📌 Core Information
🔹 Job Title: Influencer Marketing Manager
🔹 Company: Wallester
🔹 Location: Tallinn, Estonia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-4 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing an influencer marketing strategy tailored to B2B finance/fintech audiences
- Identifying and engaging with relevant industry influencers to increase brand authority and visibility
- Collaborating with internal teams to align messaging and campaigns
- Managing contract negotiations, briefing, and content approval processes
- Tracking and reporting on influencer campaign performance
ASSUMPTION: This role requires a strategic mindset with a strong understanding of how influencer campaigns support business goals. Previous experience in influencer marketing or B2B marketing is essential for success in this position.
📋 Key Responsibilities
✅ Develop and execute an influencer marketing strategy tailored to B2B finance/fintech audiences
✅ Identify and engage with relevant industry influencers, such as fintech bloggers, Instagram, Facebook, LinkedIn thought leaders, podcast hosts, and event speakers
✅ Build and maintain strong, long-term relationships with external creators and KOLs (key opinion leaders)
✅ Collaborate with internal teams (content, performance, affiliate) to align messaging and campaigns
✅ Manage contract negotiations, briefing, and content approval processes
✅ Track and report on influencer campaign performance, with a focus on brand awareness, lead quality, and engagement
✅ Own Wallester’s influencer CRM, campaign calendar, and performance dashboard
ASSUMPTION: This role involves a significant amount of stakeholder management, both internally and externally. Excellent communication, negotiation, and strategic thinking skills are crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-4 years of experience in influencer marketing, partnerships, or B2B marketing
Required Skills:
- Strong knowledge of YouTube, followed by META platforms, LinkedIn, Twitter/X, and fintech media ecosystems
- Proven ability to identify and collaborate with influencers and thought leaders in B2B environments
- Excellent communication, negotiation, and stakeholder management skills
- Strategic mindset with understanding of how influencer campaigns support business goals
- Proficiency with tracking tools, UTM tagging, and influencer platforms (e.g., Upfluence, BuzzSumo, or manual CRM)
- Fluent English is required. Proficiency in Russian, Spanish, French, or German is a plus.
Preferred Skills:
- Experience in fintech, SaaS, or financial services
- Existing network of fintech content creators and/or affiliate experts
- Experience with multi-language or multi-market campaigns in Europe
- Knowledge of financial regulations for promotional content, such as disclosure requirements
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong understanding of the fintech industry and its key players to effectively execute influencer marketing strategies in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (Estimated based on market research for similar roles in Estonia)
Benefits:
- Competitive salary
- Career opportunities
- Medical Insurance upon the completion of the probationary period
- Supportive and caring Leadership
- A modern office in the center of Tallinn
- A chance to work as part of a highly motivated and talented team
- Referral program
- Stebby
- Team building and Company Events
- Free parking
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in Estonia. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically FinTech
Company Size: 51-200 employees (According to LinkedIn)
Founded: 2016
Company Description:
- Wallester is an Estonian-licensed financial institution and an official Visa partner since 2018, specializing in innovative digital financial solutions and card issuance.
- They empower companies across the European Economic Area (EEA) and the UK to streamline payments, launch branded cards, and scale efficiently.
- Wallester offers white-label solutions with embedded finance, enabling businesses to integrate financial services directly into their platforms and launch branded payment cards tailored to their specific needs.
Company Specialties:
- Payment Institution
- FinTech
- Card Issuing
- Payment Infrastructure
- and Financial Services
Company Website: wallester.com
ASSUMPTION: Wallester is a growing FinTech company with a strong focus on innovation and customer satisfaction. They offer a range of financial services and solutions to businesses, with a particular emphasis on card issuance and payment infrastructure.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement within the company
Reporting Structure: This role reports directly to the Head of Marketing and works closely with internal teams such as content, performance, and affiliate
Work Arrangement: On-site, full-time position with a 40-hour workweek
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department as the company grows
- Opportunity to work on high-impact projects and campaigns that drive business growth and brand awareness
- Chance to collaborate with and learn from experienced professionals in the FinTech industry
ASSUMPTION: This role offers significant opportunities for professional growth and development within the company. Candidates should be eager to take on new challenges and contribute to the company's success.
