Influencer Marketing Manager

📌 Core Information

🔹 Job Title: Influencer Marketing Manager

🔹 Company: Minimalist

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-Time

🔹 Category: Retail Luxury Goods and Jewelry

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing influencer marketing strategies
• Building and maintaining relationships with influencers and content creators
• Analyzing and optimizing influencer campaign performance
• Collaborating with cross-functional teams for holistic marketing initiatives
• Conducting market and competitor analysis to stay updated on industry trends

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the influencer marketing landscape in the UAE.

📋 Key Responsibilities

✅ Identify, approach, and build meaningful relationships with influencers and other content creators

✅ Plan and strategize influencer management campaigns and processes

✅ Measure and optimize engagement and return-on-investment for influencer initiatives

✅ Conduct in-depth market and competitor analysis on collaboration and influencer developments

✅ Formulate and implement influencer and content-related KPIs

✅ Facilitate cross-department communication and rapport building for company-wide marketing initiatives

✅ Review and report respective metrics and achievements

ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and data-driven decision making.

🎯 Required Qualifications

Education: A relevant academic degree in Marketing, Business Administration, Management, or similar.

Experience: A minimum of 3 years of relevant experience in Marketing roles within the UAE, with at least 2 years focused on influencer outreach and campaigns.

Required Skills:

• Excellent communication skills in English and Arabic
• Proven experience in influencer marketing and campaign management
• Strong analytical and reporting skills
• Ability to work collaboratively across departments
• Knowledge of the UAE retail and luxury goods market

Preferred Skills:

• Relevant certification in marketing and/or project management
• Experience with influencer marketing platforms and tools
• Fluency in additional languages

ASSUMPTION: Candidates with experience in eCommerce, retail, or luxury goods startups or SMEs may have a competitive edge.

💰 Compensation & Benefits

Salary Range: AED 15,000 - 25,000 per month (Based on experience and market standards for the role and location)

Benefits:

• Competitive salary with performance-based incentives
• UAE visa and permits
• Health insurance
• Annual flight ticket allowances
• Growth and long-term development opportunities
• Long-term perspective in a rapidly expanding, future-oriented organization
• Engaging and challenging work environment with a motivated and professional team

Working Hours: Full-time (40 hours per week), with flexibility for occasional overtime as needed

ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Luxury Goods and Jewelry. Minimalist focuses on simple yet sophisticated designs, with Arabic numeral watches being particularly popular.

Company Size: Small (11-50 employees). This size allows for a more intimate work environment and closer collaboration with team members.

Founded: 2016. Minimalist was founded on the belief of creating simplistic products yet still creating an impact.

Company Description:

• Minimalist is a local brand founded in Dubai that designs and manufactures elegant, high-quality watches, jewelry, handbags, perfumes, and leather goods.
• The company focuses on simple yet sophisticated designs, using only the finest materials to produce beautiful and durable items.
• Minimalist has two stores open in the UAE and is rapidly expanding.

Company Specialties:

• Luxury watches with Arabic numerals
• Elegant jewelry designs
• High-quality handbags and leather goods
• Sophisticated perfume collections

Company Website: www.minimalist.ae

ASSUMPTION: Minimalist's focus on simplicity and elegance sets it apart in the luxury goods market, offering applicants a unique opportunity to work with high-quality products.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic planning, tactical execution, and cross-functional collaboration.

Reporting Structure: This role reports directly to the Marketing Manager and works closely with other departments, including Sales and Product.

Work Arrangement: On-site, full-time. Occasional remote work may be possible for specific tasks or events.

Growth Opportunities:

• Advancement to a senior marketing role as the company expands
• Potential to lead special projects or initiatives
• Opportunities to gain experience in a variety of marketing disciplines

ASSUMPTION: Given the company's growth trajectory, there are significant opportunities for career advancement and skill development within this role.

🌍 Location & Work Environment

Office Type: Minimalist's office is located in Dubai, with a modern and collaborative work environment.

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a major global hub for business, tourism, and culture, offering a diverse and multicultural work environment.
• The UAE has a thriving retail and luxury goods market, providing ample opportunities for professional growth and development.
• Dubai's strategic location makes it an ideal base for working with international influencers and brands.

Work Schedule: Standard business hours, with flexibility for occasional overtime as needed

ASSUMPTION: Dubai's vibrant and multicultural environment offers unique opportunities for influencer marketing, with a wide range of local and international influencers to engage with.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the Marketing Manager
• Final interview with the Founder or another senior team member

Key Assessment Areas:

• In-depth knowledge of the UAE influencer marketing landscape
• Strategic thinking and campaign planning skills
• Strong communication and interpersonal skills
• Analytical and reporting abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide specific examples of successful influencer marketing campaigns you've managed or contributed to
• Demonstrate your understanding of Minimalist's brand and products, and how your ideas can help drive growth

ATS Keywords: Influencer Marketing, Campaign Management, Relationship Building, Market Analysis, KPI Formulation, Cross-Department Communication, Reporting, Arabic, English

ASSUMPTION: Minimalist's interview process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on finding the best fit for the team and the company's long-term goals.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, Twitter, etc.)
• Influencer marketing platforms (Upfluence, AspireIQ, etc.)
• Analytics tools (Google Analytics, social media analytics, etc.)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: The specific tools and technologies used may vary based on the candidate's preferences and the company's evolving needs.

👔 Cultural Fit Considerations

Company Values:

• Simplicity
• Quality
• Creativity
• Collaboration
• Customer focus

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• Do you align with Minimalist's focus on simplicity and elegance in design?
• Are you comfortable working in a collaborative, cross-functional team environment?
• Do you have a proven track record of driving results through strategic planning and execution?

ASSUMPTION: Minimalist values candidates who are passionate about their brand, committed to driving results, and eager to contribute to a collaborative work environment.

⚠️ Potential Challenges

• Managing a diverse portfolio of influencers with varying expectations and requirements
• Keeping up with the fast-paced and ever-evolving influencer marketing landscape
• Balancing strategic planning with day-to-day campaign management tasks
• Adapting to the unique cultural and linguistic nuances of the UAE market

ASSUMPTION: These challenges can be overcome through strong communication, strategic planning, and a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on influencer marketing, requiring a deep understanding of the influencer landscape and trends
• In the UAE, this role may involve working with a diverse range of local and international influencers, offering unique cultural and linguistic challenges and opportunities
• Career progression may involve moving into a senior marketing role or specializing in a specific marketing discipline, such as social media or content marketing

ASSUMPTION: This role offers a unique blend of strategic planning, creative execution, and data-driven analysis, providing a strong foundation for a career in marketing.

📝 Sample Projects

• Developing and executing a comprehensive influencer marketing strategy for a new product launch
• Conducting a competitive analysis of influencer marketing campaigns in the UAE luxury goods market
• Managing a team of influencers for a long-term brand ambassador program

ASSUMPTION: These projects are designed to showcase the candidate's ability to plan, execute, and analyze influencer marketing campaigns, as well as their capacity to work collaboratively with internal teams and external influencers.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Minimalist approach cross-functional collaboration, and how can this role contribute to that process?
• What are the most significant challenges facing the influencer marketing landscape in the UAE, and how can this role help address them?
• How does Minimalist support the professional development and growth of its employees?
• What is the company's long-term vision for influencer marketing, and how does this role fit into that strategy?

ASSUMPTION: These questions are designed to help candidates better understand the role's priorities, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've managed or contributed to
• Be ready to discuss your understanding of Minimalist's brand and products, and how your ideas can help drive growth
• Follow up with the hiring manager one week after submission to confirm receipt of your application and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.