Influencer Marketing Manager:in (w/m/d), 20h/Teilzeit, remote oder in Wien

📌 Core Information

🔹 Job Title: Influencer Marketing Manager:in (w/m/d), 20h/Teilzeit, remote oder in Wien

🔹 Company: Lotuscrafts GmbH

🔹 Location: Vienna, Wien, Austria

🔹 Job Type: Part-time (20 hours/week)

🔹 Category: Marketing

🔹 Date Posted: April 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing influencer marketing strategies to enhance brand awareness and performance
• Identifying and collaborating with suitable influencers, content creators, and brand ambassadors
• Building and maintaining long-term partnerships with opinion leaders and networks
• Planning, negotiating, and executing campaigns in close collaboration with the content and marketing team
• Monitoring, analyzing, and reporting on campaign performance, and deriving optimization potential

ASSUMPTION: This role requires a strong understanding of social media trends, communities, and storytelling, as well as experience working with influencers at various levels.

📋 Key Responsibilities

✅ Developing and implementing influencer marketing strategies to increase brand awareness and performance

✅ Identifying and approaching suitable influencers, content creators, and brand ambassadors

✅ Building and maintaining long-term partnerships with opinion leaders and networks

✅ Planning, negotiating, and executing campaigns in close collaboration with the content and marketing team

✅ Monitoring, analyzing, and reporting on campaign performance, and deriving optimization potential

✅ Budget responsibility and success control of measures

ASSUMPTION: The role requires a high level of self-motivation, structure, and negotiation skills, as well as a strong focus on teamwork and collaboration.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: 2-3 years in influencer marketing or a similar role

Required Skills:

• Expertise in influencer marketing and social media trends
• Excellent storytelling abilities
• Experience working with influencers at various levels
• Strong negotiation skills
• Excellent German and English language skills
• Experience in the areas of lifestyle, wellbeing, yoga, or conscious brands

Preferred Skills:

• Experience with specific social media platforms (Instagram, TikTok, YouTube)
• Familiarity with marketing analytics tools
• Knowledge of the Austrian market

ASSUMPTION: Candidates with a proven track record in influencer marketing and a passion for measuring campaign success will be most successful in this role.

💰 Compensation & Benefits

Salary Range: €2,800 per month (gross) for 20 hours/week, with market-based overtime for additional hours

Benefits:

• Creative input and the opportunity to shape the development of the brand
• Personal growth opportunities in a successful, growing e-commerce company
• Permanent employment contract
• Cooperative work in agile, autonomous teams with clear, transparent goals
• Option to work remotely and/or in the modern, centrally located office in 1080 Vienna

Working Hours: 20 hours/week, with the possibility of working remotely or in the Vienna office

ASSUMPTION: The salary range is based on the company's size and the experience level required for this role. The benefits package is designed to attract and retain top talent in the competitive Austrian market.

📌 Applicant Insights

🔍 Company Context

Industry: Online and Mail Order Retail, focusing on sustainable and beautifully designed yoga and meditation products

Company Size: Small (11-50 employees), offering a close-knit, collaborative work environment

Founded: 2011, with a strong commitment to eco-friendly and conscious products

Company Description:

• Lotuscrafts is a leading European brand and e-commerce retailer for eco-friendly yoga and meditation supplies
• The company aims to inspire people to practice yoga and meditation through high-quality, sustainable, and aesthetically pleasing products
• Lotuscrafts is based in Vienna and has been operating since 2011

Company Specialties:

• Meditation cushions
• Yoga supplies
• Yoga mats
• Meditation supplies
• Meditation bench

Company Website: http://www.lotuscrafts.com

ASSUMPTION: Lotuscrafts is a well-established company in the yoga and meditation products market, with a strong focus on sustainability and quality.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing team

Reporting Structure: This role reports directly to the marketing manager and works closely with the content and marketing team

Work Arrangement: Part-time (20 hours/week), with the option to work remotely or in the Vienna office

Growth Opportunities:

• Expanding the influencer marketing program and team
• Developing and implementing new marketing strategies
• Gaining experience in a growing e-commerce company

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing team and the broader e-commerce industry.

