Influencer Marketing Manager (iGaming)

📌 Core Information 🔹 Job Title: Influencer Marketing Manager (iGaming) 🔹 Company: RISK 🔹 Location: Limassol, Cyprus 🔹 Job Type: Full-time 🔹 Category: Entertainment Providers 🔹 Date Posted: April 8, 2025 🔹 Experience Level: 0-2 years 🚀 Job Overview Key aspects of this role include: 1. Influencer Identification & Engagement: Proactively find and connect with influencers in the iGaming sector to promote RISK's products. 2. Negotiation: Liaise with influencers to agree on terms and conditions for collaborations. 3. Campaign Management: Oversee influencer marketing campaigns from start to finish, ensuring they align with RISK's brand and objectives. 4. Performance Analysis: Monitor and analyze campaign performance using relevant metrics and tools. 5. Strategy Optimization: Use data insights to optimize influencer marketing strategies and improve future campaigns. ASSUMPTION: This role requires a strong understanding of the iGaming industry, influencer marketing trends, and relevant social media platforms. Successful candidates will have excellent communication skills, be comfortable with data analysis, and possess strong negotiation skills. 📋 Key Responsibilities ✅ Influencer Identification & Engagement: - Research and identify potential influencers in the iGaming sector. - Reach out to influencers and establish initial contact. - Build and maintain relationships with influencers throughout their collaboration with RISK. ✅ Negotiation: - Discuss and agree on terms and conditions for influencer collaborations, including compensation, content requirements, and campaign duration. - Ensure all agreements are documented and comply with RISK's policies and legal requirements. ✅ Campaign Management: - Coordinate with internal teams (e.g., content, design, and social media) to create and execute influencer marketing campaigns. - Manage campaign timelines, budgets, and resources to ensure projects are delivered on time and within budget. - Monitor campaign progress and address any issues or challenges that arise. ✅ Performance Analysis: - Track and analyze campaign performance using relevant metrics and tools (e.g., reach, engagement, clicks, conversions, and ROI). - Prepare and present performance reports to stakeholders, highlighting key findings and recommendations. ✅ Strategy Optimization: - Use data insights to inform future influencer marketing strategies and improve campaign performance. - Stay up-to-date with industry trends and best practices, and adapt RISK's influencer marketing approach accordingly. ASSUMPTION: Successful candidates will have experience in influencer marketing, strong analytical skills, and the ability to work effectively with cross-functional teams. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, Business, or a related field. Experience: - At least 6 months of experience in influencer marketing, preferably in the iGaming sector. - Proven track record of successful influencer collaborations and campaign management. Required Skills: - Excellent communication and negotiation skills. - Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics). - Familiarity with social media platforms and influencer marketing trends. - Ability to work independently and manage multiple projects simultaneously. - Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Suite (Sheets, Docs, Slides). Preferred Skills: - Experience with CRM software (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., Marketo, Pardot). - Knowledge of the iGaming industry and relevant regulations. - Familiarity with content creation and design tools (e.g., Adobe Creative Suite, Canva). ASSUMPTION: Candidates with relevant industry experience and a strong portfolio of successful influencer marketing campaigns will be given priority. 💰 Compensation & Benefits Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for influencer marketing managers in the iGaming sector) Benefits: - Remote Work: Enjoy the flexibility of working from home or any preferred location. - Paid Sick Leave: RISK offers competitive sick leave policies to ensure employees' well-being. - Medical Insurance: Comprehensive medical insurance coverage to support employees' health and wellness. - Mental Health Programs: Access to mental health resources and programs to promote employee well-being and work-life balance. - Sports Activities: RISK encourages an active lifestyle and offers various sports activities and facilities for employees. Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options. ASSUMPTION: The salary range provided is an estimate based on industry standards for influencer marketing managers in the iGaming sector. The actual salary may vary depending on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Entertainment Providers Company Size: 501-1,000 employees Founded: 2010 (as a subsidiary of RISK Group) Company Description: RISK is a global iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets. With 500+ professionals in 20+ locations, RISK operates in 10 countries, serving over 300,000 customers. The company's mission is to innovate entertainment boldly, swiftly enter new markets, and establish profitable operations. Company Specialties: Sports Betting, Live Sports Betting, Online Betting, Responsible Gaming, Lifestyle, Technology, Online Gambling, iGaming, and Sustainable Development. Company Website: 📊 Role Analysis Career Level: Junior to Mid-Level Reporting Structure: This role reports directly to the Head of Influencer Marketing or a similar senior position within the marketing department. Work Arrangement: Remote (with occasional on-site meetings and events as required). Growth Opportunities: - Career Progression: Successful candidates can progress to senior roles within the influencer marketing team or explore other marketing and management opportunities within RISK. - Expanding Responsibilities: As the influencer marketing function grows, there may be opportunities to take on additional responsibilities and lead teams or projects. ASSUMPTION: This role offers excellent growth potential for candidates looking to establish a successful career in influencer marketing within the iGaming industry. 