Influencer Marketing Manager

📌 Core Information

🔹 Job Title: Influencer Marketing Manager

🔹 Company: Ampverse

🔹 Location: Delhi Cantonment, Delhi, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing influencer marketing strategies
• Managing relationships with influencers and coordinating campaigns
• Analyzing performance metrics and ensuring alignment with brand objectives
• Collaborating with cross-functional teams for successful campaigns

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of influencer ecosystems and social media platforms.

📋 Key Responsibilities

✅ Develop and execute influencer marketing strategies that align with brand goals, driving awareness, engagement, and lead generation

✅ Identify, build, and maintain strong relationships with key influencers and creators in relevant industries

✅ Oversee all aspects of influencer campaigns, from content creation and scheduling to performance tracking and reporting

✅ Work closely with creative, social media, on-ground operation, and other internal teams to ensure seamless campaign execution and brand alignment across all channels

✅ Manage campaign budgets, track expenses, ensure cost-effectiveness, and regularly report on campaign performance and ROI

✅ Stay ahead of digital marketing trends, new influencers, and best practices to continually improve strategies

✅ Build and nurture partnerships with agencies, vendors, and sponsors to unlock co-branded opportunities and maximize campaign impact

✅ Measure the success of influencer campaigns, analyze data, and deliver insights to optimize future initiatives

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or related field

Experience: 4-6 years of experience in influencer marketing, with a preference for experience in gaming, esports, or entertainment

Required Skills:

• Strong understanding of social media platforms and influencer ecosystems
• Excellent verbal and written communication skills
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Proficiency in project management tools, influencer tracking tools, and analytics platforms

Preferred Skills:

• Well-established network of influencers and relationships within the social media community
• Passion for Gaming, Entertainment, or youth culture

ASSUMPTION: Candidates with relevant industry experience and a strong network of influencers will be highly valued for this role.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 51-200 employees (Small to mid-sized company, offering a dynamic work environment with opportunities for growth and impact)

Founded: 2019 (Relatively new company with a focus on growth and innovation)

Company Description:

• Prominent gaming and entertainment ecosystem with 600+ million fans and 300+ client partnerships
• Drives growth for top gaming publishers and brands through influencer marketing and strategic partnerships
• Established by former executives from Universal Music Group, Twitch, and Havas

Company Specialties:

• Gaming and entertainment ecosystem
• Influencer marketing
• Strategic partnerships

Company Website: https://www.ampversegroup.com/

ASSUMPTION: Ampverse is a fast-growing company in the gaming and entertainment industry, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level management (This role involves strategic decision-making, team coordination, and cross-functional collaboration)

Reporting Structure: Reports directly to the Head of Marketing or a similar role (Exact reporting structure may vary based on organizational changes)

Work Arrangement: On-site (Full-time with flexible work arrangements, such as remote work or hybrid options, depending on the company's policies)

Growth Opportunities:

• Potential career progression to senior roles within the marketing department
• Opportunities to work on diverse campaigns and expand industry knowledge
• Possibility to take on additional responsibilities and grow within the organization

ASSUMPTION: This role offers opportunities for professional growth and development within the gaming and entertainment industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space (Based on company's LinkedIn profile)

Office Location(s): Singapore, Bangkok, Pune, Ho Chi Minh City, Hong Kong, and Delhi Cantonment

Geographic Context:

• Delhi Cantonment is a bustling area with easy access to public transportation and amenities
• Close proximity to major business hubs and entertainment districts
• Diverse cultural scene and vibrant nightlife

Work Schedule: Standard office hours with flexibility for remote work or hybrid arrangements (Exact work schedule may vary based on the company's policies)

ASSUMPTION: The work environment at Ampverse is dynamic and collaborative, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with marketing and HR teams
• Final round with the hiring manager or a panel

Key Assessment Areas:

• In-depth knowledge of influencer marketing and social media platforms
• Strategic thinking and campaign planning skills
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume to highlight relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've worked on
• Demonstrate your understanding of Ampverse's business and the gaming/entertainment industry

ATS Keywords: Influencer marketing, campaign strategy, relationship management, content coordination, cross-functional collaboration, budget management, performance tracking, trend monitoring, data analysis, communication skills, project management, social media understanding, attention to detail, negotiation skills, gaming knowledge, entertainment knowledge

ASSUMPTION: The application process at Ampverse is competitive, and candidates should demonstrate a strong understanding of influencer marketing and relevant industry trends.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana)
• Influencer tracking tools (e.g., Grin, Upfluence)
• Analytics platforms (e.g., Google Analytics, social media analytics tools)

ASSUMPTION: Candidates should be proficient in using relevant project management, influencer tracking, and analytics tools to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Amplify: Empower and elevate gaming and entertainment experiences
• Connect: Foster meaningful relationships between brands and fans
• Innovate: Push boundaries and challenge the status quo

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to industry trends

Self-Assessment Questions:

• How do you align with Ampverse's core values of amplify, connect, and innovate?
• Describe your experience working in a collaborative, data-driven environment
• How do you stay up-to-date with industry trends and adapt your strategies accordingly?

ASSUMPTION: Candidates should demonstrate a strong cultural fit with Ampverse's values and work style to excel in this role.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously and meeting tight deadlines
• Keeping up with the fast-paced and ever-evolving gaming and entertainment industry
• Building and maintaining strong relationships with influencers and industry stakeholders
• Adapting to a dynamic work environment with a growing company

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on influencer relationships and campaign execution
• Industry-specific context: Gaming and entertainment industry trends, target audience, and influencer landscape
• Career path comparison: Potential progression to senior marketing roles within the gaming and entertainment industry

ASSUMPTION: Candidates should understand the unique aspects of this role and how it compares to other marketing positions in the gaming and entertainment industry.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign for a major gaming publisher
• Building and maintaining relationships with top gaming influencers and content creators
• Analyzing campaign performance data and optimizing strategies based on insights

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to the overall success of the campaigns.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Ampverse support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Ampverse measure the success of its influencer marketing campaigns?
• What is the company's approach to work-life balance and flexible work arrangements?

ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter explaining your interest in the role and how your background makes you a strong fit
• Prepare examples of successful influencer marketing campaigns you've worked on
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.