🌍 Location & Work Environment
Office Type: Modern office located in the center of Tallinn
Office Location(s): F. R. Kreutzwaldi, 4, Tallinn, Harjumaa 10120, EE
Geographic Context:
- Tallinn is the capital and largest city of Estonia, with a population of approximately 430,000 people
- The city is known for its vibrant tech scene and is home to numerous startups and FinTech companies
- Tallinn offers a high quality of life, with a low cost of living compared to other European capitals
Work Schedule: Standard business hours, Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The work environment at Wallester is collaborative and supportive, with a focus on innovation and customer satisfaction. Employees are encouraged to take initiative and contribute to the company's success.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the Head of Marketing and/or other relevant team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Understanding of influencer marketing strategies and tactics
- Ability to build and maintain relationships with external creators and KOLs
- Communication and negotiation skills
- Strategic mindset and understanding of business goals
- Proficiency with tracking tools and influencer platforms
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the fintech industry and Wallester's business model in your application materials
- Prepare examples of successful influencer marketing campaigns you have worked on in the past
- Follow up with the hiring manager after your interview to express your interest in the position
ATS Keywords: Influencer marketing, B2B marketing, communication, negotiation, stakeholder management, strategic mindset, tracking tools, CRM proficiency, social media knowledge, fintech ecosystem knowledge
ASSUMPTION: The application process at Wallester is designed to assess candidates' skills and fit for the role. Applicants should be prepared to demonstrate their understanding of influencer marketing strategies and their ability to work effectively with internal and external stakeholders.
🛠️ Tools & Technologies
- Upfluence
- BuzzSumo
- Manual CRM
- UTM tagging tools
- Social media platforms (YouTube, META, LinkedIn, Twitter/X)
ASSUMPTION: While not explicitly stated, it is assumed that candidates should have experience with common influencer marketing tools and platforms, as well as proficiency in using social media platforms to engage with influencers and track campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer satisfaction
- Collaboration
- Integrity
Work Style:
- Collaborative and supportive
- Focused on innovation and customer satisfaction
- Encourages initiative and contribution to the company's success
Self-Assessment Questions:
- Do you have a proven track record of identifying and collaborating with influencers and thought leaders in B2B environments?
- Are you comfortable managing contract negotiations, briefing, and content approval processes with external creators and KOLs?
- Do you have a strategic mindset and understanding of how influencer campaigns support business goals?
ASSUMPTION: Candidates should assess their fit with Wallester's company values and work style before applying. They should be prepared to demonstrate their alignment with these values and their ability to contribute to the company's success during the interview process.
⚠️ Potential Challenges
- Managing multiple influencer campaigns simultaneously, each with its own unique requirements and goals
- Keeping up with the rapidly evolving fintech landscape and adapting influencer marketing strategies accordingly
- Balancing the need for brand awareness with the need for lead generation and partner acquisition
- Ensuring compliance with financial regulations for promotional content, such as disclosure requirements
ASSUMPTION: These potential challenges require a strategic and adaptable approach to influencer marketing. Candidates should be prepared to demonstrate their ability to navigate these challenges and contribute to the company's success in this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on influencer marketing in the B2B fintech space
- While the core responsibilities may be similar to other influencer marketing roles, the industry-specific context and target audience require a unique approach and understanding of the fintech ecosystem
- This role offers the opportunity to work with a diverse range of influencers and thought leaders in the fintech industry, providing ample opportunities for professional growth and development
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other influencer marketing positions. They should be prepared to demonstrate their understanding of the fintech industry and their ability to execute effective influencer marketing strategies in this specific context.
📝 Sample Projects
- Developing and executing an influencer marketing campaign to launch a new white-label card issuance platform for neobanks
- Collaborating with fintech bloggers and podcast hosts to create sponsored content that highlights the benefits of Wallester's corporate expense management solution
- Partnering with event speakers and thought leaders to promote Wallester's presence at industry conferences and trade shows
ASSUMPTION: These sample projects illustrate the range of influencer marketing activities that candidates may be responsible for in this role. They should be prepared to discuss their experience with similar projects and their approach to executing successful influencer marketing campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the current influencer marketing landscape in the B2B fintech space and how Wallester's strategy fits into this context?
- How does Wallester measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for growth and advancement within the marketing department at Wallester?
- How does Wallester support its employees' professional development and growth within the company?
- What is the work environment like at Wallester, and how does the company support its employees' work-life balance?
ASSUMPTION: These key questions are designed to help candidates assess their fit with the company and role, as well as to demonstrate their understanding of the influencer marketing landscape and Wallester's business goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://wallester.breezy.hr/p/612e7331609e01-influencer-marketing-manager
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful influencer marketing campaigns you have worked on in the past
- Follow up with the hiring manager after your interview to express your interest in the position
- If selected for the final interview, be prepared to discuss your approach to influencer marketing strategies and your understanding of the fintech industry
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
