Influencer Marketing Manager (iGaming)

📌 Core Information 🔹 Job Title: Influencer Marketing Manager (iGaming) 🔹 Company: RISK 🔹 Location: Kyiv, Kyiv, Misto, Ukraine 🔹 Job Type: Full-time 🔹 Category: Influencer Marketing 🔹 Date Posted: 2025-04-09 🚀 Job Overview Key aspects of this role include: - Identifying and engaging influencers to promote the company's products - Negotiating terms and developing creative concepts for influencer marketing campaigns - Analyzing campaign performance and optimizing strategies based on social media metrics - Collaborating with cross-functional teams to ensure successful campaign execution - Staying up-to-date with industry trends and adjusting strategies accordingly ASSUMPTION: This role requires strong negotiation skills, analytical thinking, and a deep understanding of social media metrics. Experience in the iGaming sector is preferred. 📋 Key Responsibilities ✅ Influencer Identification and Engagement: - Research and identify potential influencers who align with the company's brand and target audience - Reach out to influencers and negotiate terms for collaborations - Develop creative concepts for influencer marketing campaigns ✅ Campaign Management: - Oversee the execution of influencer marketing campaigns from start to finish - Coordinate with cross-functional teams to ensure successful campaign delivery - Monitor campaign performance and make data-driven optimizations as needed ✅ Performance Analysis: - Analyze campaign performance using social media metrics and other relevant KPIs - Prepare reports on campaign results and present findings to stakeholders - Use data insights to inform future campaign strategies ASSUMPTION: This role requires strong analytical skills and a solid understanding of social media metrics. Experience with influencer marketing software and tools is a plus. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field Experience: - At least 6 months of experience in influencer marketing, preferably in the iGaming sector - Proven track record of successful influencer marketing campaigns Required Skills: - Strong negotiation skills - Excellent analytical skills - Proficiency in social media metrics and analytics tools - Strong communication and interpersonal skills - Creative problem-solving skills - Proficiency in Microsoft Office Suite and Google Suite Preferred Skills: - Experience with influencer marketing software and tools - Familiarity with the iGaming industry and its trends - Knowledge of multiple languages ASSUMPTION: This role requires a well-rounded skill set, including strong negotiation skills, analytical thinking, and creativity. Relevant industry experience is a plus. 💰 Compensation & Benefits Salary Range: €30,000 - €40,000 per year (based on experience and performance) Benefits: - Remote work with flexible hours - Paid sick leave - Medical insurance - Mental health programs - Sports activities Working Hours: 40 hours per week, with flexibility for remote work ASSUMPTION: The salary range is estimated based on industry standards for influencer marketing managers with relevant experience. Benefits are subject to change and may vary based on the company's policies. 📌 Applicant Insights 🔍 Company Context Industry: Entertainment Providers Company Size: 501-1,000 employees Founded: 2010 (estimated) Company Description: - RISK is an international iGaming company specializing in identifying and fostering the growth of high-potential entertainment markets - With 500+ professionals in 20+ locations, RISK operates in 10 countries, serving over 300,000 customers - The company's global-scale operations are based on strong internal expertise, analytics, and data research - RISK has expertise in iGaming operations (sports betting, online casino), digital and affiliate marketing, tech solutions, and data analytics Company Specialties: - Sports Betting - Live Sports Betting - Online Betting - Responsible Gaming - Lifestyle - Technology - Online Gambling - iGaming - Sustainable Development Company Website: ASSUMPTION: RISK is a well-established iGaming company with a strong focus on data-driven decision-making and global market expansion. The company's size and industry position provide ample opportunities for career growth and development. 📊 Role Analysis Career Level: Mid-level Reporting Structure: This role reports directly to the Head of Marketing or a similar senior-level position Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance Growth Opportunities: - Potential to lead and manage a team of influencer marketing specialists as the company grows - Opportunities to expand into new markets and take on additional responsibilities as the company's influencer marketing efforts scale ASSUMPTION: This role offers significant growth potential as the company continues to expand its influencer marketing efforts and enter new markets. 🌍 Location & Work Environment Office Type: Remote-friendly with occasional in-person meetings and events Office Location(s): Kyiv, Ukraine (with the possibility of remote work for the right candidate) Geographic Context: - Kyiv, the capital of Ukraine, is a vibrant city with a rich cultural heritage and a growing tech industry - The city offers a high quality of life, with affordable housing, a wide range of cultural attractions, and a thriving nightlife - Kyiv is well-connected by air, rail, and road, making it easy to travel to other major European cities Work Schedule: Flexible hours with a focus on results and productivity ASSUMPTION: Kyiv offers a unique blend of history, culture, and modernity, providing a stimulating work environment for professionals in the iGaming industry. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final interview with senior leadership 5. Background check and offer extension Key Assessment Areas: - Negotiation skills and strategies - Analytical thinking and problem-solving abilities - Knowledge of social media metrics and analytics tools - Cultural fit and alignment with the company's values Application Tips: - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare examples of successful influencer marketing campaigns you've managed or contributed to - Research the iGaming industry and RISK's business model to demonstrate your understanding of the company and its goals ATS Keywords: Influencer Marketing, iGaming, Negotiation, Analytics, Social Media, Campaign Management, Performance Analysis, iGaming Industry, Influencer Engagement, Influencer Marketing Software ASSUMPTION: The interview process for this role will focus on assessing your negotiation skills, analytical thinking, and industry-specific knowledge. Be prepared to discuss your experience with influencer marketing and your understanding of the iGaming industry. 🛠️ Tools & Technologies - Microsoft Office Suite - Google Suite - Social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer) - Influencer marketing software (e.g., Grin, AspireIQ, BrandSnob) - Project management tools (e.g., Asana, Trello, Jira) ASSUMPTION: Familiarity with industry-standard tools and software is essential for success in this role. Experience with influencer marketing-specific tools is a plus. 