Influencer Marketing Manager:in, (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager:in, (m/w/d)

🔹 Company: Cinnamood GmbH

🔹 Location: Cologne, North Rhine-Westphalia, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (2 days per week in Barcelona)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative influencer marketing strategies
• Managing influencer partnerships and campaigns
• Analyzing campaign performance and optimizing strategies
• Collaborating with internal teams and external partners

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of influencer marketing trends and platforms.

📋 Key Responsibilities

✅ Developing and implementing innovative influencer marketing strategies to enhance brand awareness and sales

✅ Managing influencer partnerships and campaigns, ensuring alignment with brand identity and performance metrics

✅ Analyzing campaign performance and optimizing strategies based on defined KPIs

✅ Collaborating with internal teams (marketing, product management, PR) and external partners (agents, influencers)

✅ Monitoring market trends, competitor activities, and new social media platforms

✅ Ensuring compliance with corporate branding and legal guidelines

✅ Planning and executing influencer events and gifting campaigns

✅ Being open to appearing in front of the camera for brand content

ASSUMPTION: This role requires a high level of autonomy, strong organizational skills, and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Completed degree in marketing, communication, media, business, or a related field

Experience: 2-3 years of relevant experience in influencer marketing or social media marketing, ideally in a leadership or coordinating role

Required Skills:

• Proven expertise in influencer marketing and social media platforms
• Strong communication and negotiation skills
• Creative mindset and strategic thinking
• Fluency in German and English (written and spoken); additional languages are an asset
• Proficiency in digital marketing tools, CRM systems, and analysis software
• High level of self-motivation, structure, and problem-solving skills
• Teamwork, intercultural competency, and willingness to travel

Preferred Skills:

• Experience in the food and beverage industry
• Familiarity with the Barcelona market

ASSUMPTION: Candidates with a strong portfolio demonstrating successful influencer marketing campaigns will have an advantage.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and qualifications)

Benefits:

• Design-oriented office in Barcelona
• Versatile tasks in a young company with flat hierarchies and short decision-making processes
• Collaborative work environment with colleagues on an equal footing
• Motivated, dynamic, and young team supporting each other
• Urban Sports Business Package M
• Exclusive team events
• Employee discounts and participation in corporate benefits
• Flexible working hours

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on market research for influencer marketing manager roles in Barcelona with 2-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Retail groceries, with a focus on premium cinnamon rolls and innovative flavors

Company Size: 11-50 employees, offering a dynamic and agile work environment

Founded: 2022, with rapid expansion plans across Europe and beyond

Company Description:

• Cinnamood has revolutionized the classic cinnamon roll, offering a wide range of high-quality, designer products
• Focus on unbeatable product quality and a knack for social media
• Expanding franchise network across Europe, with a goal to establish a global presence

Company Specialties:

• Zimtschnecken (cinnamon rolls)
• Gastronomy and take-away
• Design-oriented branding

Company Website: cinnamood.de

ASSUMPTION: Cinnamood's unique selling proposition lies in its innovative approach to a classic product, with a strong focus on design and social media presence.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and professional development

Reporting Structure: Reports directly to the Marketingleitung (Marketing Director)

Work Arrangement: Hybrid, with 2 days per week in the Barcelona office (with plans to transition to full-time office work)

Growth Opportunities:

• Expansion into new markets and regions
• Potential for career progression within the marketing department
• Opportunities to gain experience in event planning and public relations

ASSUMPTION: This role offers a unique opportunity to shape Cinnamood's influencer marketing strategy and contribute to the company's rapid growth.

🌍 Location & Work Environment

Office Type: Design-oriented office in Barcelona, with a collaborative and creative atmosphere

Office Location(s): Barcelona, Spain

Geographic Context:

• Barcelona is a vibrant, multicultural city with a thriving food and beverage industry
• Cinnamood's office is located in the city center, offering easy access to public transportation and amenities
• The company encourages a work-life balance, with flexible working hours and a focus on employee well-being

Work Schedule: Full-time, with flexible working hours and the option to work remotely for part of the week

ASSUMPTION: Barcelona's dynamic food scene and multicultural environment provide an ideal backdrop for influencer marketing campaigns.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketingleitung (Marketing Director) and a member of the marketing team
• Final interview with the COO (Chief Operating Officer)

Key Assessment Areas:

• In-depth knowledge of influencer marketing trends and platforms
• Strong communication and negotiation skills
• Creative problem-solving and strategic thinking
• Ability to work effectively in a fast-paced, dynamic environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Include specific examples of successful influencer marketing campaigns you've managed
• Demonstrate your understanding of Cinnamood's unique selling proposition and target audience

ATS Keywords: Influencer marketing, social media marketing, campaign management, budget management, communication skills, negotiation skills, creativity, content strategy, digital marketing tools, CRM systems, analytical skills, trend analysis, team collaboration, cultural awareness, event planning, storytelling

ASSUMPTION: Cinnamood's hiring process is designed to assess candidates' strategic thinking, creativity, and ability to work effectively in a dynamic environment.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Campaign management tools (e.g., Hootsuite, Sprout Social)
• Analysis and reporting tools (e.g., Google Analytics, SocialBlade)
• CRM systems (e.g., HubSpot, Salesforce)

ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and quality

Work Style:

• Dynamic and fast-paced
• Creative and innovative
• Collaborative and supportive

Self-Assessment Questions:

• How do you align with Cinnamood's focus on innovation and creativity?
• How do you approach building and maintaining relationships with influencers and creators?
• How do you balance autonomy and collaboration in your work style?

ASSUMPTION: Cinnamood values candidates who are creative, collaborative, and customer-focused, with a strong commitment to innovation and quality.

⚠️ Potential Challenges

• Managing a diverse portfolio of influencers and creators with varying needs and expectations
• Keeping up with the fast-paced nature of social media trends and platforms
• Balancing the demands of multiple stakeholders, including internal teams and external partners
• Adapting to the unique cultural and linguistic landscape of Barcelona

ASSUMPTION: These challenges can be overcome through strong communication, organizational skills, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of influencer marketing trends and platforms
• Cinnamood's focus on innovation and creativity sets it apart from more established food and beverage companies
• This role offers opportunities for career growth and professional development within the marketing department

ASSUMPTION: This role is well-suited to candidates with a strong background in influencer marketing and a passion for driving brand awareness and engagement through creative campaigns.

📝 Sample Projects

• Developing and executing a influencer marketing campaign to launch a new product line in Barcelona
• Analyzing the performance of a recent influencer campaign and optimizing strategies for future campaigns
• Collaborating with the product management team to create influencer-exclusive content for Cinnamood's social media channels

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• How does Cinnamood plan to expand its influencer marketing efforts in the coming years?
• What are the key priorities for this role in the first 90 days?
• How does Cinnamood support the professional development of its marketing team members?
• What are the most successful influencer marketing campaigns Cinnamood has executed to date, and what lessons can be learned from them?
• How does Cinnamood approach work-life balance and employee well-being?

ASSUMPTION: These questions demonstrate a candidate's interest in the company's long-term vision, commitment to professional development, and understanding of the role's responsibilities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on successful influencer marketing campaigns
• Prepare for your interview by researching Cinnamood's unique selling proposition and target audience
• Follow up with the hiring manager within one week of your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.