Influencer Marketing Manager:in (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager:in (m/w/d)

🔹 Company: RealStudio

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Acquiring and managing relationships with TikTok creators for partner brands
• Developing and implementing data-driven TikTok Shop campaigns
• Analyzing performance metrics to optimize creator partnerships
• Collaborating with a dynamic team in a fast-paced environment

ASSUMPTION: This role requires a strong understanding of the creator economy and TikTok Shop dynamics. Excellent communication and negotiation skills are essential for successful creator relationships.

📋 Key Responsibilities

✅ Identify and acquire TikTok creators for partner brands

✅ Build and maintain a strong network of creator partnerships with a focus on TikTok Shop performance

✅ Negotiate fair compensation models with creators

✅ Develop and implement data-driven TikTok Shop campaigns

✅ Create detailed creator briefings for optimal conversion performance

✅ Plan and strategize product seeding and live shopping events

✅ Analyze and report on creator cooperation performance using relevant KPIs

✅ Continuously optimize creator performance through A/B testing

ASSUMPTION: This role requires a high level of self-motivation and initiative, as well as strong analytical and communication skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in influencer marketing, social commerce, or a related field

Required Skills:

• Expertise in TikTok and TikTok Shop dynamics
• Strong analytical skills and data-driven mindset
• Excellent communication and negotiation skills
• Proven ability to build and maintain relationships
• Creativity and initiative in campaign development
• Strong networker with genuine interest in people and content
• Entrepreneurial thinking and eye for profitable collaborations
• Team-oriented and comfortable in a dynamic, fast-paced environment
• Passion for E-Commerce and Social Media

Preferred Skills:

• Experience with other social shopping platforms
• Fluency in German and English

ASSUMPTION: Candidates with experience in TikTok Shop or similar platforms and a strong understanding of the creator economy will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and industry standards)

Benefits:

• Ownership & Impact: Responsibility for own projects and maximum results for clients
• Personal & Professional Growth: Intensive onboarding, feedback, and training opportunities
• Office in the Heart of Berlin: Flexible remote work options available
• MacBook + Equipment: New Macbook and noise-cancelling headphones provided
• Flat Hierarchies: Transparent and open communication
• Team Events: Regular team events at exciting locations in Europe
• Open Ear: Every contribution from every team member is valued
• Additional Benefits: GermanyTicket or Urban Sports-Membership

Working Hours: 40 hours per week, with flexible remote work options

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in Berlin.

📌 Applicant Insights

🔍 Company Context

Industry: RealStudio is a marketing services company specializing in social content creation for market leaders. They focus on platforms such as TikTok, Instagram Reels, and YouTube Shorts.

Company Size: RealStudio is a small company with 11-50 employees, providing a close-knit and collaborative work environment.

Founded: RealStudio was founded in 2022 and has since grown to become a leading provider of thumb-stopping content for brands.

Company Description:

• Expertise in creating engaging social content for market-leading brands
• Focus on TikTok, Instagram Reels, and YouTube Shorts
• Committed to providing high-quality, data-driven content that drives results

Company Specialties:

• Social content creation
• TikTok marketing
• Instagram Reels marketing
• YouTube Shorts marketing

Company Website: reelstudio.de

ASSUMPTION: RealStudio's focus on social content creation and TikTok marketing makes it an attractive option for candidates interested in these areas.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and professional development

Reporting Structure: This role reports directly to the Head of Influencer Marketing

Work Arrangement: Hybrid, with 2 office days per week in Berlin

Growth Opportunities:

• Potential to take on more responsibilities and advance within the company
• Opportunities to work on high-profile campaigns and collaborate with industry leaders
• Chance to develop expertise in TikTok Shop and social commerce

ASSUMPTION: This role offers significant growth potential for candidates interested in developing their careers in influencer marketing and social commerce.

🌍 Location & Work Environment

Office Type: Modern, centrally located office in the heart of Berlin

Office Location(s): Rosa-Luxemburg Straße 17, Berlin, BE 10178, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• Excellent public transportation and numerous cultural attractions
• Strong focus on work-life balance and flexible working arrangements

Work Schedule: Flexible, with a focus on results and performance

ASSUMPTION: The hybrid work arrangement and central office location make this role attractive to candidates seeking a balance between remote work and in-person collaboration.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to discuss qualifications and fit
• In-depth interview with the hiring manager to discuss the role and company culture
• Final interview with the team to assess cultural fit and team dynamics

Key Assessment Areas:

• TikTok and TikTok Shop expertise
• Analytical and data-driven mindset
• Communication and negotiation skills
• Creativity and initiative in campaign development
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of TikTok Shop dynamics and the creator economy
• Showcase your analytical and data-driven approach to influencer marketing
• Prepare questions to ask the interviewer about the role and company culture

ATS Keywords: TikTok, TikTok Shop, influencer marketing, creator acquisition, campaign management, data-driven strategy, performance analysis, negotiation skills, analytical skills, communication skills, creativity, networking, entrepreneurial thinking, teamwork, E-Commerce, Social Media

ASSUMPTION: The interview process will focus on assessing the candidate's expertise in TikTok Shop and influencer marketing, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• TikTok Business Manager
• Google Analytics
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Ownership & Impact: Responsibility for own projects and maximum results for clients
• Personal & Professional Growth: Intensive onboarding, feedback, and training opportunities
• Flat Hierarchies: Transparent and open communication
• Team Events: Regular team events at exciting locations in Europe
• Open Ear: Every contribution from every team member is valued

Work Style:

• Data-driven and analytical approach to influencer marketing
• Collaborative and team-oriented work environment
• Focus on results and performance
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you have a strong understanding of TikTok Shop dynamics and the creator economy?
• Are you comfortable negotiating fair compensation models with creators?
• Do you thrive in a fast-paced, dynamic work environment?
• Are you a strong communicator with excellent analytical skills?

ASSUMPTION: Candidates who align with RealStudio's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-changing TikTok algorithm
• Managing multiple creator relationships and campaigns simultaneously
• Balancing remote work and in-person collaboration in a hybrid work arrangement
• Adapting to a small company environment with a close-knit team

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional influencer marketing roles, this position focuses specifically on TikTok Shop and creator partnerships
• RealStudio's small company size offers a more intimate and collaborative work environment compared to larger agencies
• This role provides significant growth potential for candidates interested in developing their careers in influencer marketing and social commerce

ASSUMPTION: Candidates should consider their interest in TikTok Shop and social commerce when comparing this role to other influencer marketing positions.

📝 Sample Projects

• Developing and implementing a data-driven TikTok Shop campaign for a major retail brand
• Negotiating fair compensation models with a group of high-performing TikTok creators
• Analyzing and optimizing the performance of an existing creator partnership using relevant KPIs

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for success in this role.

❓ Key Questions to Ask During Interview

• How does RealStudio support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does RealStudio approach work-life balance and flexible working arrangements?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does RealStudio measure the success of its influencer marketing campaigns?

ASSUMPTION: These questions will help candidates better understand the role, the company culture, and their potential fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching RealStudio and TikTok Shop dynamics
• Prepare questions to ask the interviewer about the role and company culture
• Follow up with the hiring manager within 24 hours of the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.