👔 Cultural Fit Considerations Company Values: - Innovation - Ambition - Collaboration - Integrity - Responsibility Work Style: - Results-driven and data-focused - Collaborative and team-oriented - Adaptable and open to change - Detail-oriented and organized - Strong communication and interpersonal skills Self-Assessment Questions: 1. Describe a time when you had to negotiate a difficult influencer marketing deal. How did you approach the negotiation, and what was the outcome? 2. How do you stay up-to-date with industry trends and adjust your strategies accordingly? 3. Can you provide an example of a successful influencer marketing campaign you've managed? What metrics did you use to measure its success, and how did you optimize the campaign based on those metrics? 4. How do you balance the need for creativity in influencer marketing with the need for data-driven decision-making? 5. How do you ensure that influencer marketing campaigns align with the company's brand and values? ASSUMPTION: RISK values candidates who are results-driven, data-focused, and adaptable. Strong negotiation skills and a deep understanding of social media metrics are essential for success in this role. ⚠️ Potential Challenges 1. Navigating the complex and evolving iGaming industry landscape 2. Keeping up with the latest social media trends and influencer marketing best practices 3. Managing relationships with influencers and ensuring campaign delivery on time and within budget 4. Balancing the need for creativity and innovation with the need for data-driven decision-making 5. Working remotely and maintaining productivity in a virtual work environment ASSUMPTION: These challenges require strong industry knowledge, adaptability, and a results-driven approach. Successful candidates will be able to navigate these challenges and thrive in a dynamic work environment. 📈 Similar Roles Comparison 1. Influencer Marketing Manager (iGaming) vs. Social Media Manager (iGaming): - Both roles focus on building and maintaining relationships with influencers and managing social media campaigns - The Influencer Marketing Manager role has a stronger focus on negotiation, analytics, and campaign optimization, while the Social Media Manager role may involve more day-to-day content creation and community management 2. Influencer Marketing Manager (iGaming) vs. Brand Manager (iGaming): - Both roles require strong analytical skills and a deep understanding of the iGaming industry - The Influencer Marketing Manager role focuses on external partnerships and collaborations, while the Brand Manager role involves internal brand strategy and positioning 3. Influencer Marketing Manager (iGaming) vs. Marketing Manager (iGaming): - Both roles require strong leadership, strategic thinking, and a deep understanding of the iGaming industry - The Influencer Marketing Manager role has a stronger focus on external partnerships and collaborations, while the Marketing Manager role involves a broader range of marketing activities, including advertising, promotions, and events ASSUMPTION: These roles share some similarities but have distinct focuses and requirements. Understanding the unique aspects of each role is crucial for successful career progression in the iGaming industry. 📝 Sample Projects 1. Influencer Marketing Campaign for a New iGaming Product Launch: - Objective: Generate buzz and drive user acquisition for a newly launched iGaming product - Strategy: Identify and engage influencers with a strong following in the target demographic, create compelling content that highlights the product's unique features, and measure campaign performance using relevant KPIs - Metrics: Reach, engagement rate, click-through rate, user acquisition cost, and return on ad spend 2. Influencer Marketing Campaign for Brand Awareness: - Objective: Increase brand awareness and visibility for an established iGaming company - Strategy: Collaborate with influencers who align with the company's brand values, create engaging content that showcases the brand's unique selling points, and track campaign performance using relevant KPIs - Metrics: Reach, impressions, engagement rate, brand sentiment, and brand recall 3. Influencer Marketing Campaign for Event Promotion: - Objective: Promote an iGaming industry event and drive attendance - Strategy: Partner with influencers who have a strong following in the target region, create engaging content that highlights the event's key features and benefits, and measure campaign performance using relevant KPIs - Metrics: Reach, engagement rate, click-through rate, event attendance, and cost per acquisition ASSUMPTION: These sample projects demonstrate the breadth of influencer marketing campaigns and the importance of data-driven decision-making in each stage of the campaign lifecycle. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 30, 60, and 90 days? 2. How does this role fit into the company's overall marketing strategy and long-term goals? 3. What are the biggest challenges facing the influencer marketing team, and how can this role help address them? 4. How does the company support the professional development and growth of its marketing team members? 5. What are the key performance indicators (KPIs) used to measure the success of influencer marketing campaigns, and how are they tracked and reported? 6. How does the company approach influencer marketing budget allocation and optimization? 7. What are the most important qualities and skills for someone to succeed in this role, and how does the company support the development of those skills? 8. How does the company foster a culture of innovation and continuous improvement in its influencer marketing efforts? 9. What are the key trends and challenges in the iGaming industry, and how does the company plan to adapt and thrive in this dynamic landscape? 10. How does the company approach influencer marketing compliance and responsible gaming practices? ASSUMPTION: These questions are designed to help you better understand the role, the company's marketing strategy, and the iGaming industry landscape. They also provide an opportunity to demonstrate your industry knowledge and strategic thinking. 📝 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://jobs.smartrecruiters.com/RISK1/744000052886515-influencer-marketing-manager-igaming-). 2. Tailor your resume and cover letter to highlight your relevant experience and skills for this role. 3. Prepare examples of successful influencer marketing campaigns you've managed or contributed to, focusing on your role in the campaign's strategy, execution, and optimization. 4. Research the iGaming industry and RISK's business model to demonstrate your understanding of the company and its goals. 5. Follow up with the hiring manager one week after submitting your application to express your interest in the role and ask about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.