Influencer Marketing Manager*in (m/w/d)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager*in (m/w/d)

🔹 Company: HEY HOLY GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Flexible)

🚀 Job Overview

Key aspects of this role include:

• Developing data-driven influencer marketing strategies
• Identifying, negotiating, and maintaining creator partnerships
• Managing influencer collaborations throughout the marketing funnel
• Analyzing creator performance and optimizing campaigns
• Working collaboratively with cross-functional teams

ASSUMPTION: This role requires a strong understanding of data analysis, negotiation skills, and the ability to build and maintain creator relationships.

📋 Key Responsibilities

✅ Developing data-based strategies for influencer channel growth, conversion, and measurable results

✅ Identifying, convincing, and developing relevant creator partnerships with a focus on performance, long-term potential, and target audience understanding

✅ Managing creator collaborations along the funnel, from seeding to performance deals and retargeting in collaboration with the paid team

✅ Analyzing creator performance using tools like Storyclash, developing A/B-tests, optimizing campaigns, and tracking KPIs such as CAC, ROAS, and CTR

✅ Developing hypotheses, recognizing patterns, and going into detail – with the goal of building your own team in the long run

✅ Collaborating closely with colleagues from brand, performance, and operations teams to integrate data- and people-driven perspectives

ASSUMPTION: This role requires a high level of ownership, sales drive, and the ability to balance data-driven and people-focused approaches.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of experience in influencer marketing, with a focus on data-driven management and acquisition

Required Skills:

• Proven experience in influencer marketing, with a focus on data-driven management and acquisition
• Strong negotiation and communication skills
• Ability to build and maintain creator relationships
• Familiarity with KPIs such as ROAS, CPM, CAC, and CTR
• Strategic thinking and problem-solving skills
• Ability to work independently and collaboratively

Preferred Skills:

• Experience working in a scaling D2C brand or performance-oriented influencer environment
• Fluency in German and English
• Experience with additional channels such as YouTube, TikTok, or podcasts

ASSUMPTION: Candidates with a strong background in data analysis, negotiation, and creator relationship management will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Based on industry standards for a mid-level influencer marketing manager in Germany)

Benefits:

• Much responsibility and creative freedom
• Fast development opportunities
• Open and honest communication
• Flexibility in working hours and location
• Individual training budget
• Access to corporate benefits and Wellpass
• Free HEY HOLY food

Working Hours: Full-time (40 hours per week, with flexible hours and remote work options)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level influencer marketing manager in Germany, with consideration for the company's size and the role's requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Pet Services

Company Size: 11-50 employees (Small to mid-sized company, offering a close-knit team and opportunities for growth)

Founded: 2022 (Relatively new company with a strong focus on growth and innovation)

Company Description:

• Transforming pet care with need-specific, instead of one-size-fits-all, nutrition
• Developing functional dog food with veterinarians to improve the health and longevity of pets
• Growing DTC subscription model with over 20,000 customers and a team of 15 (aiming to grow to 35 by the end of 2026)

Company Specialties:

• Pet nutrition
• Influencer marketing
• E-commerce and subscription-based business models

Company Website: heyholy.com

ASSUMPTION: HEY HOLY is a growing pet nutrition company that values diversity and offers opportunities for professional growth and development.

📊 Role Analysis

Career Level: Mid-level (Offering opportunities for growth and team leadership)

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams

Work Arrangement: Hybrid (Flexible, with the option to work remotely or in the Frankfurt office)

Growth Opportunities:

• Building and leading a team of influencer marketing specialists
• Expanding the influencer marketing channel and exploring new opportunities
• Contributing to the company's overall growth and success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to build a team and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid (Flexible, with the option to work remotely or in the Frankfurt office)

Office Location(s): Frankfurt am Main, Germany

Geographic Context:

