Influencer Marketing Manager (m/f/x)

📌 Core Information

🔹 Job Title: Influencer Marketing Manager (m/f/x)

🔹 Company: HelloFresh

🔹 Location: Barcelona, Spain

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Scaling customer acquisition through influencer marketing
• Managing relationships with influencers and agencies
• Driving targeted acquisition campaigns and improving ROI
• Collaborating with cross-functional teams to unlock broader brand opportunities

ASSUMPTION: This role requires a strong understanding of the local influencer landscape and customer insights to drive targeted acquisition campaigns.

📋 Key Responsibilities

✅ Own and lead the Spanish influencer marketing program, including scouting, recruiting, briefing, contracting, and managing relationships with creators across platforms and agencies

✅ Liaise with external agencies and internal stakeholders to ensure influencer assets integrate seamlessly into multichannel campaigns

✅ Develop always-on and campaign-based influencer activations that drive acquisition, engagement, and brand love

✅ Steer channel fast growth while optimizing for ROI, defining the right mix of performance KPIs and implementing structured frameworks to evaluate and scale impact

✅ Stay on top of social trends and platform innovations to ensure HelloFresh campaigns remain fresh, relevant, and effective

✅ Brief local copywriter to produce performance-driven influencer briefs and messaging

✅ Curate, organize, and repurpose high-performing influencer content for use across paid media, CRM, organic social, and website

✅ Align closely with Growth, Brand, and Product teams to ensure influencer marketing supports acquisition and brand KPIs

✅ Work with channel owners (Partnerships, PR, etc) on initiatives that amplify reach and relevance of the influencer activity

ASSUMPTION: This role requires strong project management, communication, and negotiation skills to effectively manage influencer relationships and drive campaign success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-3 years of experience in scaling performance-driven influencer programs in the D2C space

Required Skills:

• Strong understanding of the influencer marketing landscape in Spain
• Excellent project management and creative brief development skills in Spanish
• Exceptional communication and negotiation skills
• Mix of creativity and commercial acumen
• Creative problem-solving skills with a proactive attitude
• Fluency in Spanish, English, and Italian

Preferred Skills:

• Experience working with influencers in the food industry
• Knowledge of HelloFresh's products and services

ASSUMPTION: Candidates with experience in the food industry and familiarity with HelloFresh may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €40,000 - €55,000 per year (based on industry standards for a Marketing Manager in Barcelona with 2-5 years of experience)

Benefits:

• Direct, high impact from day one in a fast-growing food tech company
• Wide range of responsibilities and exposure to various business challenges
• Vibrant, international environment with mission-driven colleagues
• Opportunity to learn from top-notch colleagues in marketing, data, and growth
• Flat hierarchy and potential for accelerated growth trajectory
• Office in Barcelona
• Delicious discounts on HelloFresh meal kits
• Employee perks (food in the office, Thursday beers, team/company events, Cobee scheme, etc.)

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager in Barcelona with 2-5 years of experience. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: HelloFresh operates in the food and beverage services industry, focusing on meal kit delivery services.

Company Size: HelloFresh is a large, global company with over 15,000 employees worldwide. In Spain, the company has a smaller team, providing a more intimate work environment.

Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to 15 countries across 3 continents.

Company Description:

• HelloFresh is on a mission to change the way people eat, forever!
• The company delivers delicious, pre-measured ingredients and chef-made recipes to customers' doorsteps, making home-cooked meals an everyday thing, not a luxury.
• HelloFresh focuses on sustainability, innovation, and providing an excellent customer experience.

Company Specialties:

• Meal kit delivery
• Sustainable and innovative food solutions
• Customer-centric approach

Company Website: https://www.hellofresh.com/

ASSUMPTION: HelloFresh's focus on sustainability, innovation, and customer experience sets it apart in the meal kit delivery industry.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in influencer marketing or a related field.

Reporting Structure: The Influencer Marketing Manager will report directly to the Spain co-CEO and CMO.

Work Arrangement: This is an on-site position based in Barcelona, Spain.

Growth Opportunities:

• As HelloFresh continues to grow, there may be opportunities for the Influencer Marketing Manager to take on additional responsibilities or move into a management role.
• The company encourages internal mobility and offers opportunities for employees to learn and develop new skills.

ASSUMPTION: HelloFresh's rapid growth and flat hierarchy provide ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: HelloFresh's Barcelona office is a vibrant, international environment with mission-driven colleagues.

