📌 Core Information
🔹 Job Title: Influencer Marketing Manager - Brazil
🔹 Company: Emma – The Sleep Company
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading influencer marketing campaigns from start to finish
- Scouting, evaluating, and negotiating with influencers across various platforms
- Collaborating with cross-functional teams to align on messaging and strategy
- Tracking campaign performance and driving program evolution
ASSUMPTION: This role requires a strong understanding of the Brazilian market and its influencer landscape. Previous experience in digital marketing, strategic marketing, business development, or influencer marketing in Brazil is crucial for success.
📋 Key Responsibilities
✅ Coordinate the end-to-end execution of influencer campaigns, ensuring timely and quality deliverables
✅ Scout, evaluate, and negotiate with influencers across different platforms
✅ Handle contracts, cost management, and internal approval flows
✅ Collaborate closely with creative, legal, and global teams to align on messaging and campaign strategy
✅ Track performance, collect insights, and help evolve the influencer program
ASSUMPTION: This role involves a high degree of autonomy and requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's or Master's degree in a relevant field
Experience: Proven experience working in the Brazilian market in digital marketing, strategic marketing, business development, or influencer marketing
Required Skills:
- Fluency in English and Portuguese
- Strong analytical skills and data-driven mindset
- Excellent communication and negotiation skills
- Self-motivated and independent worker with a structured approach
- Ability to thrive in a fast-paced, dynamic environment
Preferred Skills:
- Experience with influencer marketing platforms and tools
- Knowledge of the sleep industry or e-commerce retail
ASSUMPTION: While not explicitly stated, having a strong network within the Brazilian influencer community may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on the company's size and the role's requirements, the estimated salary range for this position is €45,000 - €60,000 per year. This estimate is inclusive of the cost of living in Lisbon.
Benefits:
- Personal and company growth opportunities
- Exciting, challenging projects with an international team
- Responsibility and decision-making from day one
- Learning opportunities through company events and coaching
- Mental wellbeing support with personalized sessions and self-guided programs
- Pet-friendly office
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Emma – The Sleep Company operates in the manufacturing industry, specializing in sleep technology, mattress design, and ergonomic sleep solutions. They focus on sustainable materials and global sleep wellness.
Company Size: With 1,001-5,000 employees, Emma – The Sleep Company offers a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: Founded in 2015, Emma – The Sleep Company has grown rapidly to become the world's largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe.
Company Description:
- Emma – The Sleep Company is a global leader in sleep solutions, committed to empowering customers to awaken their best every day.
- The company fosters a strong culture of collaboration, teamwork, and knowledge sharing, with employees from over 60 nationalities working across multiple regions.
- Emma – The Sleep Company is dedicated to continuous learning, driving personal and company growth, and creating a positive team environment.
Company Specialties:
- Sleep Technology
- Mattress Design and Innovation
- Ergonomic Sleep Solutions
- Sustainable Sleep Solutions
- E-commerce Retail
- Global Sleep Wellness
- Sleep Research and Insights
Company Website: team.emma-sleep.com
ASSUMPTION: Emma – The Sleep Company's focus on global expansion and diverse perspectives enriches its workplace culture and creates opportunities for international collaboration.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional seeking to grow their career in influencer marketing and expand their international experience.
Reporting Structure: The Influencer Marketing Manager - Brazil will report directly to the Global Influencer Marketing Manager and collaborate closely with cross-functional teams, including creative, legal, and global teams.
Work Arrangement: This role is primarily on-site, with flexibility for occasional remote work or adjusted hours as needed. The office is pet-friendly, allowing for a more enjoyable work environment.
Growth Opportunities:
- Expanding the influencer marketing program across new regions and platforms
- Developing and implementing innovative influencer marketing strategies
- Gaining international experience and exposure within a global company
- Contributing to the company's overall growth and success
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Emma – The Sleep Company continues to expand its global presence and influencer marketing efforts.
🌍 Location & Work Environment
Office Type: Emma – The Sleep Company's Lisbon office is a modern, collaborative workspace that fosters creativity and innovation.
Office Location(s): Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, known for its rich history, vibrant culture, and beautiful architecture.
- The city offers a high quality of life, with a mild Mediterranean climate, affordable cost of living, and a thriving job market.
- Lisbon is well-connected by public transportation, making it easy to commute to and from the office.
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM) with flexibility for occasional remote work or adjusted hours as needed.
ASSUMPTION: Living in Lisbon offers a unique blend of old and new, with a rich cultural heritage and a dynamic, modern cityscape that appeals to a diverse range of professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Global Influencer Marketing Manager
Key Assessment Areas:
- Understanding of the Brazilian influencer marketing landscape
- Communication and negotiation skills
- Analytical skills and data-driven mindset
- Cultural fit and alignment with Emma – The Sleep Company's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the Brazilian market and influencer landscape in your application materials.
- Prepare examples of successful influencer marketing campaigns you've managed or contributed to in the past.
- Follow up after submitting your application to express your interest in the role and reiterate your qualifications.
ATS Keywords: Influencer Marketing, Brazil, Digital Marketing, Strategic Marketing, Business Development, Analytical Skills, English, Portuguese, Global Marketing, Campaign Management, Cross-functional Collaboration
ASSUMPTION: Emma – The Sleep Company's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- Influencer marketing platforms (e.g., Grin, AspireIQ, Upfluence)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Project management software (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: Familiarity with these tools and platforms is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration: Working together to achieve common goals
- Ownership: Taking responsibility for driving impact and results
- Growth: Fostering a culture of continuous learning and improvement
Work Style:
- Independent and self-reliant, with a structured approach to work
- Communicative and open, with strong negotiation skills
- Data-driven and analytical, with a focus on performance and results
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and can you manage multiple projects simultaneously?
- Are you comfortable approaching others openly and negotiating with influencers?
- Do you have a strong understanding of the Brazilian market and its influencer landscape?
ASSUMPTION: Emma – The Sleep Company values candidates who are self-driven, independent, and able to thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing time zones and coordinating with global teams
- Keeping up with the fast-paced, ever-changing influencer marketing landscape
- Balancing multiple projects and priorities simultaneously
- Adapting to a large, diverse work environment with a high degree of autonomy
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
📈 Similar Roles Comparison
- Unlike other influencer marketing roles, this position focuses specifically on the Brazilian market, requiring a strong understanding of its unique influencer landscape.
- Emma – The Sleep Company's global presence and diverse workforce offer unique opportunities for international collaboration and growth.
- This role is well-suited for a mid-level marketing professional seeking to expand their international experience and drive impact in a fast-growing company.
ASSUMPTION: This role offers a unique blend of international experience, growth opportunities, and the chance to make a significant impact in a global company.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign targeting Brazilian consumers
- Conducting market research to identify trends and opportunities in the Brazilian influencer landscape
- Negotiating contracts and managing relationships with Brazilian influencers
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Influencer Marketing Manager - Brazil.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall influencer marketing strategy for Emma – The Sleep Company?
- What are the key priorities for this role in the first 90 days?
- How does Emma – The Sleep Company support the growth and development of its employees?
- What are the most challenging aspects of working in a global, diverse company like Emma – The Sleep Company?
- How does the company measure the success of its influencer marketing campaigns, and what KPIs are most important?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, as well as their understanding of the key responsibilities and challenges faced by the Influencer Marketing Manager - Brazil.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful influencer marketing campaigns you've managed or contributed to in the past.
- Follow up after submitting your application to express your interest in the role and reiterate your qualifications.
- If selected for an interview, be prepared to discuss your understanding of the Brazilian market and influencer landscape, as well as your communication, negotiation, and analytical skills.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