• Frankfurt am Main is a major city in Germany, offering a vibrant cultural scene and numerous amenities
• The city is well-connected by public transportation, making it easy to commute to the office
• Germany has a strong economy and a thriving job market, particularly in the tech and e-commerce sectors

Work Schedule: Full-time (40 hours per week, with flexible hours and remote work options)

ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds, with the flexibility to work remotely or in the office, depending on their preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or another senior team member

Key Assessment Areas:

• Data analysis and strategy development skills
• Negotiation and communication skills
• Creator relationship management and collaboration skills
• Alignment with company values and culture

Application Tips:

• Highlight your relevant experience and achievements in influencer marketing
• Demonstrate your understanding of data analysis and KPI management
• Showcase your negotiation and communication skills through examples
• Tailor your resume and cover letter to emphasize your fit for this role and the company's mission

ATS Keywords: Influencer marketing, data analysis, creator partnerships, performance marketing, campaign optimization, KPI management, strategic thinking, communication, sales drive, team collaboration, ownership, creativity, problem-solving, detail orientation, operational execution

ASSUMPTION: The application process is designed to assess candidates' skills and cultural fit, with a focus on data analysis, negotiation, and communication abilities.

🛠️ Tools & Technologies

• Storyclash (for creator performance analysis)
• Google Analytics (for campaign tracking and optimization)
• Social media platforms (Instagram, YouTube, TikTok, etc.)
• Project management tools (e.g., Asana, Trello, or Monday.com)

ASSUMPTION: The tools and technologies required for this role are industry-standard and can be learned quickly by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Focused on improving the health and longevity of pets through tailored nutrition
• Data-driven: Utilizing data analysis to inform decision-making and optimize performance
• Collaborative: Working closely with cross-functional teams to achieve common goals
• Innovative: Continuously seeking new opportunities and solutions to drive growth

Work Style:

• Data-driven and strategic
• Collaborative and communicative
• Flexible and adaptable
• Results-oriented and focused on measurable outcomes

Self-Assessment Questions:

• Do you have a strong background in data analysis and strategic thinking?
• Are you an effective communicator and negotiator?
• Do you thrive in a collaborative, innovative, and fast-paced environment?
• Are you comfortable working with a high degree of ownership and responsibility?

ASSUMPTION: Candidates who align with HEY HOLY's mission, values, and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing a high volume of creator partnerships and collaborations
• Balancing data-driven and people-focused approaches in decision-making
• Adapting to a fast-paced, growing company environment
• Working with a diverse range of creators and influencers, each with their own unique needs and preferences

ASSUMPTION: These challenges can be overcome by a strong, strategic, and adaptable influencer marketing manager with a proven track record of success in the field.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on influencer partnerships and collaborations
• Influencer marketing is a critical performance channel for HEY HOLY, requiring a strong focus on data-driven decision-making and measurable results
• This role offers significant growth opportunities, with the potential to build a team and make a significant impact on the company's success

ASSUMPTION: This role is unique in its focus on influencer marketing and offers significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing a data-driven influencer marketing strategy to drive growth and conversions
• Identifying and negotiating creator partnerships with a focus on performance, long-term potential, and target audience understanding
• Managing influencer collaborations along the marketing funnel, from seeding to performance deals and retargeting
• Analyzing creator performance and optimizing campaigns to improve KPIs such as CAC, ROAS, and CTR

ASSUMPTION: These sample projects provide a snapshot of the day-to-day responsibilities and challenges faced by the influencer marketing manager at HEY HOLY.

❓ Key Questions to Ask During Interview

• Can you describe the current influencer marketing strategy and how this role fits into its execution?
• How does the influencer marketing team collaborate with other departments, such as brand, performance, and operations?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does HEY HOLY support the growth and development of its employees, particularly in this role?
• What is the company's long-term vision for influencer marketing, and how does this role contribute to its achievement?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past influencer marketing campaigns and their results
• Research HEY HOLY's mission, values, and company culture to demonstrate your fit and enthusiasm
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.