Influencer Marketing Manager:in (w/m/d), 20h, remote oder in Wien

📌 Core Information

🔹 Job Title: Influencer Marketing Manager:in (w/m/d), 20h, remote oder in Wien

🔹 Company: Lotuscrafts GmbH

🔹 Location: Vienna, Wien, Austria

🔹 Job Type: Part-time (20 hours per week)

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote or on-site in Vienna

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing influencer marketing strategies to enhance brand awareness and performance
• Identifying and collaborating with suitable influencers, content creators, and brand ambassadors
• Maintaining long-term partnerships with opinion leaders and networks
• Planning, negotiating, and executing campaigns in close collaboration with the content and marketing team
• Monitoring, analyzing, and reporting campaign performance, and deriving optimization potential

ASSUMPTION: This role requires a strong understanding of social media trends, communities, and storytelling, as well as experience in influencer marketing or a similar role.

📋 Key Responsibilities

✅ Developing and implementing influencer marketing strategies to increase brand awareness and performance

✅ Identifying and approaching suitable influencers, content creators, and brand ambassadors

✅ Building and maintaining long-term partnerships with opinion leaders and networks

✅ Planning, negotiating, and executing campaigns in close collaboration with the content and marketing team

✅ Monitoring, analyzing, and reporting campaign performance, and deriving optimization potential

ASSUMPTION: Successful execution of these responsibilities requires excellent communication skills, self-motivation, and a structured approach to work.

🎯 Required Qualifications

Education: Not specified

Experience: 2-3 years in influencer marketing or a similar role

Required Skills:

• Expertise in influencer marketing and social media trends
• Excellent communication skills in German and English
• Strong negotiation skills and ability to build long-term partnerships
• Proficient in performance monitoring and analysis
• Experience working with influencers of various sizes

Preferred Skills:

• Experience in the Lifestyle, Wellbeing, Yoga, or Conscious Brands sector

ASSUMPTION: Candidates with experience in the specified sectors may have a better understanding of the target audience and market trends.

💰 Compensation & Benefits

Salary Range: €2,800 per month (full-time equivalent, market-based with room for negotiation based on experience and qualifications)

Benefits:

• Creative input and opportunity to shape the brand
• Personal growth in a successful, growing e-commerce company
• Permanent employment
• Cooperative work in agile, autonomous teams with clear, transparent goals
• Remote work option and/or modern, centrally located office in Vienna

Working Hours: 20 hours per week

ASSUMPTION: The salary range is based on market standards for similar roles in the Austrian e-commerce industry.

📌 Applicant Insights

🔍 Company Context

Industry: Online and Mail Order Retail, focusing on sustainable and beautifully designed Yoga and Meditation products

Company Size: 11-50 employees, offering a dynamic and collaborative work environment

Founded: 2011, with a mission to inspire people to practice Yoga and Meditation

Company Description:

• LOTUSCRAFTS is a leading European brand and e-commerce retailer for eco-friendly Yoga and Meditation supplies
• Inspires people to practice Yoga and Meditation through high-quality, sustainable, and aesthetically pleasing products
• Offers a wide range of products, including meditation cushions, yoga supplies, yoga mats, meditation supplies, and meditation benches

Company Specialties:

• Meditation cushions
• Yoga supplies
• Yoga mats
• Meditation supplies
• Meditation bench

Company Website: http://www.lotuscrafts.com

ASSUMPTION: Lotuscrafts GmbH is a well-established company in the European market for eco-friendly Yoga and Meditation products, with a strong focus on sustainability and quality.

📊 Role Analysis

Career Level: Mid-level, with the opportunity to grow and shape the brand

Reporting Structure: This role reports directly to the management team and works closely with the content and marketing teams

Work Arrangement: Part-time (20 hours per week), with the option to work remotely or on-site in Vienna

Growth Opportunities:

• Potential to grow within the marketing department as the company expands
• Opportunity to shape the brand and make a significant impact on its success
• Possibility to learn from and collaborate with experienced professionals in the field

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, as the company is looking for someone to grow with them and help shape their brand.

🌍 Location & Work Environment

Office Type: Modern, centrally located office in Vienna, with the option to work remotely

Office Location(s): Lange Gasse 8/3, Wien, Wien 1080, AT

Geographic Context:

• Vienna is the capital and largest city of Austria, with a population of approximately 1.9 million
• The city is known for its rich history, cultural institutions, and high quality of life
• Vienna is an ideal location for professionals interested in the e-commerce and retail industries

Work Schedule: Flexible, with the option to work remotely or on-site in Vienna

ASSUMPTION: The flexible work arrangement allows for a better work-life balance and caters to the needs of modern professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and job offer

Key Assessment Areas:

• In-depth knowledge of influencer marketing and social media trends
• Excellent communication and negotiation skills
• Ability to work independently and in a team
• Proven track record of successful campaign execution and performance analysis

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful influencer marketing campaigns you've worked on
• Demonstrate your understanding of the company's mission and values in your application materials

ATS Keywords: Influencer marketing, social media, trend analysis, storytelling, campaign management, negotiation, performance monitoring, team collaboration, content creation, brand partnerships, community engagement, Lifestyle, Wellbeing, Yoga, English, German

ASSUMPTION: Including relevant ATS keywords in your application materials will increase the likelihood of your resume being selected for review.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube)
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Performance tracking tools (e.g., Google Analytics, social media analytics)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: Familiarity with these tools and technologies is essential for successful performance in this role.

👔 Cultural Fit Considerations

Company Values:

• Sustainability
• Quality
• Inspiration

Work Style:

• Collaborative
• Agile
• Autonomous

Self-Assessment Questions:

• Do you share Lotuscrafts' commitment to sustainability and high-quality products?
• Are you comfortable working in a collaborative, agile environment?
• Do you have a strong sense of personal responsibility and the ability to work independently?

ASSUMPTION: Candidates who align with Lotuscrafts' values and work style will be more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

• Managing multiple campaigns and partnerships simultaneously
• Keeping up with rapidly evolving social media trends and influencer landscape
• Balancing remote work and on-site collaboration
• Adapting to a dynamic and growing e-commerce environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Influencer Marketing Specialist, but with a stronger focus on campaign management and brand partnerships
• In the e-commerce industry, this role is comparable to similar positions at other online retailers, but with a unique focus on sustainable and high-quality products
• Career progression may include roles such as Senior Marketing Manager, Marketing Director, or even Founder/CEO, as the company continues to grow

ASSUMPTION: Understanding the similarities and differences between this role and related positions can help candidates determine if this is the right fit for their career goals.

📝 Sample Projects

• Developing and executing a successful influencer marketing campaign for a new product launch
• Building and maintaining long-term partnerships with key opinion leaders in the Yoga and Meditation communities
• Analyzing campaign performance and optimizing strategies based on data-driven insights

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the influencer marketing team in the next 6-12 months?
• How does Lotuscrafts support the growth and development of its employees?
• What is the company's long-term vision for its influencer marketing strategy?
• How does the company measure the success of its influencer marketing campaigns?
• What is the team's approach to collaboration and communication, both on-site and remotely?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company's goals and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of successful influencer marketing campaigns you've worked on
• Demonstrate your understanding of the company's mission and values in your application materials
• Follow up with the hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.