Office Location(s): Barcelona, Spain

Geographic Context:

• Barcelona is a bustling city with a rich cultural scene, offering a high quality of life for residents.
• The city is known for its beautiful architecture, delicious food, and sunny Mediterranean climate.
• Barcelona is well-connected by public transportation, making it easy to commute to work.

Work Schedule: The standard workweek is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break.

ASSUMPTION: Barcelona's vibrant culture and high quality of life make it an attractive location for professionals seeking a work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition team
• Interview with the hiring manager (Spain co-CEO & CMO)
• Final interview with the Global Head of Influencer Marketing
• Decision and offer

Key Assessment Areas:

• In-depth knowledge of the local influencer marketing landscape
• Strong project management and communication skills
• Creativity and commercial acumen
• Alignment with HelloFresh's mission and values

Application Tips:

• Highlight relevant experience and achievements in influencer marketing
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare examples of successful influencer marketing campaigns you've managed
• Research HelloFresh's products, services, and company culture to demonstrate your enthusiasm and fit

ATS Keywords: Influencer marketing, project management, communication skills, negotiation skills, relationship building, creativity, commercial acumen, problem-solving, proactive attitude, fast-paced environment, food industry knowledge, innovation, sustainability, Spanish, English, Italian

ASSUMPTION: HelloFresh's application process is designed to assess candidates' skills, experience, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Influencer marketing platforms (e.g., Grin, Upfluence, BrandSnob)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: HelloFresh is on a mission to change the way people eat, forever!
• Innovative: The company encourages creativity, experimentation, and continuous learning.
• Sustainable: HelloFresh is committed to minimizing its environmental impact and promoting sustainable practices.
• Customer-centric: HelloFresh prioritizes the customer experience and strives to exceed customer expectations.

Work Style:

• Collaborative: HelloFresh fosters a culture of teamwork and collaboration across departments and regions.
• Fast-paced: The company operates in a dynamic and ever-changing environment, requiring employees to be adaptable and proactive.
• Data-driven: HelloFresh uses data and analytics to inform decision-making and drive business growth.

Self-Assessment Questions:

• How do you align with HelloFresh's mission to change the way people eat, forever?
• How do you stay up-to-date with the latest influencer marketing trends and platform innovations?
• How do you balance creativity and commercial acumen in your approach to influencer marketing?

ASSUMPTION: HelloFresh's company culture values mission-driven, innovative, sustainable, and customer-centric approaches to business. Candidates who share these values and are comfortable working in a fast-paced, collaborative environment will thrive at HelloFresh.

⚠️ Potential Challenges

• Managing a high volume of influencer relationships and campaigns simultaneously
• Keeping up with the fast-paced and ever-changing influencer marketing landscape
• Balancing creative and commercial objectives in influencer marketing campaigns
• Working in a dynamic and sometimes unpredictable business environment

ASSUMPTION: These challenges can be overcome with strong project management, communication, and negotiation skills, as well as a proactive and adaptable attitude.

📈 Similar Roles Comparison

• Influencer Marketing Manager vs. Social Media Manager: Influencer Marketing Managers focus specifically on influencer relationships and campaigns, while Social Media Managers oversee all aspects of a brand's social media presence.
• Influencer Marketing Manager vs. Marketing Manager: Influencer Marketing Managers specialize in influencer marketing strategies, while Marketing Managers oversee the broader marketing strategy and may have additional responsibilities, such as brand management, advertising, and market research.
• Career Path: Influencer Marketing Managers can progress to senior roles within influencer marketing or transition into broader marketing management roles as they gain experience and demonstrate their ability to drive business growth.

ASSUMPTION: While these roles share some similarities, they also have distinct differences in focus, scope, and required skills.

📝 Sample Projects

• Developing and executing a targeted influencer marketing campaign to drive customer acquisition in a specific region or demographic
• Managing relationships with high-profile influencers and negotiating contracts to secure favorable terms for HelloFresh
• Analyzing campaign performance data to optimize ROI and inform future influencer marketing strategies

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for the Influencer Marketing Manager role at HelloFresh.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader marketing strategy for HelloFresh in Spain?
• What opportunities are there for growth and development within the influencer marketing team and the broader marketing organization?
• How does HelloFresh support work-life balance for its employees?
• What is the company culture like, and how does it foster collaboration and innovation?

ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your long-term career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link provided
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful influencer marketing campaigns you've managed to showcase your expertise
• Follow up with the HelloFresh Talent Acquisition team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.