🌍 Location & Work Environment

Office Type: Modern, centrally located Altbau office in 1080 Vienna

Office Location(s): Lange Gasse 8/3, 1080 Vienna, Austria

Geographic Context:

• Vienna is the capital and largest city of Austria, with a vibrant cultural scene and a high quality of life
• The city is known for its historical architecture, green spaces, and diverse culinary scene
• Vienna is well-connected by public transportation, making it easy to commute to the office

Work Schedule: Flexible, with the option to work remotely or in the office

ASSUMPTION: The work environment at Lotuscrafts is collaborative, agile, and focused on clear, transparent goals, with a strong emphasis on personal growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the marketing manager and/or team members
• Final decision and job offer

Key Assessment Areas:

• Influencer marketing expertise
• Social media trends and storytelling abilities
• Negotiation skills and ability to build long-term partnerships
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the Austrian market and the yoga and meditation products industry
• Showcase your creativity and ability to think outside the box when it comes to influencer marketing strategies

ATS Keywords: Influencer marketing, social media, trend analysis, storytelling, campaign management, negotiation, team collaboration, performance monitoring, content creation, brand partnerships, lifestyle, wellbeing, yoga, conscious brands

ASSUMPTION: The application process at Lotuscrafts is designed to assess candidates' skills and cultural fit, with a focus on finding the best possible match for the role and the company.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube)
• Marketing analytics tools (e.g., Google Analytics, Hootsuite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the influencer marketing industry and can be learned or adapted to based on the candidate's existing skillset.

👔 Cultural Fit Considerations

Company Values:

• Sustainability
• Quality
• Creativity
• Collaboration
• Growth

Work Style:

• Agile and autonomous
• Transparent and goal-oriented
• Collaborative and team-focused
• Flexible and adaptable

Self-Assessment Questions:

• How do your personal values align with those of Lotuscrafts?
• How do you approach building and maintaining long-term partnerships with influencers and other stakeholders?
• How do you stay up-to-date with social media trends and adapt your strategies accordingly?

ASSUMPTION: Lotuscrafts values candidates who are passionate about sustainability, quality, and creativity, and who can thrive in a collaborative, agile work environment.

⚠️ Potential Challenges

• Managing multiple influencer relationships and campaigns simultaneously
• Keeping up with the fast-paced nature of social media trends and platforms
• Balancing part-time work responsibilities with other commitments
• Adapting to a remote or hybrid work environment, if applicable

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a proactive approach to communication and collaboration.

📈 Similar Roles Comparison

• Influencer Marketing Manager (Full-time) - Similar role with more hours and responsibilities
• Social Media Manager (Full-time) - Similar role with a focus on organic content creation and community management
• Marketing Coordinator (Part-time) - Similar role with fewer responsibilities and more support from the marketing team

ASSUMPTION: These roles share similarities with the Influencer Marketing Manager:in role at Lotuscrafts, but differ in terms of hours, responsibilities, and required skills.

📝 Sample Projects

• Developing and executing a targeted influencer marketing campaign for a new yoga mat product launch
• Building and maintaining relationships with key opinion leaders in the Austrian yoga and meditation community
• Analyzing campaign performance data to identify trends and optimize future strategies

ASSUMPTION: These projects are representative of the day-to-day responsibilities and long-term goals of the Influencer Marketing Manager:in role at Lotuscrafts.

❓ Key Questions to Ask During Interview

• How does Lotuscrafts approach sustainability and eco-friendliness in its products and operations?
• What are the most successful influencer marketing campaigns Lotuscrafts has executed to date, and what can I learn from them?
• How does the marketing team collaborate and communicate to ensure alignment and success?
• What opportunities are there for professional growth and development within the marketing team and the company as a whole?
• How does Lotuscrafts support work-life balance for its employees, particularly those working part-time or remotely?

ASSUMPTION: These questions are designed to help candidates better understand the company culture, team dynamics, and growth opportunities at Lotuscrafts.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past influencer marketing campaigns and their results
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.