🌍 Location & Work Environment Office Type: Remote (with occasional on-site meetings and events as required) Office Location(s): Limassol, Cyprus (with potential for expansion to other RISK offices based on project needs) Geographic Context: - Limassol, Cyprus: A vibrant city on the Mediterranean coast, Limassol offers a warm climate, beautiful beaches, and a rich cultural scene. It is well-connected by international flights and has a cost of living that is generally lower than in Western Europe. Work Schedule: Flexible hours with a focus on delivering results rather than maintaining strict office hours. Remote work allows for a better work-life balance and improved productivity. ASSUMPTION: Candidates should be comfortable working remotely and managing their time effectively to succeed in this role. 💼 Interview & Application Insights Typical Process: 1. Online application review. 2. Phone or video screening interview. 3. In-depth behavioral interview with the hiring manager. 4. Final interview with senior leadership or relevant stakeholders. 5. Background and reference checks. 6. Job offer and onboarding. Key Assessment Areas: 1. Industry Knowledge: Candidates should demonstrate a strong understanding of the iGaming industry, influencer marketing trends, and relevant social media platforms. 2. Communication Skills: Excellent communication skills are essential for negotiating with influencers, managing internal teams, and presenting to stakeholders. 3. Analytical Skills: Candidates should be comfortable working with data and using it to inform decision-making and strategy optimization. 4. Cultural Fit: RISK values initiative, ownership, and a strong work ethic. Candidates should be able to thrive in a fast-paced, dynamic environment and contribute to the company's mission. Application Tips: 1. Resume Customization: Tailor your resume to highlight relevant experience, skills, and achievements related to influencer marketing and the iGaming industry. 2. Cover Letter: Write a compelling cover letter that demonstrates your understanding of the role, your enthusiasm for RISK's mission, and your qualifications for the position. 3. Portfolio/Examples: If applicable, provide examples of successful influencer marketing campaigns you've managed, including data on reach, engagement, and ROI. 4. Follow-up: Follow up with the hiring manager after your interview to reiterate your interest in the role and address any concerns or questions that may have arisen during the interview process. ATS Keywords: Influencer Marketing, iGaming, Negotiation, Campaign Management, Social Media, Data Analysis, Microsoft Office Suite, Google Suite, CRM, Marketing Automation, Adobe Creative Suite, Canva, iGaming Industry, Influencer Marketing Trends. ASSUMPTION: The interview process may vary depending on the specific needs of the hiring team and the candidate's qualifications. Candidates should be prepared to discuss their experience, skills, and career goals in detail and provide examples of their work. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, PowerPoint) - Google Suite (Sheets, Docs, Slides) - CRM software (e.g., Salesforce, HubSpot) - Marketing automation tools (e.g., Marketo, Pardot) - Content creation and design tools (e.g., Adobe Creative Suite, Canva) - Social media platforms (e.g., Instagram, TikTok, YouTube, Twitter) - Data analysis tools (e.g., Google Analytics) - Project management tools (e.g., Asana, Trello) - Communication and collaboration tools (e.g., Slack, Microsoft Teams) ASSUMPTION: The tools and technologies listed are not exhaustive and may vary depending on the specific needs of the role and the organization. Candidates should be comfortable learning and adapting to new tools as needed. 👔 Cultural Fit Considerations Company Values: - Initiative: RISK values employees who take the initiative and drive projects forward. - Ownership: Employees are encouraged to take ownership of their roles and contribute to the company's success. - Collaboration: RISK fosters a collaborative work environment where employees support and learn from one another. - Adaptability: The company values employees who can adapt to change and thrive in a dynamic, fast-paced environment. - Integrity: RISK expects employees to act with honesty, transparency, and ethical conduct in all aspects of their work. Work Style: - Dynamic: RISK's work environment is fast-paced, dynamic, and often unpredictable, requiring employees to be flexible and adaptable. - Collaborative: The company values a collaborative work environment where employees support and learn from one another. - Results-driven: RISK focuses on delivering results and achieving its goals, rather than maintaining strict office hours or procedures. - Innovative: The company encourages employees to think creatively and innovate in their roles. Self-Assessment Questions: 1. Alignment with Specific Company Value: How do you demonstrate initiative in your current or previous role, and how would you apply this value to the influencer marketing manager role at RISK? 2. Comfort with Specific Work Environment: How do you manage your time and prioritize tasks when working remotely, and how would you ensure you maintain a healthy work-life balance in this role? 3. Personal Work Style Fit: How do you approach collaboration with internal teams and stakeholders, and how would you ensure you effectively manage relationships with influencers and other external parties in this role? ASSUMPTION: Candidates should be able to clearly articulate how their personal values, work style, and career goals align with RISK's company culture and the specific requirements of the influencer marketing manager role. ⚠️ Potential Challenges 1. Industry-specific Challenges: The iGaming industry is subject to regulatory changes and market fluctuations, which can impact influencer marketing strategies and campaign performance. Candidates should be prepared to adapt to these changes and navigate any challenges that arise. 