

Preferred Skills:

  • Tools (CreatorIQ, Grin, Izea, etc.) experience
  • Knowledge of Affiliate Networks or SaaS platforms (Impact, ShareASale, Commission Junction, etc.)

ASSUMPTION: Candidates with experience in both influencer marketing and affiliate marketing may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and location)

Benefits:

  • Group medical, dental, and vision coverage insurance (with opt-out benefits)
  • 401K with matching
  • Open Paid Time Off
  • Summer & Holiday company-wide shut-down weeks in July and December
  • Volunteer and Birthday Time Off
  • Focus Fridays
  • Paid Parental Leave Benefits
  • Wellness, Technology & Education Allowances
  • Paid sabbatical leaves, donation matching, and more

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 201-500 employees

Founded: 2007

Company Description:

  • Acceleration Partners is the world’s largest and first-to-market Partnership and Marketing Agency
  • Creates and nurtures partnerships that drive exceptional measurable outcomes for clients
  • Manages clients in 40+ countries with a global team of 300+
  • Focuses on data-driven strategies to connect brands to the right consumers
  • Serves over 200 brands with household names like Amazon, Target, Google, Warby Parker, Crocs, Reebok
  • Builds balanced portfolios of high-performing partnerships
  • Prided on being on the cutting edge of new industry developments

Company Specialties:

  • Online Marketing
  • Strategy
  • Marketing
  • Technology
  • Marketing Customer & Acquisition
  • Operations
  • Business & Corporate Development
  • Affiliate Marketing
  • Performance Marketing
  • Digital Marketing
  • Partnership Marketing
  • Influencer Marketing

Company Website: www.accelerationpartners.com

ASSUMPTION: Acceleration Partners is a well-established agency with a strong focus on data-driven strategies and a diverse portfolio of clients.

πŸ“Š Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the Account Director

Work Arrangement: Remote (with up to 15% travel)

Growth Opportunities:

  • Potential to take on additional clients and manage a larger portfolio
  • Opportunities to collaborate with cross-functional teams and learn new skills
  • Potential to advance to a senior role or management position

ASSUMPTION: This role offers significant growth potential for the right candidate.

🌍 Location & Work Environment

Office Type: Remote (with occasional travel)

Office Location(s): Multiple locations (Boston, MA; New York, NY; Philadelphia, PA; Atlanta, GA; Miami, FL; Tampa, FL)

Geographic Context:

  • Boston, MA: A major city with a high cost of living and a thriving tech industry
  • New York, NY: A major global city with a high cost of living and a diverse cultural scene
  • Philadelphia, PA: A mid-sized city with a lower cost of living and a rich history
  • Atlanta, GA: A major city with a lower cost of living and a growing tech industry
  • Miami, FL: A major city with a high cost of living and a vibrant cultural scene
  • Tampa, FL: A mid-sized city with a lower cost of living and a growing tech industry

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance and the ability to work from various locations.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-depth behavioral and skills-based interviews
  • Final round interview with the hiring manager
  • Background check and offer extension

Key Assessment Areas:

  • Data analysis and problem-solving skills
  • Communication and presentation skills
  • Strategic thinking and innovation
  • Client management and relationship-building skills
  • Attention to detail and organizational skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences
  • Prepare for behavioral and situational interview questions
  • Showcase your understanding of the influencer marketing landscape and industry trends
  • Demonstrate your ability to work independently and manage multiple priorities
  • Be prepared to discuss your long-term career goals and how this role fits into your plans

ATS Keywords: Influencer Marketing, Client Relationship Management, Data Analysis, Campaign Management, Strategic Planning, Communication Skills, Negotiation Skills, Content Strategy, Performance Optimization, Budget Management, Team Leadership, Problem Solving, Attention to Detail, Digital Marketing, Affiliate Marketing, Project Management

ASSUMPTION: The interview process will focus on assessing your skills, experiences, and cultural fit for the role.

πŸ› οΈ Tools & Technologies

  • CreatorIQ
  • Grin
  • Izea
  • Impact
  • ShareASale
  • Commission Junction
  • Excel
  • PowerPoint
  • Google Suite

ASSUMPTION: Familiarity with these tools is preferred but not required. Training will be provided as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Data-driven decision making
  • Collaboration and teamwork
  • Continuous learning and improvement
  • Integrity and transparency
  • Client-centric approach

Work Style:

  • Remote-friendly and flexible work arrangements
  • Fast-paced and dynamic environment
  • Strong focus on data-driven strategies
  • Collaborative and supportive team culture
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • How do you approach data analysis and using data to drive decision-making?
  • Can you describe a time when you had to manage multiple priorities and competing objectives?
  • How do you handle ambiguity and moving targets in a fast-paced environment?
  • How do you build and maintain strong client relationships, even in challenging situations?
  • How do you stay up-to-date with industry trends and incorporate new information into your strategies?

ASSUMPTION: Candidates who align with Acceleration Partners' values and work style will be a strong fit for the company culture.

⚠️ Potential Challenges

  • Managing multiple client relationships and program portfolios simultaneously
  • Keeping up with industry trends and best practices in influencer marketing
  • Balancing data-driven decision-making with creative strategy and innovation
  • Working remotely and maintaining productivity in a flexible work environment
  • Managing client expectations and delivering results in a fast-paced agency setting

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • Influencer Marketing Manager vs. Social Media Manager: Both roles focus on content creation and strategy, but the Influencer Marketing Manager role requires a stronger understanding of affiliate marketing and data analysis.
  • Influencer Marketing Manager vs. Account Executive: Both roles involve client management and relationship-building, but the Influencer Marketing Manager role requires more strategic thinking and data-driven decision-making.
  • Influencer Marketing Manager vs. Digital Marketing Specialist: Both roles require strong digital marketing skills, but the Influencer Marketing Manager role requires more experience in influencer marketing and client relationship management.

ASSUMPTION: Each role has its unique focus and requirements, and candidates should consider their skills, experiences, and career goals when comparing roles.

πŸ“ Sample Projects

  • Developing and executing an influencer marketing campaign for a consumer product launch
  • Optimizing an existing influencer program to improve ROI and drive more revenue
  • Managing a portfolio of influencer marketing campaigns for multiple clients, ensuring each program meets its unique goals and objectives
  • Negotiating media packages and longer-term agreements with influencers to drive better value for clients
  • Analyzing program performance data and presenting insights and recommendations to clients to optimize outcomes

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Influencer Marketing Manager role.

❓ Key Questions to Ask During Interview

  • How does Acceleration Partners support the growth and development of its employees?
  • Can you describe a typical day or week in the life of an Influencer Marketing Manager at Acceleration Partners?
  • How does Acceleration Partners approach client relationships and ensuring client satisfaction?
  • What are the most important qualities and skills for success in this role?
  • How does Acceleration Partners stay up-to-date with industry trends and best practices in influencer marketing?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and shows that you have done your research.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences
  • Prepare for behavioral and situational interview questions
  • Showcase your understanding of the influencer marketing landscape and industry trends
  • Demonstrate your ability to work independently and manage multiple priorities
  • Be prepared to discuss your long-term career goals and how this role fits into your plans
  • Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.