2. Negotiation Challenges: Influencer collaborations can be complex and time-consuming, requiring strong negotiation skills and the ability to balance the needs of the influencer, RISK, and other stakeholders. Candidates should be prepared to handle difficult negotiations and find creative solutions to overcome obstacles. 3. Data Analysis Challenges: Influencer marketing campaigns generate large amounts of data, which can be overwhelming and difficult to analyze. Candidates should be comfortable working with data and using it to inform decision-making and strategy optimization. 4. Work Arrangement Challenges: Remote work can present unique challenges, such as distractions at home, communication difficulties, and feelings of isolation. Candidates should be prepared to address these challenges and maintain a productive and healthy work environment. ASSUMPTION: Successful candidates will be able to identify and overcome these challenges, and use them as opportunities to grow both personally and professionally. 📈 Similar Roles Comparison 1. How This Role Differs from Related Positions: The influencer marketing manager role at RISK is unique in its focus on the iGaming industry and the company's commitment to innovation and growth. Candidates should be prepared to work in a dynamic, fast-paced environment and contribute to the company's mission. 2. Industry-specific Context: The iGaming industry is characterized by rapid growth, intense competition, and a high degree of innovation. Candidates should be prepared to work in a fast-paced, dynamic environment and adapt to changes in the market and regulatory landscape. 3. Career Path Comparison: The influencer marketing manager role at RISK offers excellent growth potential for candidates looking to establish a successful career in influencer marketing within the iGaming industry. Successful candidates can progress to senior roles within the influencer marketing team or explore other marketing and management opportunities within RISK. ASSUMPTION: Candidates should be prepared to discuss how their career goals align with the specific requirements of the influencer marketing manager role at RISK and the unique opportunities the company offers for professional growth and development. 📝 Sample Projects 1. Project Example 1 (Specific to This Role): A successful influencer marketing campaign for RISK's sports betting platform, featuring a prominent sports influencer and generating a significant increase in user sign-ups and revenue. 2. Project Example 2 (Specific to This Industry): A comprehensive analysis of influencer marketing trends and best practices in the iGaming industry, resulting in a strategic plan for RISK's influencer marketing efforts that drives measurable growth and improves campaign performance. 3. Project Example 3 (Specific to Reported Responsibilities): A detailed performance analysis of a recent influencer marketing campaign, including an assessment of campaign metrics, an identification of areas for improvement, and a data-driven strategy for optimizing future campaigns. ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have applied their skills and knowledge to achieve successful outcomes in their previous roles. ❓ Key Questions to Ask During Interview 1. Role-specific Question: How does RISK approach influencer marketing in the iGaming industry, and how does this role contribute to the company's overall marketing strategy? 2. Team-specific Question: How does the influencer marketing team collaborate with other departments within RISK, such as content, design, and social media, to execute successful influencer marketing campaigns? 3. Company-specific Question: How does RISK support the professional development and growth of its employees, particularly in the marketing and management functions? 4. Industry-specific Question: How does RISK navigate the regulatory landscape and market fluctuations in the iGaming industry, and how does this impact the influencer marketing function? 5. Work Environment-specific Question: How does RISK foster a positive and productive work environment for remote employees, and how does the company support work-life balance and employee well-being? ASSUMPTION: Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their understanding of the role, the company, and the industry, and their commitment to contributing to RISK's mission and success. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the provided link: 2. Tailor your resume to highlight relevant experience, skills, and achievements related to influencer marketing and the iGaming industry. 3. Write a compelling cover letter that demonstrates your understanding of the role, your enthusiasm for RISK's mission, and your qualifications for the position. 4. If applicable, provide examples of successful influencer marketing campaigns you've managed, including data on reach, engagement, and ROI. 5. Follow up with the hiring manager after your interview to reiterate your interest in the role and address any concerns or questions that may have arisen during the interview process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.